Rascasse Audience Intelligence

Sunset Station Target Market in United States

A data profile of the people who buy, follow and care about Sunset Station in United States — modelled from more than twelve digital signal sources. Sunset Station has an estimated audience of 475,183 people in United States.

#96among Hotel in United States#3869among Brand in United States#3048in Travel & Leisure

The average Sunset Station fan in United States is 43.0 years old, more female, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Arizona.

Top brand affinities include Vegas Golden Knights, FlixBus, Cocktail, with strongest over-indexing on Vegas Golden Knights (42.73× the country average).

Demographically, the Sunset Station audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sunset Station fan in United States is more female, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Vegas Golden Knights.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunset Station profile in United States.

Audience size
475K
in United States
Gender
61.4%♀
38.6% male
Age
43.0
average years
Country rank
#37759
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sunset Station

61.4% are female, 38.6% are male, average age 43.0.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Sunset Station audience in United States
MetricValue
Female61.4%
Male38.6%
Average age43.0
Estimated audience size475,183
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Sunset Station audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3923%
40-4929%
50+23%
Fig. 04

Worldwide distribution

99.3%

of the worldwide Sunset Station audience comes from United States.

Worldwide audience distribution share by country for Sunset Station
CountryShare
United States99.3%
Germany0.6%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunset Station audience in United States is strongest.

Fig. 05

Top regions by affinity

Sunset Station customers by region in United States
#RegionReachAffinity×
01Nevada~200K39.70×
02Arizona~10K1.45×
03Hawaii~3K1.37×
04Utah~4K1.08×
05California~40K0.82×
06Vermont<1K0.77×
07West Virginia~2K0.74×
08New Mexico~2K0.69×
09Rhode Island~1K0.68×
10Idaho~2K0.67×
11Maine~1K0.67×
12Alaska<1K0.65×
13New Hampshire~1K0.63×
14Mississippi~2K0.62×
15North Dakota<1K0.62×
16Washington, District of Columbia<1K0.61×
17South Dakota<1K0.61×
18Montana<1K0.59×
19Delaware<1K0.59×
20Arkansas~2K0.50×
21Nebraska~1K0.47×
22Alabama~3K0.44×
23Louisiana~3K0.44×
24Kentucky~2K0.43×
25Colorado~3K0.41×
26Oregon~2K0.41×
27Connecticut~2K0.41×
28Iowa~2K0.41×
29Kansas~1K0.40×
30Oklahoma~2K0.37×
31Washington~3K0.35×
32South Carolina~2K0.34×
33Maryland~3K0.32×
34Minnesota~2K0.31×
35Indiana~2K0.30×
36Missouri~2K0.30×
37Tennessee~3K0.29×
38Wisconsin~2K0.29×
39Massachusetts~2K0.26×
40North Carolina~3K0.24×
41New Jersey~3K0.24×
42Illinois~3K0.23×
43Michigan~3K0.23×
44Pennsylvania~3K0.22×
45Georgia~3K0.22×
46Ohio~3K0.22×
47Virginia~3K0.22×
48Texas~7K0.18×
49New York~5K0.18×
50Florida~5K0.15×
Fig. 06

Affinity by region

Affinity by region — Sunset Station, United States
0.15×1.00×39.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunset Station audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunset Station audience
#·InterestCategoryAffinity×
01Vegas Golden KnightsSports42.73×
02FlixBusCars & Mobility20.23×
03BarclaysBusiness & Career10.48×
04YelpInternet & Social Media6.61×
05SteakhouseFood & Beverages4.26×
06Solar energyHome & Garden3.11×
07CocktailFood & Beverages3.01×
08FedExBusiness & Career2.97×
09T-MobileTechnology & Electronics2.29×
10WineFood & Beverages2.22×
11CouponsShopping2.08×
12Beauty salonsBeauty & Wellness2.08×
13Alcoholic beveragesFood & Beverages1.90×
14PinterestInternet & Social Media1.86×
15RecipesFood & Beverages1.85×
16WalmartShopping1.83×
17CookingFood & Beverages1.76×
18Home improvementHome & Garden1.76×
19XInternet & Social Media1.69×
20Donald TrumpPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunset Station audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunset Station audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.72×
IndulgenceJOY2.33×
Quality AwarenessPREMIUM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunset Station audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
Early Adopter MentalityPOWER0.78×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sunset Station's target market in United States?

Sunset Station's target market in United States covers an estimated 475,183 people, concentrated in Nevada and California.

02

What is the gender split and age of Sunset Station customers?

61.4% of the Sunset Station audience are female, 38.6% are male, with an average age of 43.0 years.

03

Which brands do Sunset Station fans like most?

Sunset Station fans show strongest brand affinity for Vegas Golden Knights (42.73×), FlixBus (20.23×), and Cocktail (3.01×) over the country average.

04

Where do Sunset Station fans live in United States?

Sunset Station fans in United States are most concentrated in Nevada (reach ~200K), California (reach ~40K), and Arizona (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Sunset Station fans also like?

Beyond Sunset Station itself, the audience over-indexes on FlixBus (20.23×), Cocktail (3.01×), Cooking (1.76×), and Yelp (6.61×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sunset Station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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