Vertebrate Audience in Germany
Vertebrate has an estimated audience of 3,740,048 people in Germany. 66.5% are female, 33.5% are male, average age 35.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Pet store, Pet food, Spiegel Online, Do it yourself (DIY), Rossmann.
The average Vertebrate fan in Germany is 35.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Pet store, Pet food, Spiegel Online, with strongest over-indexing on Pet store (3.65× the country average). Demographically, the Vertebrate audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Vertebrate fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 35.2 |
| Estimated audience size | 3,740,048 |
Audience persona
The typical Vertebrate fan in Germany is more female, around 35.2 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 674,755 | 1.12× |
| Nordrhein-Westfalen | 625,091 | 0.76× |
| Baden-Württemberg | 521,217 | 1.02× |
| Niedersachsen | 370,979 | 1.02× |
| Hessen | 235,421 | 0.83× |
| Sachsen | 173,950 | 0.95× |
| Thüringen | 170,143 | 1.79× |
| Rheinland-Pfalz | 166,011 | 0.89× |
| Berlin | 161,399 | 0.97× |
| Brandenburg | 130,442 | 1.12× |
| Schleswig-Holstein | 122,375 | 0.91× |
| Hamburg | 86,241 | 1.02× |
| Sachsen-Anhalt | 81,793 | 0.84× |
| Mecklenburg-Vorpommern | 66,987 | 0.94× |
| Saarland | 36,770 | 0.8× |
| Bremen | 32,674 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet store | 3.65× | Pets & Animals |
| Pet food | 2.56× | Pets & Animals |
| Spiegel Online | 1.81× | News |
| Do it yourself (DIY) | 1.74× | Home & Garden |
| Rossmann | 1.53× | Shopping |
| Fressnapf | 2.05× | Shopping |
| Dog grooming | 3.4× | Pets & Animals |
| Superman | 1.6× | Movies & TV |
| Skin care | 1.75× | Beauty & Wellness |
| Primark | 1.54× | Shopping |
| Veterinary medicine | 1.94× | Business & Career |
| Art exhibition | 1.97× | Arts & Culture |
| Livemusic | 1.58× | Music & Radio |
| Etsy | 1.66× | Fashion & Accessoires |
| Contemporary art | 1.59× | Arts & Culture |
| Fine art | 1.83× | Business & Career |
| Sephora | 2.04× | Shopping |
| Manicure | 2.01× | Beauty & Wellness |
| Animal rights | 1.77× | Politics & Society |
| Natural skin care | 2.08× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.56 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Mindfulness | BALANCE | 1.54 |
| Extroversion | THRILL | 1.5 |
| DIY Mentality | THRILL | 1.3 |
| Sustainability | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 7.0% |
| Brazil | 6.0% |
See Vertebrate audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vertebrate have in Germany?
Vertebrate has an estimated audience of 3,740,048 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Vertebrate fans?
66.5% of Vertebrate fans are female, 33.5% are male, with an average age of 35.2 years.
Which brands do Vertebrate fans like most?
Vertebrate fans show strongest brand affinity for Pet store (3.65×), Pet food (2.56×), and Spiegel Online (1.81×) over the country average.
Where do Vertebrate fans live in Germany?
Vertebrate fans in Germany are most concentrated in Bayern (reach 674,755), Nordrhein-Westfalen (reach 625,091), and Baden-Württemberg (reach 521,217). These three regions account for the largest share of the active audience.
What other brands do Vertebrate fans also like?
Beyond Vertebrate itself, the audience over-indexes on Pet food (2.56×), Spiegel Online (1.81×), Do it yourself (DIY) (1.74×), and Rossmann (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vertebrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.