Rascasse Audience Intelligence

NV Energy Target Market in United States

A data profile of the people who buy, follow and care about NV Energy in United States — modelled from more than twelve digital signal sources. NV Energy has an estimated audience of 1,529,538 people in United States.

#10among Consulting in United States#1819among Brand in United States#927in Home & Garden

The average NV Energy fan in United States is 42.8 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Vegas Golden Knights, Solar energy, Photovoltaic system, with strongest over-indexing on Vegas Golden Knights (41.92× the country average).

Demographically, the NV Energy audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NV Energy fan in United States is balanced, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Vegas Golden Knights.

Category: Home & Garden · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NV Energy profile in United States.

Audience size
1.5M
in United States
Gender
47.4%♀
52.6% male
Age
42.8
average years
Country rank
#17499
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of NV Energy

47.4% are female, 52.6% are male, average age 42.8.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for NV Energy audience in United States
MetricValue
Female47.4%
Male52.6%
Average age42.8
Estimated audience size1,529,538
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the NV Energy audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4923%
50+29%
Fig. 04

Worldwide distribution

99.8%

of the worldwide NV Energy audience comes from United States.

Worldwide audience distribution share by country for NV Energy
CountryShare
United States99.8%
Germany0.1%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NV Energy audience in United States is strongest.

Fig. 05

Top regions by affinity

NV Energy customers by region in United States
#RegionReachAffinity×
01Nevada~700K48.49×
02Vermont~2K0.79×
03Delaware~3K0.72×
04West Virginia~4K0.64×
05Rhode Island~3K0.62×
06South Dakota~2K0.61×
07Maine~3K0.57×
08North Dakota~2K0.56×
09New Hampshire~3K0.55×
10Mississippi~6K0.50×
11Alaska~1K0.45×
12Arkansas~5K0.41×
13Kentucky~8K0.40×
14Nebraska~3K0.39×
15Alabama~8K0.36×
16Connecticut~5K0.36×
17Montana~1K0.35×
18Louisiana~6K0.32×
19Oklahoma~5K0.31×
20Kansas~4K0.31×
21South Carolina~7K0.30×
22Iowa~4K0.29×
23New Mexico~2K0.27×
24Hawaii~2K0.27×
25Washington, District of Columbia~1K0.27×
26Idaho~2K0.26×
27California~40K0.25×
28Maryland~6K0.25×
29Wisconsin~6K0.25×
30Indiana~7K0.24×
31Missouri~5K0.22×
32Utah~3K0.22×
33Minnesota~5K0.21×
34Tennessee~6K0.20×
35Massachusetts~6K0.20×
36Arizona~6K0.19×
37Michigan~7K0.18×
38New Jersey~7K0.18×
39Oregon~3K0.17×
40Pennsylvania~8K0.16×
41Ohio~7K0.15×
42North Carolina~7K0.15×
43Georgia~6K0.14×
44Virginia~5K0.14×
45Colorado~3K0.14×
46Washington~4K0.13×
47Illinois~5K0.10×
48Florida~8K0.08×
49New York~7K0.08×
50Texas~8K0.06×
Fig. 06

Affinity by region

Affinity by region — NV Energy, United States
0.06×1.00×48.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NV Energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NV Energy audience
#·InterestCategoryAffinity×
01Vegas Golden KnightsSports41.92×
02Photovoltaic systemHome & Garden17.18×
03FlixBusCars & Mobility16.18×
04BarclaysBusiness & Career14.27×
05Solar energyHome & Garden8.33×
06Renewable energyBusiness & Career7.81×
07YelpInternet & Social Media7.41×
08Solar powerHome & Garden5.71×
09Mortgage loansBusiness & Career2.94×
10T-MobileTechnology & Electronics2.72×
11EnergyHome & Garden2.68×
12InsuranceBusiness & Career2.65×
13Donald TrumpPolitics & Society2.34×
14Home improvementHome & Garden2.28×
15WalmartShopping2.23×
16SmartphonesTechnology & Electronics2.22×
17Alcoholic beveragesFood & Beverages2.18×
18XInternet & Social Media2.15×
19RecipesFood & Beverages2.13×
20CookingFood & Beverages2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NV Energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NV Energy audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.65×
Family OrientationCONSERVATISM2.57×
TraditionCONSERVATISM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NV Energy audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Design AffinityPREMIUM0.66×
Risk AppetiteTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is NV Energy's target market in United States?

NV Energy's target market in United States covers an estimated 1,529,538 people, concentrated in Nevada and California.

02

What is the gender split and age of NV Energy customers?

47.4% of the NV Energy audience are female, 52.6% are male, with an average age of 42.8 years.

03

Which brands do NV Energy fans like most?

NV Energy fans show strongest brand affinity for Vegas Golden Knights (41.92×), Solar energy (8.33×), and Photovoltaic system (17.18×) over the country average.

04

Where do NV Energy fans live in United States?

NV Energy fans in United States are most concentrated in Nevada (reach ~700K), California (reach ~40K), and Texas (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do NV Energy fans also like?

Beyond NV Energy itself, the audience over-indexes on Solar energy (8.33×), Photovoltaic system (17.18×), Renewable energy (7.81×), and Donald Trump (2.34×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See NV Energy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NV Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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