Vertebrate Audience in United States

Vertebrate logo

Vertebrate has an estimated audience of 32,970,567 people in United States. 65.4% are female, 34.6% are male, average age 34.3. Top regions: California, Florida, Texas. Top brand affinities: Collectable, Combat sport, Bank account, Tierra Cali, Nasal cavity.

The average Vertebrate fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Collectable, Combat sport, Bank account, with strongest over-indexing on Collectable (1.54× the country average). Demographically, the Vertebrate audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Vertebrate fans

Demographic split for Vertebrate audience in United States
MetricValue
Female65.4%
Male34.6%
Average age34.3
Estimated audience size32,970,567

Audience persona

The typical Vertebrate fan in United States is more female, around 34.3 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Vertebrate in United States
RegionReachAffinity
California4,999,6711.38×
Florida3,417,8511.53×
Texas2,916,7061.03×
New York1,939,2221.05×
Georgia1,678,5801.65×
Pennsylvania1,164,6641.05×
Illinois1,062,7000.97×
Virginia1,036,9241.29×
North Carolina1,008,1521.02×
Ohio941,3910.93×
Washington855,9441.29×
Michigan826,9710.96×
New Jersey784,2840.94×
Massachusetts670,1811.03×
Tennessee665,3351.01×
Arizona656,1040.97×
Maryland643,4621.14×
Indiana610,5001.01×
Missouri506,1870.95×
Louisiana491,7881.16×
Alabama482,7761.05×
South Carolina475,8490.96×
Colorado464,8520.89×
Minnesota448,2720.95×
Oregon412,3441.09×
Wisconsin406,6630.82×
Oklahoma403,4631.1×
Kentucky379,3140.92×
Mississippi362,4511.33×
Connecticut316,3850.96×
Utah283,8580.96×
Nevada261,8270.82×
Arkansas251,5590.93×
Kansas237,5130.91×
Iowa221,3820.81×
Hawaii164,9721.16×
New Mexico160,1080.97×
Idaho153,9880.93×
West Virginia143,3760.93×
Nebraska134,5430.81×
Washington, District of Columbia101,8231.03×
New Hampshire101,4430.78×
Maine90,4610.77×
Rhode Island89,2760.85×
Delaware77,7290.85×
Montana75,9210.83×
Alaska69,9840.99×
North Dakota67,7521×
South Dakota58,8790.77×
Vermont45,1240.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vertebrate audience
BrandAffinityCategory
Collectable1.54×Kids & Family
Combat sport1.5×Sports
Bank account1.71×Business & Career
Tierra Cali2.42×Travel & Leisure
Nasal cavity2.08×Health
Temple Grandin1.79×Literature
Ken Griffey Jr.1.52×Sports
Ellen Burstyn1.52×Movies & TV
E-box1.92×Health
Fernando Valenzuela1.68×Sports
E-box1.74×Health
Lion of Judah1.82×
New York Harbor1.59×Travel & Leisure
JC Whitney1.94×Shopping
Bulacan1.97×Travel & Leisure
Boogie-woogie (dance)1.93×Music & Radio
Two-Lane Blacktop2.29×Movies & TV
John Key2.5×Politics & Society
iPEC Coaching2×Business & Career
Otto Graham2.01×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vertebrate audience
TraitClusterScore
Pet OwnershipJOY1.68
ExtroversionTHRILL1.43
MindfulnessBALANCE1.33
Risk AppetiteTHRILL1.3
LGBTQ+ IdentityOPEN1.25
Luxury OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Vertebrate
CountryShare
United States25.4%
Japan7.0%
Brazil6.0%

See Vertebrate audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Vertebrate have in United States?

Vertebrate has an estimated audience of 32,970,567 people in United States, concentrated in California and Florida.

What is the gender split and age of Vertebrate fans?

65.4% of Vertebrate fans are female, 34.6% are male, with an average age of 34.3 years.

Which brands do Vertebrate fans like most?

Vertebrate fans show strongest brand affinity for Collectable (1.54×), Combat sport (1.5×), and Bank account (1.71×) over the country average.

Where do Vertebrate fans live in United States?

Vertebrate fans in United States are most concentrated in California (reach 4,999,671), Florida (reach 3,417,851), and Texas (reach 2,916,706). These three regions account for the largest share of the active audience.

What other brands do Vertebrate fans also like?

Beyond Vertebrate itself, the audience over-indexes on Combat sport (1.5×), Bank account (1.71×), Tierra Cali (2.42×), and Nasal cavity (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vertebrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.