A data profile of the people who buy, follow and care about Vertebrate in Spain — modelled from more than twelve digital signal sources. Vertebrate has an estimated audience of 3,138,985 people in Spain.
Vertebrate has an estimated audience of 3,138,985 people in Spain. 65.7% are female, 34.3% are male, average age 37.6. Top brand affinities: Pet store, Pet food, Local food, Nonprofit organization, Manicure.
Top brand affinities include Pet store, Pet food, Local food, with strongest over-indexing on Pet store (2.23× the country average).
Demographically, the Vertebrate audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Pet Ownership, Individualism.
The typical Vertebrate fan in Spain is more female, around 37.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Vertebrate profile in Spain.
65.7% are female, 34.3% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 37.6 |
| Estimated audience size | 3,138,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 14% |
of the worldwide Vertebrate audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 7.0% |
| Brazil | 6.0% |
The strongest cross-interests of the Vertebrate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 2.30× | ||
| 02 | Artificial nails | Beauty & Wellness | 2.29× | ||
| 03 | Pet store | Pets & Animals | 2.23× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 2.09× | ||
| 05 | Nail salon | Beauty & Wellness | 2.01× | ||
| 06 | Pet food | Pets & Animals | 1.99× | ||
| 07 | Local food | Food & Beverages | 1.92× | ||
| 08 | Deportivo Alavés | Sports | 1.83× | ||
| 09 | Lip gloss | Beauty & Wellness | 1.83× | ||
| 10 | Eye shadow | Beauty & Wellness | 1.80× | ||
| 11 | Eye liner | Beauty & Wellness | 1.79× | ||
| 12 | Manicure | Beauty & Wellness | 1.76× | ||
| 13 | Eyelash extensions | Beauty & Wellness | 1.75× | ||
| 14 | Nonprofit organization | Politics & Society | 1.69× | ||
| 15 | Internet celebrity | Internet & Social Media | 1.66× | ||
| 16 | Natural skin care | Beauty & Wellness | 1.59× | ||
| 17 | Animal rights | Politics & Society | 1.59× | ||
| 18 | Veterinary medicine | Business & Career | 1.55× | ||
| 19 | Anti-aging cream | Beauty & Wellness | 1.54× | ||
| 20 | Vintage clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.97× | |
| Individualism | JOY | 1.33× | |
| Extroversion | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Indulgence | JOY | 0.71× | |
| Patriotism | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Vertebrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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