Leon Draisaitl Audience in United States

Leon Draisaitl logo

Leon Draisaitl has an estimated audience of 536,540 people in United States. 35.9% are female, 64.1% are male, average age 36.8. Top regions: New York, California, Florida. Top brand affinities: Minnesota, Alaska, Rajasthan, Sinaloa, Nebraska.

The average Leon Draisaitl fan in United States is 36.8 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Minnesota, Alaska, Rajasthan, with strongest over-indexing on Minnesota (83.5× the country average). Demographically, the Leon Draisaitl audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Ice hockey

Demographics of Leon Draisaitl fans

Demographic split for Leon Draisaitl audience in United States
MetricValue
Female35.9%
Male64.1%
Average age36.8
Estimated audience size536,540

Audience persona

The typical Leon Draisaitl fan in United States is more male, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Leon Draisaitl in United States
RegionReachAffinity
New York46,3961.55×
California42,7910.73×
Florida36,5751.01×
Massachusetts28,5762.7×
Pennsylvania27,2171.51×
Michigan24,5571.75×
Texas24,4180.53×
Illinois23,8771.34×
New Jersey19,4051.42×
North Carolina14,3330.89×
Minnesota13,8591.8×
Ohio13,8430.84×
Colorado12,5621.49×
Virginia10,4580.8×
Missouri10,3731.2×
Washington10,0540.93×
Arizona9,1500.84×
Connecticut7,8471.46×
Maryland7,8140.85×
Georgia7,6670.46×
Wisconsin7,6220.94×
Tennessee7,5100.7×
Indiana6,4730.66×
Nevada6,4121.24×
New Hampshire4,8382.29×
South Carolina4,7320.59×
Oregon3,9410.64×
Utah3,7890.79×
Kentucky3,5500.53×
Louisiana3,3660.49×
Iowa3,2370.73×
Maine3,1061.62×
Rhode Island2,6971.58×
Alabama2,6150.35×
Kansas2,2810.54×
Montana2,1491.44×
Oklahoma2,1220.36×
North Dakota2,0231.84×
Washington, District of Columbia1,9121.19×
Idaho1,8390.68×
Nebraska1,6670.62×
Arkansas1,5590.35×
Hawaii1,4670.64×
Vermont1,4101.5×
Mississippi1,2520.28×
Alaska1,2321.07×
Delaware1,2210.82×
West Virginia1,1470.46×
New Mexico1,0520.39×
South Dakota8660.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leon Draisaitl audience
BrandAffinityCategory
Minnesota83.5×Travel & Leisure
Alaska5.95×Travel & Leisure
Rajasthan45.13×Travel & Leisure
Sinaloa9.05×Travel & Leisure
Nebraska5.96×Travel & Leisure
Pro-Ject8×Music & Radio
Justice4.58×Politics & Society
Google Analytics7.56×Internet & Social Media
Elsword21.83×Games
Sailor5.23×Travel & Leisure
Kerala7.01×Travel & Leisure
Nationality2.08×Politics & Society
Product design1.86×Business & Career
Bank account2.19×Business & Career
Golden Gate23.82×Games
JDSU2.14×Business & Career
Home staging3.25×Home & Garden
John Key14.28×Politics & Society
Google Wallet3.98×Technology & Electronics
Staycation1.81×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leon Draisaitl audience
TraitClusterScore
Early Adopter MentalityPOWER1.41
Risk AppetiteTHRILL1.23
Sports ActivityPOWER1.21
PatriotismCONSERVATISM1.17
DIY MentalityTHRILL1.16
TraditionCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Leon Draisaitl
CountryShare
Canada37.0%
Germany33.0%
United States19.2%

See Leon Draisaitl audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Leon Draisaitl have in United States?

Leon Draisaitl has an estimated audience of 536,540 people in United States, concentrated in New York and California.

What is the gender split and age of Leon Draisaitl fans?

35.9% of Leon Draisaitl fans are female, 64.1% are male, with an average age of 36.8 years.

Which brands do Leon Draisaitl fans like most?

Leon Draisaitl fans show strongest brand affinity for Minnesota (83.5×), Alaska (5.95×), and Rajasthan (45.13×) over the country average.

Where do Leon Draisaitl fans live in United States?

Leon Draisaitl fans in United States are most concentrated in New York (reach 46,396), California (reach 42,791), and Florida (reach 36,575). These three regions account for the largest share of the active audience.

What other brands do Leon Draisaitl fans also like?

Beyond Leon Draisaitl itself, the audience over-indexes on Alaska (5.95×), Rajasthan (45.13×), Sinaloa (9.05×), and Nebraska (5.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leon Draisaitl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.