Thoroughbred horse racing Audience in United States

Thoroughbred horse racing has an estimated audience of 2,700,791 people in United States. 52.9% are female, 47.1% are male, average age 45.0. Top regions: Texas, California, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, AccuWeather, Diane Keaton.

The average Thoroughbred horse racing fan in United States is 45.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (13.58× the country average). Demographically, the Thoroughbred horse racing audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Thoroughbred horse racing fans

Demographic split for Thoroughbred horse racing audience in United States
MetricValue
Female52.9%
Male47.1%
Average age45.0
Estimated audience size2,700,791

Audience persona

The typical Thoroughbred horse racing fan in United States is balanced, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Thoroughbred horse racing in United States
RegionReachAffinity
Texas209,0800.9×
California179,1170.6×
Florida159,2610.87×
Ohio137,0791.65×
New Jersey136,1751.98×
New York117,7680.78×
Minnesota102,1592.64×
Kentucky80,2622.37×
Virginia76,0681.16×
Pennsylvania72,8510.8×
Illinois64,3500.72×
Michigan45,9810.65×
Indiana45,0500.91×
North Carolina44,8820.55×
Louisiana42,2001.21×
Georgia41,5500.5×
Tennessee39,9170.74×
Washington34,3860.63×
Oklahoma32,0721.07×
Missouri31,9430.73×
Massachusetts29,3550.55×
South Carolina28,8980.71×
Maryland27,7060.6×
Colorado26,6700.63×
Arkansas23,4251.05×
Wisconsin22,8680.56×
Arizona22,0230.4×
Oregon20,6310.67×
Mississippi18,9850.85×
West Virginia16,5441.32×
Utah16,4060.68×
Iowa16,0340.72×
Kansas15,2810.72×
Nevada14,6290.56×
Alabama13,9670.37×
Idaho13,6691.01×
Connecticut13,3280.49×
New Mexico11,8810.88×
Montana11,3621.52×
Nebraska10,5380.78×
Alaska10,4271.8×
New Hampshire10,0440.94×
Hawaii9,9850.86×
South Dakota9,8691.58×
Rhode Island9,6991.13×
Maine9,6931×
North Dakota8,7351.57×
Wyoming8,4522.11×
Vermont8,1771.72×
Delaware8,0651.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thoroughbred horse racing audience
BrandAffinityCategory
Capital One13.58×Business & Career
Google Maps9.88×Internet & Social Media
CarGurus14.17×Cars & Mobility
AccuWeather14.46×Home & Garden
Diane Keaton13.31×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Aaron Rodgers11.89×Sports
Google News10.37×News
Bruce Willis12.39×Movies & TV
Indeed.com7×Business & Career
Circle K11.31×Shopping
Matthew McConaughey14.25×Movies & TV
Billy Bob Thornton13.42×Movies & TV
Clint Eastwood13.8×Movies & TV
Kendra Scott16.01×Fashion & Accessoires
Catherine Zeta-Jones16.78×Movies & TV
Microblogging12.67×Technology & Electronics
Enterprise Rent-A-Car8.49×Cars & Mobility
Singer-songwriter5.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thoroughbred horse racing audience
TraitClusterScore
PatriotismCONSERVATISM1.53
Quality AwarenessPREMIUM1.48
Price SensitivityPREMIUM1.44
Luxury OrientationPREMIUM1.36
Community OrientationOPEN1.23
Family OrientationCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Thoroughbred horse racing
CountryShare
United States39.7%
Australia12.4%
United Kingdom11.6%

See Thoroughbred horse racing audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Thoroughbred horse racing have in United States?

Thoroughbred horse racing has an estimated audience of 2,700,791 people in United States, concentrated in Texas and California.

What is the gender split and age of Thoroughbred horse racing fans?

52.9% of Thoroughbred horse racing fans are female, 47.1% are male, with an average age of 45.0 years.

Which brands do Thoroughbred horse racing fans like most?

Thoroughbred horse racing fans show strongest brand affinity for Capital One (13.58×), Google Maps (9.88×), and CarGurus (14.17×) over the country average.

Where do Thoroughbred horse racing fans live in United States?

Thoroughbred horse racing fans in United States are most concentrated in Texas (reach 209,080), California (reach 179,117), and Florida (reach 159,261). These three regions account for the largest share of the active audience.

What other brands do Thoroughbred horse racing fans also like?

Beyond Thoroughbred horse racing itself, the audience over-indexes on Google Maps (9.88×), CarGurus (14.17×), AccuWeather (14.46×), and Diane Keaton (13.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thoroughbred horse racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.