Vertebrate Audience in Mexico
Vertebrate has an estimated audience of 5,175,811 people in Mexico. 57.9% are female, 42.1% are male, average age 27.7. Top brand affinities: TikTok, Game consoles, Catholic Church, MSN, Banana.
Top brand affinities include TikTok, Game consoles, Catholic Church, with strongest over-indexing on TikTok (1.55× the country average). Demographically, the Vertebrate audience skews more female with an average age of 27.7, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity.
Category: Pets & Animals · Type: Topic
Demographics of Vertebrate fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 27.7 |
| Estimated audience size | 5,175,811 |
Audience persona
The typical Vertebrate fan in Mexico is more female, around 27.7 years old, with strong Mindfulness tendencies and a notable affinity for TikTok.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 1.55× | Internet & Social Media |
| Game consoles | 1.57× | Technology & Electronics |
| Catholic Church | 1.57× | Politics & Society |
| MSN | 1.57× | News |
| Banana | 1.57× | Food & Beverages |
| Sarcasm | 1.57× | Politics & Society |
| Pedro Pascal | 1.57× | Movies & TV |
| Travel agency | 1.57× | Travel & Leisure |
| El País | 1.57× | News |
| Freeware | 1.57× | Technology & Electronics |
| romantic comedies | 1.52× | Movies & TV |
| Dentistry | 1.57× | Business & Career |
| Office 365 | 1.57× | Technology & Electronics |
| Wattpad | 1.57× | Internet & Social Media |
| Bruce Willis | 1.57× | Movies & TV |
| Google Drive | 1.57× | Technology & Electronics |
| Sexology | 1.57× | Kids & Family |
| Broadcasting of sports events | 1.57× | Movies & TV |
| Breastfeeding | 1.57× | Kids & Family |
| Casino games | 1.57× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.35 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Risk Appetite | THRILL | 1.21 |
| Spirituality | BALANCE | 1.2 |
| Family Orientation | CONSERVATISM | 1.2 |
| Price Sensitivity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 7.0% |
| Brazil | 6.0% |
See Vertebrate audiences in other countries
More Pets & Animals audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Vertebrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.