A data profile of the people who buy, follow and care about Vertebrate in France — modelled from more than twelve digital signal sources. Vertebrate has an estimated audience of 3,497,675 people in France.
Vertebrate has an estimated audience of 3,497,675 people in France. 64.3% are female, 35.7% are male, average age 35.9. Top brand affinities: Pet food, Pet store, Nail salon, Animal rights, Local food.
Top brand affinities include Pet food, Pet store, Nail salon, with strongest over-indexing on Pet food (2.27× the country average).
Demographically, the Vertebrate audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Vertebrate fan in France is more female, around 35.9 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
The key figures that characterise the Vertebrate profile in France.
64.3% are female, 35.7% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 35.9 |
| Estimated audience size | 3,497,675 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Vertebrate audience comes from France.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 7.0% |
| Brazil | 6.0% |
The strongest cross-interests of the Vertebrate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 2.49× | ||
| 02 | Pet store | Pets & Animals | 2.47× | ||
| 03 | Nail salon | Beauty & Wellness | 2.31× | ||
| 04 | Pet food | Pets & Animals | 2.27× | ||
| 05 | Artificial nails | Beauty & Wellness | 2.15× | ||
| 06 | Veterinary medicine | Business & Career | 1.80× | ||
| 07 | Manicure | Beauty & Wellness | 1.67× | ||
| 08 | Local food | Food & Beverages | 1.63× | ||
| 09 | Anne Hathaway | Movies & TV | 1.63× | ||
| 10 | Animal rights | Politics & Society | 1.62× | ||
| 11 | Etsy | Fashion & Accessoires | 1.61× | ||
| 12 | Outdoors | Travel & Leisure | 1.61× | ||
| 13 | Eye shadow | Beauty & Wellness | 1.61× | ||
| 14 | Life insurance | Business & Career | 1.60× | ||
| 15 | Millie Bobby Brown | Movies & TV | 1.58× | ||
| 16 | First-time buyer | Shopping | 1.56× | ||
| 17 | Hair conditioner | Beauty & Wellness | 1.55× | ||
| 18 | Eyelash extensions | Beauty & Wellness | 1.54× | ||
| 19 | Luxury real estate | Business & Career | 1.53× | ||
| 20 | Natural skin care | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.27× | |
| Community Orientation | OPEN | 1.48× | |
| Tradition | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Indulgence | JOY | 0.87× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Vertebrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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