A data profile of the people who buy, follow and care about Vertebrate in Italy — modelled from more than twelve digital signal sources. Vertebrate has an estimated audience of 7,409,157 people in Italy.
The average Vertebrate fan in Italy is 36.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Confectionery, Pet food, Genetics, with strongest over-indexing on Confectionery (1.7× the country average).
Demographically, the Vertebrate audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Vertebrate fan in Italy is more female, around 36.9 years old, with strong Pet Ownership tendencies and a notable affinity for Confectionery.
The key figures that characterise the Vertebrate profile in Italy.
62.8% are female, 37.2% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 36.9 |
| Estimated audience size | 7,409,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Vertebrate audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 7.0% |
| Brazil | 6.0% |
Where the Vertebrate audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~30K | 1.56× | |
| 02 | Umbria | ~100K | 1.05× | |
| 03 | Abruzzo | ~200K | 1.00× | |
| 04 | Trentino-Alto Adige/Südtirol | ~100K | 1.00× | |
| 05 | Friuli-Venezia Giulia | ~100K | 1.00× | |
| 06 | Calabria | ~200K | 0.99× | |
| 07 | Marche | ~200K | 0.98× | |
| 08 | Sardinia | ~200K | 0.97× | |
| 09 | Liguria | ~200K | 0.97× | |
| 10 | Sicilia | ~600K | 0.93× | |
| 11 | Puglia | ~500K | 0.93× | |
| 12 | Piedmont | ~500K | 0.92× | |
| 13 | Tuscany | ~500K | 0.92× | |
| 14 | Veneto | ~500K | 0.91× | |
| 15 | Campania | ~800K | 0.90× | |
| 16 | Emilia-Romagna | ~500K | 0.90× | |
| 17 | Lazio | ~800K | 0.86× | |
| 18 | Lombardy | ~1M | 0.79× |
The strongest cross-interests of the Vertebrate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pedicure | Beauty & Wellness | 1.90× | ||
| 02 | Robert Redford | Movies & TV | 1.90× | ||
| 03 | Pet sitting | Pets & Animals | 1.90× | ||
| 04 | Draught beer | Food & Beverages | 1.90× | ||
| 05 | Pet food | Pets & Animals | 1.82× | ||
| 06 | Genetics | Kids & Family | 1.77× | ||
| 07 | Veterinary medicine | Business & Career | 1.76× | ||
| 08 | Nail salon | Beauty & Wellness | 1.75× | ||
| 09 | Pet store | Pets & Animals | 1.72× | ||
| 10 | Political science | Business & Career | 1.71× | ||
| 11 | Red wine | Food & Beverages | 1.71× | ||
| 12 | White wine | Food & Beverages | 1.71× | ||
| 13 | Confectionery | Food & Beverages | 1.70× | ||
| 14 | Animal rights | Politics & Society | 1.67× | ||
| 15 | Plug-in hybrid | Cars & Mobility | 1.67× | ||
| 16 | Artificial nails | Beauty & Wellness | 1.63× | ||
| 17 | Twitch | Games | 1.54× | ||
| 18 | Gourmet Foods | Food & Beverages | 1.53× | ||
| 19 | Manicure | Beauty & Wellness | 1.52× | ||
| 20 | Zoo | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.40× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Individualism | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.83× | |
| Travelling | THRILL | 0.88× | |
| Need for Security | CONSERVATISM | 0.89× |
Vertebrate has an estimated audience of 7,409,157 people in Italy, concentrated in Lombardy and Lazio.
62.8% of Vertebrate fans are female, 37.2% are male, with an average age of 36.9 years.
Vertebrate fans show strongest brand affinity for Confectionery (1.7×), Pet food (1.82×), and Genetics (1.77×) over the country average.
Vertebrate fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Vertebrate itself, the audience over-indexes on Pet food (1.82×), Genetics (1.77×), Pedicure (1.9×), and Pet store (1.72×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Vertebrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.