Rascasse Audience Intelligence

Vertebrate Audience in United States

A data profile of the people who buy, follow and care about Vertebrate in United States — modelled from more than twelve digital signal sources. Vertebrate has an estimated audience of 32,970,567 people in United States.

#555among Topic in United States#15in Pets & Animals

The average Vertebrate fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pet food, Pet store, Natural skin care, with strongest over-indexing on Pet food (1.55× the country average).

Demographically, the Vertebrate audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vertebrate fan in United States is more female, around 34.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vertebrate profile in United States.

Audience size
33M
in United States
Gender
65.4%♀
34.6% male
Age
34.3
average years
Country rank
#791
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vertebrate fans

65.4% are female, 34.6% are male, average age 34.3.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Vertebrate audience in United States
MetricValue
Female65.4%
Male34.6%
Average age34.3
Estimated audience size32,970,567
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Vertebrate audience in United States
Age bracketShare%
16-1931%
20-2925%
30-3917%
40-4916%
50+12%
Fig. 04

Worldwide distribution

25.4%

of the worldwide Vertebrate audience comes from United States.

Worldwide audience distribution share by country for Vertebrate
CountryShare
United States25.4%
Japan7.0%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vertebrate audience in United States is strongest.

Fig. 05

Top regions by affinity

Vertebrate fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~2M2.02×
02North Dakota~100K1.47×
03Mississippi~400K1.32×
04California~4.5M1.29×
05Florida~3M1.29×
06Virginia~1M1.28×
07Washington~700K1.13×
08Oklahoma~400K1.13×
09Hawaii~200K1.11×
10Louisiana~500K1.09×
11South Dakota~80K1.08×
12Oregon~400K1.06×
13Alabama~500K1.04×
14Texas~3M1.03×
15Indiana~600K1.03×
16Alaska~70K1.02×
17Pennsylvania~1M1.01×
18Maryland~600K1.01×
19Arizona~700K1.00×
20Kansas~300K1.00×
21North Carolina~1M0.99×
22New Mexico~200K0.99×
23West Virginia~200K0.99×
24Idaho~200K0.97×
25Illinois~1M0.96×
26Missouri~500K0.95×
27Massachusetts~600K0.94×
28Minnesota~400K0.94×
29Kentucky~400K0.94×
30Utah~300K0.94×
31New Jersey~800K0.93×
32Nebraska~200K0.93×
33Montana~90K0.93×
34New York~1.5M0.92×
35Tennessee~600K0.92×
36South Carolina~500K0.92×
37Connecticut~300K0.92×
38Ohio~900K0.91×
39Arkansas~200K0.91×
40Michigan~800K0.90×
41Washington, District of Columbia~90K0.90×
42Vermont~50K0.90×
43Delaware~80K0.89×
44Rhode Island~90K0.88×
45Iowa~200K0.87×
46New Hampshire~100K0.87×
47Colorado~400K0.86×
48Wisconsin~400K0.86×
49Nevada~300K0.86×
50Maine~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Vertebrate, United States
0.86×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vertebrate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vertebrate audience
#·InterestCategoryAffinity×
01Sunderland A.F.C.Sports2.16×
02Andrew SullivanLiterature1.74×
03PrimarkShopping1.73×
04Polaroid CorporationTechnology & Electronics1.72×
05Hello KittyKids & Family1.70×
06Dog groomingPets & Animals1.67×
07Minnesota WildSports1.64×
08NyxBeauty & Wellness1.61×
09Non-alcoholic beverageFood & Beverages1.59×
10PetSmartShopping1.57×
11Pet foodPets & Animals1.55×
12Natural skin careBeauty & Wellness1.55×
13PETA (People for the Ethical Treatment of Animals)Politics & Society1.55×
14Lip linerBeauty & Wellness1.55×
15Pet storePets & Animals1.54×
16Video rental shopMovies & TV1.53×
17Antique shopHome & Garden1.52×
18Twenty One PilotsMusic & Radio1.52×
19Irina ShaykFashion & Accessoires1.52×
20Dr. MartensFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vertebrate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vertebrate audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.55×
ExtroversionTHRILL1.37×
Design AffinityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vertebrate audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.75×
Social Media UsageJOY0.91×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vertebrate have in United States?

Vertebrate has an estimated audience of 32,970,567 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vertebrate fans?

65.4% of Vertebrate fans are female, 34.6% are male, with an average age of 34.3 years.

03

Which brands do Vertebrate fans like most?

Vertebrate fans show strongest brand affinity for Pet food (1.55×), Pet store (1.54×), and Natural skin care (1.55×) over the country average.

04

Where do Vertebrate fans live in United States?

Vertebrate fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Vertebrate fans also like?

Beyond Vertebrate itself, the audience over-indexes on Pet store (1.54×), Natural skin care (1.55×), Non-alcoholic beverage (1.59×), and Dog grooming (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Vertebrate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vertebrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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