Rascasse Audience Intelligence

Belgian Warmblood Audience in United States

A data profile of the people who buy, follow and care about Belgian Warmblood in United States — modelled from more than twelve digital signal sources. Belgian Warmblood has an estimated audience of 272,285 people in United States.

#13876among Topic in United States#695in Pets & Animals

The average Belgian Warmblood fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Onet.pl, Appaloosa, Keeneland, with strongest over-indexing on Onet.pl (100.56× the country average).

Demographically, the Belgian Warmblood audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Belgian Warmblood fan in United States is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Onet.pl.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Belgian Warmblood profile in United States.

Audience size
272K
in United States
Gender
60.9%♀
39.1% male
Age
41.9
average years
Country rank
#50784
Topic in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Belgian Warmblood fans

60.9% are female, 39.1% are male, average age 41.9.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Belgian Warmblood audience in United States
MetricValue
Female60.9%
Male39.1%
Average age41.9
Estimated audience size272,285
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Belgian Warmblood audience in United States
Age bracketShare%
16-1918%
20-2914%
30-3917%
40-4922%
50+28%
Fig. 04

Worldwide distribution

33.5%

of the worldwide Belgian Warmblood audience comes from United States.

Worldwide audience distribution share by country for Belgian Warmblood
CountryShare
United States33.5%
United Kingdom8.4%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Belgian Warmblood audience in United States is strongest.

Fig. 05

Top regions by affinity

Belgian Warmblood fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.29×
02Alaska<1K1.28×
03North Dakota<1K1.19×
04South Dakota<1K1.18×
05Montana<1K1.15×
06Kentucky~4K1.08×
07Delaware<1K1.08×
08West Virginia~1K1.07×
09Idaho~1K1.06×
10New Hampshire~1K1.06×
11Maine~1K1.06×
12Rhode Island<1K1.04×
13Hawaii~1K1.01×
14Washington, District of Columbia<1K0.99×
15Arkansas~2K0.98×
16Nebraska~1K0.98×
17New Mexico~1K0.97×
18Mississippi~2K0.96×
19Virginia~6K0.95×
20South Carolina~4K0.95×
21Connecticut~3K0.95×
22Kansas~2K0.95×
23Utah~2K0.94×
24Colorado~4K0.93×
25Alabama~4K0.93×
26Iowa~2K0.93×
27Michigan~7K0.92×
28Washington~5K0.92×
29Wisconsin~4K0.92×
30Louisiana~3K0.92×
31Oklahoma~3K0.92×
32Ohio~8K0.91×
33Tennessee~5K0.91×
34Missouri~4K0.91×
35Indiana~4K0.90×
36Oregon~3K0.90×
37North Carolina~7K0.89×
38Nevada~2K0.89×
39Minnesota~3K0.87×
40Florida~20K0.86×
41Arizona~5K0.86×
42Maryland~4K0.86×
43Georgia~7K0.84×
44Massachusetts~4K0.84×
45Pennsylvania~8K0.83×
46Illinois~7K0.78×
47New Jersey~5K0.77×
48Texas~20K0.71×
49New York~10K0.68×
50California~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Belgian Warmblood, United States
0.62×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Belgian Warmblood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Belgian Warmblood audience
#·InterestCategoryAffinity×
01Onet.plNews100.56×
02KeenelandSports88.00×
03Show Jumping World CupSports87.76×
04AppaloosaPets & Animals75.05×
05SmartPakBusiness & Career65.36×
06Rugby World CupSports21.55×
07White CollarMovies & TV20.00×
08Robert LewandowskiSports20.00×
09Ski jumpingSports20.00×
10Kentucky DerbySports19.89×
11Amazon Web ServicesTechnology & Electronics18.75×
12Ice Hockey World ChampionshipsSports14.20×
13Bird feedingPets & Animals14.17×
14Arabian horsePets & Animals12.37×
15MongoliaTravel & Leisure8.26×
16Boot BarnFashion & Accessoires6.73×
17Tractor Supply CompanyShopping5.97×
18Veterinary medicineBusiness & Career4.12×
19FIFA World CupSports2.19×
20Planet FitnessSports2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Belgian Warmblood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Belgian Warmblood audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.40×
Risk AppetiteTHRILL1.62×
TraditionCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Belgian Warmblood audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
ExtroversionTHRILL0.81×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Belgian Warmblood have in United States?

Belgian Warmblood has an estimated audience of 272,285 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Belgian Warmblood fans?

60.9% of Belgian Warmblood fans are female, 39.1% are male, with an average age of 41.9 years.

03

Which brands do Belgian Warmblood fans like most?

Belgian Warmblood fans show strongest brand affinity for Onet.pl (100.56×), Appaloosa (75.05×), and Keeneland (88×) over the country average.

04

Where do Belgian Warmblood fans live in United States?

Belgian Warmblood fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Belgian Warmblood fans also like?

Beyond Belgian Warmblood itself, the audience over-indexes on Appaloosa (75.05×), Keeneland (88×), Rugby World Cup (21.55×), and Kentucky Derby (19.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Belgian Warmblood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Belgian Warmblood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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