Sunset Station Audience in United States

Sunset Station has an estimated audience of 463,157 people in United States. 61.4% are female, 38.6% are male, average age 43.0. Top regions: Nevada, California, Arizona. Top brand affinities: Vegas Golden Knights, FlixBus, TMZ, Disneyland, Los Angeles Dodgers.

The average Sunset Station fan in United States is 43.0 years old, more female, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Arizona. Top brand affinities include Vegas Golden Knights, FlixBus, TMZ, with strongest over-indexing on Vegas Golden Knights (26.92× the country average). Demographically, the Sunset Station audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Sunset Station fans

Demographic split for Sunset Station audience in United States
MetricValue
Female61.4%
Male38.6%
Average age43.0
Estimated audience size463,157

Audience persona

The typical Sunset Station fan in United States is more female, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Vegas Golden Knights.

Top regions in United States

Top regions ranked by reach for Sunset Station in United States
RegionReachAffinity
Nevada161,19935.99×
California53,8011.06×
Arizona17,0191.8×
Texas7,7870.2×
Utah5,6011.35×
New York4,4150.17×
Washington3,6430.39×
Illinois3,4320.22×
Colorado3,4150.47×
Florida3,3640.11×
Hawaii3,1811.6×
Oregon2,2350.42×
Ohio2,0550.14×
New Mexico1,8350.79×
Minnesota1,7970.27×
Michigan1,7960.15×
Idaho1,7470.75×
Georgia1,7440.12×
Pennsylvania1,7440.11×
North Carolina1,3920.1×
Indiana1,2250.14×
Wisconsin1,2080.17×
Virginia1,1860.11×
New Jersey1,1040.09×
Missouri1,0920.15×
South Carolina1,0680.15×
Massachusetts1,0560.12×
Tennessee1,0010.11×
Oklahoma8580.17×
Maryland7280.09×
Montana6130.48×
Iowa6080.16×
Kentucky5920.1×
Kansas5890.16×
Alabama4890.08×
Louisiana4780.08×
Arkansas4720.12×
Connecticut4250.09×
Alaska4150.42×
Nebraska3760.16×
Mississippi2960.08×
South Dakota2910.27×
North Dakota2830.3×
Wyoming2740.4×
Delaware1660.13×
New Hampshire1510.08×
Maine1240.07×
Washington, District of Columbia1230.09×
West Virginia1170.05×
Rhode Island1020.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunset Station audience
BrandAffinityCategory
Vegas Golden Knights26.92×Sports
FlixBus10.56×Cars & Mobility
TMZ1.76×Internet & Social Media
Disneyland1.89×Travel & Leisure
Los Angeles Dodgers2.71×Sports
Jean Paul Gaultier6.47×Fashion & Accessoires
Online food ordering2.4×Food & Beverages
Las Vegas Raiders2.7×Sports
Car rentals2.1×Cars & Mobility
Los Angeles Lakers1.69×Sports
Yelp3.13×Internet & Social Media
Fast casual restaurants1.84×Food & Beverages
Vehicle insurance1.62×Cars & Mobility
Steakhouse1.95×Food & Beverages
Permanent makeup2.18×Beauty & Wellness
Poker3.3×Games
NHL1.56×Sports
First class travel1.79×Travel & Leisure
Business class2.44×Travel & Leisure
Eyelash extensions1.75×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunset Station audience
TraitClusterScore
Quality AwarenessPREMIUM2.12
Luxury OrientationPREMIUM1.5
Urban LifestyleOPEN1.43
Price SensitivityPREMIUM1.32
Convenience OrientationPREMIUM1.29
Design AffinityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Sunset Station
CountryShare
United States99.3%
Germany0.6%
Italy0.1%

See Sunset Station audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Sunset Station have in United States?

Sunset Station has an estimated audience of 463,157 people in United States, concentrated in Nevada and California.

What is the gender split and age of Sunset Station fans?

61.4% of Sunset Station fans are female, 38.6% are male, with an average age of 43.0 years.

Which brands do Sunset Station fans like most?

Sunset Station fans show strongest brand affinity for Vegas Golden Knights (26.92×), FlixBus (10.56×), and TMZ (1.76×) over the country average.

Where do Sunset Station fans live in United States?

Sunset Station fans in United States are most concentrated in Nevada (reach 161,199), California (reach 53,801), and Arizona (reach 17,019). These three regions account for the largest share of the active audience.

What other brands do Sunset Station fans also like?

Beyond Sunset Station itself, the audience over-indexes on FlixBus (10.56×), TMZ (1.76×), Disneyland (1.89×), and Los Angeles Dodgers (2.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunset Station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.