Sustainable Development Goals Audience in United States

Sustainable Development Goals has an estimated audience of 982,820 people in United States. 63.0% are female, 37.0% are male, average age 33.9. Top regions: California, New York, Florida. Top brand affinities: Ethical consumerism, Google Maps, Capital One, Indeed.com, CC cream.

The average Sustainable Development Goals fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Ethical consumerism, Google Maps, Capital One, with strongest over-indexing on Ethical consumerism (28.8× the country average). Demographically, the Sustainable Development Goals audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Sustainable Development Goals fans

Demographic split for Sustainable Development Goals audience in United States
MetricValue
Female63.0%
Male37.0%
Average age33.9
Estimated audience size982,820

Audience persona

The typical Sustainable Development Goals fan in United States is more female, around 33.9 years old, with strong Sustainability tendencies and a notable affinity for Ethical consumerism.

Top regions in United States

Top regions ranked by reach for Sustainable Development Goals in United States
RegionReachAffinity
California102,1830.95×
New York76,8411.4×
Florida60,4700.91×
Texas57,0010.67×
Pennsylvania38,3751.16×
North Carolina32,8081.11×
Massachusetts32,1081.66×
Virginia29,9541.25×
Georgia29,1070.96×
Illinois28,0190.86×
New Jersey25,8991.04×
Maryland23,5461.39×
Washington23,0671.17×
Ohio22,6300.75×
Michigan19,3960.75×
Indiana18,4911.03×
Colorado15,8341.02×
Arizona15,8100.79×
Washington, District of Columbia15,5355.26×
Wisconsin14,5000.98×
Missouri13,4780.85×
South Carolina12,6070.85×
Minnesota11,2420.8×
Oregon10,7800.96×
Tennessee10,6720.54×
Connecticut10,3121.05×
Alabama8,5790.62×
Louisiana7,0840.56×
Kentucky7,0320.57×
Iowa6,9450.86×
Utah6,7180.76×
Oklahoma5,5080.5×
Rhode Island5,3451.71×
Hawaii5,2401.24×
Vermont4,8702.82×
Nevada4,8660.51×
New Hampshire4,8361.25×
Kansas4,8340.62×
Arkansas4,7950.59×
Nebraska4,4510.9×
Maine3,4860.99×
West Virginia3,3240.73×
New Mexico3,1220.63×
Mississippi2,8270.35×
Idaho2,5470.52×
Montana2,2150.81×
Delaware2,0160.74×
North Dakota1,8920.94×
South Dakota1,2750.56×
Alaska1,1290.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sustainable Development Goals audience
BrandAffinityCategory
Ethical consumerism28.8×Shopping
Google Maps7.34×Internet & Social Media
Capital One6.66×Business & Career
Indeed.com6.62×Business & Career
CC cream15.54×Beauty & Wellness
CarGurus6.23×Cars & Mobility
Enterprise Rent-A-Car6.47×Cars & Mobility
Google News6.04×News
Circle K6.75×Shopping
Beetlejuice4.56×Movies & TV
Houston Astros7.57×Sports
AccuWeather5.58×Home & Garden
DeviantArt6.13×Internet & Social Media
Aaron Rodgers5.13×Sports
Khan Academy6.57×Business & Career
Autism Awareness6.85×Health
Los Angeles Dodgers5.15×Sports
Apple Store5.67×Shopping
Millie Bobby Brown4.9×Movies & TV
ICloud6.65×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sustainable Development Goals audience
TraitClusterScore
SustainabilityBALANCE2.47
MindfulnessBALANCE1.89
Luxury OrientationPREMIUM1.71
Design AffinityPREMIUM1.64
Urban LifestyleOPEN1.56
Healthy LifestyleBALANCE1.51

Worldwide distribution

Worldwide audience distribution share by country for Sustainable Development Goals
CountryShare
Germany9.1%
United States9.1%
Brazil9.1%

See Sustainable Development Goals audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Sustainable Development Goals have in United States?

Sustainable Development Goals has an estimated audience of 982,820 people in United States, concentrated in California and New York.

What is the gender split and age of Sustainable Development Goals fans?

63.0% of Sustainable Development Goals fans are female, 37.0% are male, with an average age of 33.9 years.

Which brands do Sustainable Development Goals fans like most?

Sustainable Development Goals fans show strongest brand affinity for Ethical consumerism (28.8×), Google Maps (7.34×), and Capital One (6.66×) over the country average.

Where do Sustainable Development Goals fans live in United States?

Sustainable Development Goals fans in United States are most concentrated in California (reach 102,183), New York (reach 76,841), and Florida (reach 60,470). These three regions account for the largest share of the active audience.

What other brands do Sustainable Development Goals fans also like?

Beyond Sustainable Development Goals itself, the audience over-indexes on Google Maps (7.34×), Capital One (6.66×), Indeed.com (6.62×), and CC cream (15.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable Development Goals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.