Las Vegas Review-Journal Audience in United States

Las Vegas Review-Journal has an estimated audience of 784,060 people in United States. 46.0% are female, 54.0% are male, average age 43.1. Top brand affinities: Indeed.com, Aaron Rodgers, Vegas Golden Knights, Capital One, Antonio Brown.

Top brand affinities include Indeed.com, Aaron Rodgers, Vegas Golden Knights, with strongest over-indexing on Indeed.com (5.76× the country average). Demographically, the Las Vegas Review-Journal audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Las Vegas Review-Journal fans

Demographic split for Las Vegas Review-Journal audience in United States
MetricValue
Female46.0%
Male54.0%
Average age43.1
Estimated audience size784,060

Audience persona

The typical Las Vegas Review-Journal fan in United States is balanced, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Indeed.com.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Las Vegas Review-Journal audience
BrandAffinityCategory
Indeed.com5.76×Business & Career
Aaron Rodgers8.9×Sports
Vegas Golden Knights33.45×Sports
Capital One5.37×Business & Career
Antonio Brown20×Sports
Google Maps5.05×Internet & Social Media
Enterprise Rent-A-Car5.89×Cars & Mobility
Dental tourism25.48×Health
Google News5.49×News
CarGurus5.31×Cars & Mobility
Calgary Flames20×Sports
Leicester City F.C.20×Sports
Gambling3.18×Games
ICloud6.61×Technology & Electronics
Florida Panthers9.05×Sports
Circle K4.64×Shopping
Kevin De Bruyne18.4×Sports
Ottawa Senators16.14×Sports
DeviantArt4.53×Internet & Social Media
Los Angeles Dodgers4.4×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Las Vegas Review-Journal audience
TraitClusterScore
Need for SecurityCONSERVATISM1.42
Early Adopter MentalityPOWER1.34
Urban LifestyleOPEN1.27
TravellingTHRILL1.27
IndulgenceJOY1.26
Luxury OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Las Vegas Review-Journal
CountryShare
United States93.3%
Canada2.2%
United Kingdom1.0%

See Las Vegas Review-Journal audiences in other countries

More Newspaper audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Las Vegas Review-Journal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.