Rascasse Audience Intelligence

Sustainable Development Goals Audience in United States

A data profile of the people who buy, follow and care about Sustainable Development Goals in United States — modelled from more than twelve digital signal sources. Sustainable Development Goals has an estimated audience of 982,820 people in United States.

#8727among Topic in United States#1417in Politics & Society

The average Sustainable Development Goals fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Ethical consumerism, Nintendo, Plastic recycling, with strongest over-indexing on Ethical consumerism (12.23× the country average).

Demographically, the Sustainable Development Goals audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Career Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sustainable Development Goals fan in United States is more female, around 33.9 years old, with strong Career Orientation tendencies and a notable affinity for Ethical consumerism.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable Development Goals profile in United States.

Audience size
983K
in United States
Gender
63.0%♀
37.0% male
Age
33.9
average years
Country rank
#23951
Topic in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable Development Goals fans

63.0% are female, 37.0% are male, average age 33.9.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Sustainable Development Goals audience in United States
MetricValue
Female63.0%
Male37.0%
Average age33.9
Estimated audience size982,820
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Sustainable Development Goals audience in United States
Age bracketShare%
16-1933%
20-2923%
30-3917%
40-4914%
50+12%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Sustainable Development Goals audience comes from United States.

Worldwide audience distribution share by country for Sustainable Development Goals
CountryShare
Germany9.1%
United States9.1%
Brazil9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable Development Goals audience in United States is strongest.

Fig. 05

Top regions by affinity

Sustainable Development Goals fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K4.19×
02Vermont~4K2.40×
03Massachusetts~30K1.49×
04Rhode Island~5K1.44×
05Hawaii~6K1.31×
06Maryland~20K1.27×
07New Hampshire~5K1.26×
08New York~70K1.22×
09Virginia~30K1.22×
10North Carolina~30K1.15×
11Pennsylvania~40K1.14×
12Connecticut~10K1.14×
13Wisconsin~20K1.12×
14Washington~20K1.10×
15Colorado~20K1.06×
16New Jersey~30K1.02×
17Montana~3K1.00×
18Maine~3K0.98×
19North Dakota~2K0.97×
20Oregon~10K0.96×
21Nebraska~5K0.96×
22Georgia~30K0.95×
23Indiana~20K0.93×
24Illinois~30K0.92×
25South Carolina~10K0.91×
26Alaska~2K0.91×
27California~100K0.90×
28Minnesota~10K0.90×
29Missouri~10K0.89×
30Iowa~7K0.89×
31West Virginia~4K0.89×
32Delaware~2K0.89×
33South Dakota~2K0.88×
34Florida~60K0.87×
35Utah~8K0.86×
36New Mexico~4K0.81×
37Kansas~6K0.80×
38Idaho~4K0.80×
39Arizona~20K0.78×
40Nevada~7K0.77×
41Arkansas~6K0.77×
42Ohio~20K0.76×
43Mississippi~6K0.76×
44Michigan~20K0.74×
45Kentucky~9K0.74×
46Alabama~10K0.73×
47Louisiana~9K0.73×
48Texas~60K0.72×
49Oklahoma~8K0.70×
50Tennessee~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Sustainable Development Goals, United States
0.66×1.00×4.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable Development Goals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable Development Goals audience
#·InterestCategoryAffinity×
01Plastic recyclingPolitics & Society14.18×
02Ethical consumerismShopping12.23×
03CC creamBeauty & Wellness10.20×
04Cole HaanFashion & Accessoires10.19×
05British AirwaysTravel & Leisure9.29×
06Bargain HuntersShopping9.04×
07NintendoGames6.47×
08Simple livingPolitics & Society6.40×
09PandoraFashion & Accessoires5.00×
10Renewable energyBusiness & Career4.47×
11Sustainable energyHome & Garden4.44×
12New York PostNews3.49×
13InnovationBusiness & Career3.27×
14Organic farmingFood & Beverages2.75×
15FedExBusiness & Career2.71×
16WalgreensShopping2.14×
17Mortgage loansBusiness & Career2.04×
18Trader Joe'sShopping1.84×
19TikTokInternet & Social Media1.61×
20Luxury goodsFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable Development Goals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable Development Goals audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.56×
SustainabilityBALANCE2.19×
MindfulnessBALANCE1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable Development Goals audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
TraditionCONSERVATISM0.88×
IndividualismJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainable Development Goals have in United States?

Sustainable Development Goals has an estimated audience of 982,820 people in United States, concentrated in California and New York.

02

What is the gender split and age of Sustainable Development Goals fans?

63.0% of Sustainable Development Goals fans are female, 37.0% are male, with an average age of 33.9 years.

03

Which brands do Sustainable Development Goals fans like most?

Sustainable Development Goals fans show strongest brand affinity for Ethical consumerism (12.23×), Nintendo (6.47×), and Plastic recycling (14.18×) over the country average.

04

Where do Sustainable Development Goals fans live in United States?

Sustainable Development Goals fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable Development Goals fans also like?

Beyond Sustainable Development Goals itself, the audience over-indexes on Nintendo (6.47×), Plastic recycling (14.18×), CC cream (10.2×), and Simple living (6.4×) compared to the United States average.

Appendix

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See Sustainable Development Goals audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable Development Goals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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