Thoroughbred horse racing Audience in Germany
Thoroughbred horse racing has an estimated audience of 316,402 people in Germany. 45.6% are female, 54.4% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Thüringen, Baden-Württemberg. Top brand affinities: Solar cell, Arabian horse, Tom Cruise, Google Drive, Isabell Werth.
The average Thoroughbred horse racing fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Thüringen, Baden-Württemberg. Top brand affinities include Solar cell, Arabian horse, Tom Cruise, with strongest over-indexing on Solar cell (12.08× the country average). Demographically, the Thoroughbred horse racing audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Travelling, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Thoroughbred horse racing fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 38.5 |
| Estimated audience size | 316,402 |
Audience persona
The typical Thoroughbred horse racing fan in Germany is balanced, around 38.5 years old, with strong Travelling tendencies and a notable affinity for Solar cell.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 31,015 | 0.45× |
| Thüringen | 26,629 | 3.3× |
| Baden-Württemberg | 18,788 | 0.44× |
| Niedersachsen | 16,237 | 0.53× |
| Sachsen | 14,838 | 0.96× |
| Bayern | 11,620 | 0.23× |
| Brandenburg | 11,013 | 1.12× |
| Rheinland-Pfalz | 9,362 | 0.59× |
| Sachsen-Anhalt | 8,737 | 1.07× |
| Berlin | 8,404 | 0.59× |
| Hessen | 7,578 | 0.31× |
| Mecklenburg-Vorpommern | 6,706 | 1.11× |
| Bremen | 6,683 | 2.47× |
| Saarland | 6,600 | 1.7× |
| Schleswig-Holstein | 6,014 | 0.53× |
| Hamburg | 4,334 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solar cell | 12.08× | Home & Garden |
| Arabian horse | 8.57× | Pets & Animals |
| Tom Cruise | 7.96× | Movies & TV |
| Google Drive | 6.42× | Technology & Electronics |
| Isabell Werth | 17× | Sports |
| Gloria Estefan | 34.34× | Music & Radio |
| Haflinger | 22.24× | Fashion & Accessoires |
| Monty Roberts | 76.3× | Pets & Animals |
| Paul Schockemöhle | 32× | Sports |
| Headset (audio) | 8.49× | Technology & Electronics |
| Saint Patrick's Day | 25.74× | Travel & Leisure |
| Google Maps | 2.8× | Internet & Social Media |
| Krämer Pferdesport | 15.96× | Sports |
| Appaloosa | 23.56× | Pets & Animals |
| Office 365 | 4.95× | Technology & Electronics |
| Pets | 1.79× | Pets & Animals |
| Endurance riding | 20.61× | Sports |
| Property finder | 3.53× | Home & Garden |
| Labrador Retriever | 3.35× | Pets & Animals |
| Shih Tzu | 3.67× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.66 |
| Pet Ownership | JOY | 1.62 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Risk Appetite | THRILL | 1.44 |
| Sports Activity | POWER | 1.36 |
| Indulgence | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.7% |
| Australia | 12.4% |
| United Kingdom | 11.6% |
See Thoroughbred horse racing audiences in other countries
- Thoroughbred horse racing — United States
- Thoroughbred horse racing — United Kingdom
- Thoroughbred horse racing — France
- Thoroughbred horse racing — Italy
- Thoroughbred horse racing — Spain
- Thoroughbred horse racing — Brazil
- Thoroughbred horse racing — Japan
- Thoroughbred horse racing — South Korea
- Thoroughbred horse racing — India
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Thoroughbred horse racing have in Germany?
Thoroughbred horse racing has an estimated audience of 316,402 people in Germany, concentrated in Nordrhein-Westfalen and Thüringen.
What is the gender split and age of Thoroughbred horse racing fans?
45.6% of Thoroughbred horse racing fans are female, 54.4% are male, with an average age of 38.5 years.
Which brands do Thoroughbred horse racing fans like most?
Thoroughbred horse racing fans show strongest brand affinity for Solar cell (12.08×), Arabian horse (8.57×), and Tom Cruise (7.96×) over the country average.
Where do Thoroughbred horse racing fans live in Germany?
Thoroughbred horse racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 31,015), Thüringen (reach 26,629), and Baden-Württemberg (reach 18,788). These three regions account for the largest share of the active audience.
What other brands do Thoroughbred horse racing fans also like?
Beyond Thoroughbred horse racing itself, the audience over-indexes on Arabian horse (8.57×), Tom Cruise (7.96×), Google Drive (6.42×), and Isabell Werth (17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thoroughbred horse racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.