Rascasse Audience Intelligence

Horse Racing Nation Audience in United States

A data profile of the people who buy, follow and care about Horse Racing Nation in United States — modelled from more than twelve digital signal sources. Horse Racing Nation has an estimated audience of 391,840 people in United States.

#13among Equestrian in United States#1357among Website / Newspaper / Magazine in United States#4170in Sports

The average Horse Racing Nation fan in United States is 40.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Kentucky Derby, Mongolia, Keeneland, with strongest over-indexing on Kentucky Derby (40.32× the country average).

Demographically, the Horse Racing Nation audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horse Racing Nation fan in United States is balanced, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Kentucky Derby.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Equestrian

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horse Racing Nation profile in United States.

Audience size
392K
in United States
Gender
47.4%♀
52.6% male
Age
40.8
average years
Country rank
#42046
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Horse Racing Nation

47.4% are female, 52.6% are male, average age 40.8.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Horse Racing Nation audience in United States
MetricValue
Female47.4%
Male52.6%
Average age40.8
Estimated audience size391,840
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Horse Racing Nation audience in United States
Age bracketShare%
16-1927%
20-2910%
30-3913%
40-4919%
50+31%
Fig. 04

Worldwide distribution

86.4%

of the worldwide Horse Racing Nation audience comes from United States.

Worldwide audience distribution share by country for Horse Racing Nation
CountryShare
United States86.4%
United Kingdom1.8%
Germany1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horse Racing Nation audience in United States is strongest.

Fig. 05

Top regions by affinity

Horse Racing Nation fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~20K4.60×
02Nebraska~5K2.69×
03New Hampshire~4K2.35×
04Connecticut~9K2.25×
05Delaware~2K1.96×
06Louisiana~9K1.78×
07New York~30K1.59×
08Arkansas~5K1.56×
09New Jersey~10K1.54×
10Oklahoma~6K1.44×
11New Mexico~3K1.34×
12Indiana~9K1.29×
13Ohio~10K1.24×
14Pennsylvania~20K1.17×
15Washington, District of Columbia~1K1.15×
16West Virginia~2K1.10×
17Florida~30K1.09×
18Nevada~4K1.09×
19Virginia~10K1.04×
20Mississippi~3K1.04×
21Arizona~8K1.00×
22Illinois~10K0.95×
23Vermont<1K0.94×
24Maryland~6K0.93×
25Rhode Island~1K0.87×
26California~40K0.84×
27Washington~6K0.82×
28Maine~1K0.81×
29Alaska<1K0.79×
30South Dakota<1K0.78×
31North Dakota<1K0.78×
32Iowa~2K0.71×
33Massachusetts~5K0.68×
34Montana<1K0.65×
35Oregon~3K0.64×
36Alabama~3K0.63×
37Hawaii~1K0.62×
38Tennessee~5K0.60×
39Texas~20K0.59×
40Missouri~4K0.58×
41Minnesota~3K0.58×
42Idaho~1K0.56×
43Colorado~3K0.54×
44Wisconsin~3K0.49×
45Michigan~5K0.47×
46South Carolina~3K0.46×
47Kansas~1K0.46×
48North Carolina~5K0.45×
49Utah~1K0.43×
50Georgia~5K0.40×
Fig. 06

Affinity by region

Affinity by region — Horse Racing Nation, United States
0.40×1.00×4.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horse Racing Nation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horse Racing Nation audience
#·InterestCategoryAffinity×
01KeenelandSports50.34×
02Kentucky DerbySports40.32×
03AppaloosaPets & Animals20.85×
04MongoliaTravel & Leisure14.90×
05Wrangler (jeans)Fashion & Accessoires6.58×
06Weather forecastingHome & Garden6.49×
07LotteryGames4.33×
08Renewable energyBusiness & Career4.26×
09FedExBusiness & Career3.97×
10Sustainable energyHome & Garden3.87×
11QVCMovies & TV3.69×
12Tractor Supply CompanyShopping3.67×
13Solar energyHome & Garden3.15×
14Veterinary medicineBusiness & Career2.81×
15Mortgage loansBusiness & Career2.70×
16Discount storesShopping2.40×
17GamblingGames2.22×
18SubwayFood & Beverages1.98×
19PinterestInternet & Social Media1.93×
20FurnitureHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horse Racing Nation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horse Racing Nation audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.96×
Convenience OrientationPREMIUM1.92×
Quality AwarenessPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horse Racing Nation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Healthy LifestyleBALANCE0.67×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horse Racing Nation have in United States?

Horse Racing Nation has an estimated audience of 391,840 people in United States, concentrated in California and New York.

02

What is the gender split and age of Horse Racing Nation fans?

47.4% of Horse Racing Nation fans are female, 52.6% are male, with an average age of 40.8 years.

03

Which brands do Horse Racing Nation fans like most?

Horse Racing Nation fans show strongest brand affinity for Kentucky Derby (40.32×), Mongolia (14.9×), and Keeneland (50.34×) over the country average.

04

Where do Horse Racing Nation fans live in United States?

Horse Racing Nation fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Horse Racing Nation fans also like?

Beyond Horse Racing Nation itself, the audience over-indexes on Mongolia (14.9×), Keeneland (50.34×), Weather forecasting (6.49×), and FedEx (3.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Equestrian audiences in United States

See Horse Racing Nation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Horse Racing Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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