A data profile of the people who buy, follow and care about Vertebrate in Brazil — modelled from more than twelve digital signal sources. Vertebrate has an estimated audience of 7,776,230 people in Brazil.
Vertebrate has an estimated audience of 7,776,230 people in Brazil. 70.1% are female, 29.9% are male, average age 34.6. Top brand affinities: Fragrances, Beauty salons, Entrepreneurship, Jazz music, Personal care.
Top brand affinities include Fragrances, Beauty salons, Entrepreneurship, with strongest over-indexing on Fragrances (1.95× the country average).
Demographically, the Vertebrate audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Individualism, Creativity.
The typical Vertebrate fan in Brazil is more female, around 34.6 years old, with strong Individualism tendencies and a notable affinity for Fragrances.
The key figures that characterise the Vertebrate profile in Brazil.
70.1% are female, 29.9% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 34.6 |
| Estimated audience size | 7,776,230 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Vertebrate audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 7.0% |
| Brazil | 6.0% |
The strongest cross-interests of the Vertebrate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jazz music | Music & Radio | 2.05× | ||
| 02 | Fragrances | Beauty & Wellness | 1.95× | ||
| 03 | Beauty salons | Beauty & Wellness | 1.95× | ||
| 04 | Action movies | Movies & TV | 1.95× | ||
| 05 | Basketball | Sports | 1.85× | ||
| 06 | Animated movies | Movies & TV | 1.85× | ||
| 07 | Heavy metal music | Music & Radio | 1.85× | ||
| 08 | Entrepreneurship | Business & Career | 1.74× | ||
| 09 | Personal care | Health | 1.74× | ||
| 10 | Furniture | Home & Garden | 1.74× | ||
| 11 | Tooth brushing | Health | 1.72× | ||
| 12 | Toothbrush | Beauty & Wellness | 1.72× | ||
| 13 | Boutiques | Fashion & Accessoires | 1.64× | ||
| 14 | TV reality shows | Movies & TV | 1.64× | ||
| 15 | Artificial nails | Beauty & Wellness | 1.63× | ||
| 16 | Veganism | Food & Beverages | 1.54× | ||
| 17 | Microsoft | Technology & Electronics | 1.54× | ||
| 18 | Tablet computers | Technology & Electronics | 1.54× | ||
| 19 | Gardening | Home & Garden | 1.54× | ||
| 20 | Baking | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.38× | |
| Creativity | OPEN | 1.33× | |
| Family Orientation | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Tradition | CONSERVATISM | 0.95× | |
| Early Adopter Mentality | POWER | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Vertebrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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