Vertebrate Audience in Germany
Vertebrate has an estimated audience of 3,740,048 people in Germany. 66.5% are female, 33.5% are male, average age 35.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Collectable, Bank account, Cachorro, Boogie-woogie (dance), MS Mode.
The average Vertebrate fan in Germany is 35.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Collectable, Bank account, Cachorro, with strongest over-indexing on Collectable (1.77× the country average). Demographically, the Vertebrate audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Vertebrate fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 35.2 |
| Estimated audience size | 3,740,048 |
Audience persona
The typical Vertebrate fan in Germany is more female, around 35.2 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 674,755 | 1.12× |
| Nordrhein-Westfalen | 625,091 | 0.76× |
| Baden-Württemberg | 521,217 | 1.02× |
| Niedersachsen | 370,979 | 1.02× |
| Hessen | 235,421 | 0.83× |
| Sachsen | 173,950 | 0.95× |
| Thüringen | 170,143 | 1.79× |
| Rheinland-Pfalz | 166,011 | 0.89× |
| Berlin | 161,399 | 0.97× |
| Brandenburg | 130,442 | 1.12× |
| Schleswig-Holstein | 122,375 | 0.91× |
| Hamburg | 86,241 | 1.02× |
| Sachsen-Anhalt | 81,793 | 0.84× |
| Mecklenburg-Vorpommern | 66,987 | 0.94× |
| Saarland | 36,770 | 0.8× |
| Bremen | 32,674 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 1.77× | Kids & Family |
| Bank account | 1.54× | Business & Career |
| Cachorro | 1.79× | Pets & Animals |
| Boogie-woogie (dance) | 3.34× | Music & Radio |
| MS Mode | 1.89× | Fashion & Accessoires |
| Leprechaun | 1.93× | Literature |
| World Extreme Cagefighting | 1.97× | Sports |
| Catania | 1.94× | Travel & Leisure |
| John Frusciante | 1.88× | Music & Radio |
| cazin.net | 1.59× | News |
| IPL Cricket | 1.98× | Sports |
| Nasal cavity | 2.13× | Health |
| Alba Iulia | 2.02× | Travel & Leisure |
| E-box | 1.97× | Health |
| Budapest Business School | 1.79× | Business & Career |
| Tierra Cali | 2.13× | Travel & Leisure |
| Ribbon cable | 1.66× | Technology & Electronics |
| William Boyd (writer) | 2.01× | Literature |
| Isola del Giglio | 2.17× | Travel & Leisure |
| Cadena SER | 1.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.56 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Mindfulness | BALANCE | 1.54 |
| Extroversion | THRILL | 1.5 |
| DIY Mentality | THRILL | 1.3 |
| Sustainability | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 7.0% |
| Brazil | 6.0% |
See Vertebrate audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vertebrate have in Germany?
Vertebrate has an estimated audience of 3,740,048 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Vertebrate fans?
66.5% of Vertebrate fans are female, 33.5% are male, with an average age of 35.2 years.
Which brands do Vertebrate fans like most?
Vertebrate fans show strongest brand affinity for Collectable (1.77×), Bank account (1.54×), and Cachorro (1.79×) over the country average.
Where do Vertebrate fans live in Germany?
Vertebrate fans in Germany are most concentrated in Bayern (reach 674,755), Nordrhein-Westfalen (reach 625,091), and Baden-Württemberg (reach 521,217). These three regions account for the largest share of the active audience.
What other brands do Vertebrate fans also like?
Beyond Vertebrate itself, the audience over-indexes on Bank account (1.54×), Cachorro (1.79×), Boogie-woogie (dance) (3.34×), and MS Mode (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vertebrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.