A data profile of the people who buy, follow and care about Vertebrate in Mexico — modelled from more than twelve digital signal sources. Vertebrate has an estimated audience of 5,175,811 people in Mexico.
Vertebrate has an estimated audience of 5,175,811 people in Mexico. 57.9% are female, 42.1% are male, average age 27.7. Top brand affinities: Shopping and fashion, Game consoles, Catholic Church, Banana, Sarcasm.
Top brand affinities include Shopping and fashion, Game consoles, Catholic Church, with strongest over-indexing on Shopping and fashion (1.57× the country average).
Demographically, the Vertebrate audience skews more female with an average age of 27.7, and over-indexes on personality traits such as Mindfulness, Family Orientation.
The typical Vertebrate fan in Mexico is more female, around 27.7 years old, with strong Mindfulness tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Vertebrate profile in Mexico.
57.9% are female, 42.1% are male, average age 27.7.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 27.7 |
| Estimated audience size | 5,175,811 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 23% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 3% |
of the worldwide Vertebrate audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 7.0% |
| Brazil | 6.0% |
The strongest cross-interests of the Vertebrate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 1.57× | ||
| 02 | Game consoles | Technology & Electronics | 1.57× | ||
| 03 | Catholic Church | Politics & Society | 1.57× | ||
| 04 | Banana | Food & Beverages | 1.57× | ||
| 05 | Sarcasm | Politics & Society | 1.57× | ||
| 06 | Costa Rica | Travel & Leisure | 1.57× | ||
| 07 | Travel agency | Travel & Leisure | 1.57× | ||
| 08 | El País | News | 1.57× | ||
| 09 | Freeware | Technology & Electronics | 1.57× | ||
| 10 | Dentistry | Business & Career | 1.57× | ||
| 11 | Office 365 | Technology & Electronics | 1.57× | ||
| 12 | Google Drive | Technology & Electronics | 1.57× | ||
| 13 | Sexology | Kids & Family | 1.57× | ||
| 14 | Broadcasting of sports events | Movies & TV | 1.57× | ||
| 15 | Breastfeeding | Kids & Family | 1.57× | ||
| 16 | Twilight (series) | Movies & TV | 1.57× | ||
| 17 | captain america | Movies & TV | 1.57× | ||
| 18 | Avocado | Food & Beverages | 1.57× | ||
| 19 | Doctor of Medicine | Business & Career | 1.57× | ||
| 20 | Papaya | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.39× | |
| Family Orientation | CONSERVATISM | 1.22× | |
| Risk Appetite | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Quality Awareness | PREMIUM | 0.89× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Vertebrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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