Horse Racing Nation Audience in United States

Horse Racing Nation logo

Horse Racing Nation has an estimated audience of 382,234 people in United States. 47.4% are female, 52.6% are male, average age 40.8. Top regions: California, New York, Florida. Top brand affinities: Tech News, Israel, Jeep Wagoneer, Collectable, Alaska.

The average Horse Racing Nation fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Tech News, Israel, Jeep Wagoneer, with strongest over-indexing on Tech News (161.11× the country average). Demographically, the Horse Racing Nation audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Equestrian

Demographics of Horse Racing Nation fans

Demographic split for Horse Racing Nation audience in United States
MetricValue
Female47.4%
Male52.6%
Average age40.8
Estimated audience size382,234

Audience persona

The typical Horse Racing Nation fan in United States is balanced, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Tech News.

Top regions in United States

Top regions ranked by reach for Horse Racing Nation in United States
RegionReachAffinity
California36,6130.87×
New York35,5011.66×
Florida29,8821.15×
Kentucky21,9874.59×
Texas20,0550.61×
New Jersey16,6861.72×
Ohio15,8371.34×
Pennsylvania15,7191.22×
Illinois11,7850.93×
Virginia10,1471.09×
Indiana9,6871.39×
Louisiana9,1591.86×
Connecticut8,5512.23×
Arizona8,2381.06×
Washington6,9860.91×
Maryland5,7610.88×
Oklahoma5,6811.34×
Massachusetts5,3390.71×
Arkansas5,1891.65×
Nebraska5,1752.7×
North Carolina5,1150.44×
Georgia4,6220.39×
Tennessee4,4630.58×
New Hampshire4,1972.79×
Michigan4,0790.41×
Nevada3,9971.08×
Missouri3,2600.53×
Alabama3,1340.59×
Minnesota2,8760.53×
Oregon2,7810.63×
Colorado2,7230.45×
New Mexico2,6701.39×
Wisconsin2,3030.4×
Iowa2,2020.7×
South Carolina2,1910.38×
Mississippi1,9520.62×
Delaware1,9231.82×
West Virginia1,9221.08×
Washington, District of Columbia1,4951.3×
Rhode Island9270.76×
Maine7000.51×
Kansas6870.23×
South Dakota6560.74×
Vermont5880.88×
North Dakota5250.67×
Utah5180.15×
Idaho3940.21×
Montana3660.35×
Hawaii1660.1×
Wyoming1360.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horse Racing Nation audience
BrandAffinityCategory
Tech News161.11×Technology & Electronics
Israel4.59×Travel & Leisure
Jeep Wagoneer7.44×Cars & Mobility
Collectable1.6×Kids & Family
Alaska1.6×Travel & Leisure
JamBase10.21×Music & Radio
Pillow1.79×Home & Garden
Unique Gifts1.78×Shopping
Toros de Tijuana16.65×Sports
South Asian cuisine5.19×Food & Beverages
Personality2.93×Business & Career
Jennifer Meyer7.05×Fashion & Accessoires
Infiniti QX567.97×Cars & Mobility
WFTV2.6×Movies & TV
TVNotas4.55×News
Google Analytics2.13×Internet & Social Media
Kingdom of Judah3.17×Politics & Society
Canon (music)7.16×Music & Radio
Mount Hermon9.57×Travel & Leisure
Sonic hedgehog5.52×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horse Racing Nation audience
TraitClusterScore
Community OrientationOPEN1.65
Pet OwnershipJOY1.17
Career OrientationPOWER1.17
DIY MentalityTHRILL1.15
IndividualismJOY1.12
TraditionCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Horse Racing Nation
CountryShare
United States86.2%
United Kingdom1.8%
Germany1.3%

See Horse Racing Nation audiences in other countries

More Equestrian audiences in United States

Frequently asked questions

How many fans does Horse Racing Nation have in United States?

Horse Racing Nation has an estimated audience of 382,234 people in United States, concentrated in California and New York.

What is the gender split and age of Horse Racing Nation fans?

47.4% of Horse Racing Nation fans are female, 52.6% are male, with an average age of 40.8 years.

Which brands do Horse Racing Nation fans like most?

Horse Racing Nation fans show strongest brand affinity for Tech News (161.11×), Israel (4.59×), and Jeep Wagoneer (7.44×) over the country average.

Where do Horse Racing Nation fans live in United States?

Horse Racing Nation fans in United States are most concentrated in California (reach 36,613), New York (reach 35,501), and Florida (reach 29,882). These three regions account for the largest share of the active audience.

What other brands do Horse Racing Nation fans also like?

Beyond Horse Racing Nation itself, the audience over-indexes on Israel (4.59×), Jeep Wagoneer (7.44×), Collectable (1.6×), and Alaska (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horse Racing Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.