A data profile of the people who buy, follow and care about Vertebrate in United Kingdom — modelled from more than twelve digital signal sources. Vertebrate has an estimated audience of 5,777,250 people in United Kingdom.
The average Vertebrate fan in United Kingdom is 36.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Pet food, Pet store, Veterinary medicine, with strongest over-indexing on Pet food (1.99× the country average).
Demographically, the Vertebrate audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Vertebrate fan in United Kingdom is more female, around 36.5 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
The key figures that characterise the Vertebrate profile in United Kingdom.
71.4% are female, 28.6% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 36.5 |
| Estimated audience size | 5,777,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Vertebrate audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 7.0% |
| Brazil | 6.0% |
Where the Vertebrate audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.37× | |
| 02 | Yorkshire and the Humber | ~600K | 1.25× | |
| 03 | Wales | ~400K | 1.22× | |
| 04 | East of England | ~600K | 1.13× | |
| 05 | South East | ~900K | 1.10× | |
| 06 | Scotland | ~500K | 1.04× | |
| 07 | North East | ~200K | 1.00× | |
| 08 | Northern Ireland | ~200K | 0.93× | |
| 09 | East Midlands | ~300K | 0.86× | |
| 10 | South West | ~400K | 0.85× | |
| 11 | England | ~4.5M | 0.80× | |
| 12 | North West | ~400K | 0.68× |
The strongest cross-interests of the Vertebrate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Office supplies | Business & Career | 2.54× | ||
| 02 | Pet store | Pets & Animals | 2.34× | ||
| 03 | Pet food | Pets & Animals | 1.99× | ||
| 04 | Nail salon | Beauty & Wellness | 1.81× | ||
| 05 | Artificial nails | Beauty & Wellness | 1.79× | ||
| 06 | Manicure | Beauty & Wellness | 1.73× | ||
| 07 | Dog grooming | Pets & Animals | 1.73× | ||
| 08 | Millie Bobby Brown | Movies & TV | 1.67× | ||
| 09 | Veterinary medicine | Business & Career | 1.65× | ||
| 10 | Animal rights | Politics & Society | 1.65× | ||
| 11 | Makeup Tutorials | Beauty & Wellness | 1.61× | ||
| 12 | Natural skin care | Beauty & Wellness | 1.57× | ||
| 13 | Sephora | Shopping | 1.57× | ||
| 14 | Tory Burch | Fashion & Accessoires | 1.57× | ||
| 15 | Jennifer Aniston | Movies & TV | 1.56× | ||
| 16 | Cannes Film Festival | Movies & TV | 1.56× | ||
| 17 | Henry Cavill | Movies & TV | 1.53× | ||
| 18 | Graffiti | Arts & Culture | 1.53× | ||
| 19 | Cappuccino | Food & Beverages | 1.52× | ||
| 20 | Dr. Martens | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.99× | |
| Extroversion | THRILL | 1.38× | |
| Tradition | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Quality Awareness | PREMIUM | 0.92× | |
| Family Orientation | CONSERVATISM | 0.93× |
Vertebrate has an estimated audience of 5,777,250 people in United Kingdom, concentrated in England and South East.
71.4% of Vertebrate fans are female, 28.6% are male, with an average age of 36.5 years.
Vertebrate fans show strongest brand affinity for Pet food (1.99×), Pet store (2.34×), and Veterinary medicine (1.65×) over the country average.
Vertebrate fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~900K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Vertebrate itself, the audience over-indexes on Pet store (2.34×), Veterinary medicine (1.65×), Animal rights (1.65×), and Manicure (1.73×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Vertebrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.