Top 29 Pet foods in Italy
This curated ranking covers the 29 largest pet foods in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Edgard & Cooper, Aquascaping and Vitakraft lead the list with a combined estimated audience of 140,592 people. Across all 29 entries the average audience size is 7,052, and the largest, Edgard & Cooper, reaches around 85,798 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each pet food, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Edgard & Cooper |
85,798 | 12.8% | Pet food | Pets & Animals |
| 2 |  Aquascaping |
32,933 | 2.9% | Pet food | Pets & Animals |
| 3 |  Vitakraft |
21,861 | 10.2% | Pet food | Pets & Animals |
| 4 |  Frolic |
14,902 | 1.6% | Pet food | Pets & Animals |
| 5 |  Kitekat |
7,172 | 12.2% | Pet food | Pets & Animals |
| 6 |  zooplus.de |
5,426 | 6.6% | Pet food | Pets & Animals |
| 7 |  Animonda |
5,286 | 3.0% | Pet food | Pets & Animals |
| 8 |  Nestlé Purina PetCare |
4,648 | 0.3% | Pet food | Pets & Animals |
| 9 |  Nutro |
4,100 | 4.4% | Pet food | Pets & Animals |
| 10 |  Whiskas |
3,935 | 0.1% | Pet food | Pets & Animals |
| 11 |  Hill's Pet Nutrition |
3,635 | 5.2% | Pet food | Pets & Animals |
| 12 |  Brekkies |
3,021 | 0.2% | Pet food | Pets & Animals |
| 13 |  Sheba (cat food) |
2,458 | 0.4% | Pet food | Pets & Animals |
| 14 |  Dreamies |
2,389 | 0.1% | Pet food | Pets & Animals |
| 15 |  Royal Canin |
1,592 | 0.0% | Pet food | Pets & Animals |
| 16 |  James Wellbeloved |
1,333 | 0.8% | Pet food | Pets & Animals |
| 17 |  Pets Deli |
1,221 | 0.2% | Pet food | Pets & Animals |
| 18 |  Eukanuba |
821 | 0.1% | Pet food | Pets & Animals |
| 19 |  PetLab Co |
724 | 0.1% | Pet food | Pets & Animals |
| 20 |  Kaytee |
355 | 0.3% | Pet food | Pets & Animals |
| 21 |  Iams |
269 | 0.0% | Pet food | Pets & Animals |
| 22 |  Nutro Products |
179 | 4.5% | Pet food | Pets & Animals |
| 23 |  Wellness Natural Pet Food for Dogs and Cats |
166 | 3.9% | Pet food | Pets & Animals |
| 24 | Natusan | 146 | 0.4% | Pet food | Pets & Animals |
| 25 |  Back to Nature |
57 | 0.0% | Pet food | Pets & Animals |
| 26 |  Blue Buffalo |
31 | 0.0% | Pet food | Pets & Animals |
| 27 |  Stella & Chewy's |
22 | 0.0% | Pet food | Pets & Animals |
| 28 |  Merrick Pet Care |
21 | 2.2% | Pet food | Pets & Animals |
| 29 |  honest kitchen |
19 | 0.0% | Pet food | Pets & Animals |
Frequently asked questions
How is this Top 29 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each pet food by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest pet food in Italy?
Edgard & Cooper currently leads with an estimated audience of 85,798 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.