Rascasse Audience Intelligence

Vertebrate Audience in Germany

A data profile of the people who buy, follow and care about Vertebrate in Germany — modelled from more than twelve digital signal sources. Vertebrate has an estimated audience of 3,740,048 people in Germany.

#993among Topic in Germany#61in Pets & Animals

The average Vertebrate fan in Germany is 35.2 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Pet store, Veterinary medicine, Dog grooming, with strongest over-indexing on Pet store (2.54× the country average).

Demographically, the Vertebrate audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vertebrate fan in Germany is more female, around 35.2 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vertebrate profile in Germany.

Audience size
3.7M
in Germany
Gender
66.5%♀
33.5% male
Age
35.2
average years
Country rank
#1603
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vertebrate fans

66.5% are female, 33.5% are male, average age 35.2.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Vertebrate audience in Germany
MetricValue
Female66.5%
Male33.5%
Average age35.2
Estimated audience size3,740,048
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Vertebrate audience in Germany
Age bracketShare%
16-1929%
20-2923%
30-3918%
40-4919%
50+12%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Vertebrate audience comes from Germany.

Worldwide audience distribution share by country for Vertebrate
CountryShare
United States25.4%
Japan7.0%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vertebrate audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vertebrate fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~200K1.76×
02Bayern~700K1.14×
03Brandenburg~100K1.06×
04Bremen~30K1.02×
05Baden-Württemberg~500K1.00×
06Niedersachsen~400K1.00×
07Hamburg~80K1.00×
08Berlin~200K0.98×
09Sachsen~200K0.97×
10Mecklenburg-Vorpommern~70K0.96×
11Saarland~40K0.93×
12Schleswig-Holstein~100K0.92×
13Sachsen-Anhalt~90K0.91×
14Rheinland-Pfalz~200K0.89×
15Hessen~200K0.85×
16Nordrhein-Westfalen~600K0.76×
Fig. 06

Affinity by region

Affinity by region — Vertebrate, Germany
0.76×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vertebrate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vertebrate audience
#·InterestCategoryAffinity×
01Dog groomingPets & Animals3.56×
02Nail salonBeauty & Wellness2.76×
03Pet storePets & Animals2.54×
04Veterinary medicineBusiness & Career2.42×
05Charlotte TilburyBeauty & Wellness2.27×
06Lip glossBeauty & Wellness2.20×
07ManicureBeauty & Wellness2.16×
08Eye linerBeauty & Wellness2.09×
09Millie Bobby BrownMovies & TV2.07×
10Artificial nailsBeauty & Wellness1.93×
11Animal rightsPolitics & Society1.86×
12Robert RedfordMovies & TV1.77×
13Pet foodPets & Animals1.73×
14DisneylandTravel & Leisure1.70×
15Taylor SwiftMusic & Radio1.66×
16Permanent makeupBeauty & Wellness1.66×
17SupermanMovies & TV1.65×
18RedditInternet & Social Media1.60×
19SkyscannerTravel & Leisure1.57×
20BatmanMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vertebrate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vertebrate audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.73×
ExtroversionTHRILL1.42×
MindfulnessBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vertebrate audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
PatriotismCONSERVATISM0.82×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vertebrate have in Germany?

Vertebrate has an estimated audience of 3,740,048 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Vertebrate fans?

66.5% of Vertebrate fans are female, 33.5% are male, with an average age of 35.2 years.

03

Which brands do Vertebrate fans like most?

Vertebrate fans show strongest brand affinity for Pet store (2.54×), Veterinary medicine (2.42×), and Dog grooming (3.56×) over the country average.

04

Where do Vertebrate fans live in Germany?

Vertebrate fans in Germany are most concentrated in Bayern (reach ~700K), Nordrhein-Westfalen (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Vertebrate fans also like?

Beyond Vertebrate itself, the audience over-indexes on Veterinary medicine (2.42×), Dog grooming (3.56×), Pet food (1.73×), and Batman (1.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Vertebrate audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vertebrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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