Sustainable Development Goals Audience in United States

Sustainable Development Goals logo

Sustainable Development Goals has an estimated audience of 982,820 people in United States. 63.0% are female, 37.0% are male, average age 33.9. Top regions: California, New York, Florida. Top brand affinities: Natural rubber, Lulu 黃路梓茵, Urban Outfitters, Vocal harmony, Fairy godmother.

The average Sustainable Development Goals fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Natural rubber, Lulu 黃路梓茵, Urban Outfitters, with strongest over-indexing on Natural rubber (5.04× the country average). Demographically, the Sustainable Development Goals audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Sustainable Development Goals fans

Demographic split for Sustainable Development Goals audience in United States
MetricValue
Female63.0%
Male37.0%
Average age33.9
Estimated audience size982,820

Audience persona

The typical Sustainable Development Goals fan in United States is more female, around 33.9 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Sustainable Development Goals in United States
RegionReachAffinity
California102,1830.95×
New York76,8411.4×
Florida60,4700.91×
Texas57,0010.67×
Pennsylvania38,3751.16×
North Carolina32,8081.11×
Massachusetts32,1081.66×
Virginia29,9541.25×
Georgia29,1070.96×
Illinois28,0190.86×
New Jersey25,8991.04×
Maryland23,5461.39×
Washington23,0671.17×
Ohio22,6300.75×
Michigan19,3960.75×
Indiana18,4911.03×
Colorado15,8341.02×
Arizona15,8100.79×
Washington, District of Columbia15,5355.26×
Wisconsin14,5000.98×
Missouri13,4780.85×
South Carolina12,6070.85×
Minnesota11,2420.8×
Oregon10,7800.96×
Tennessee10,6720.54×
Connecticut10,3121.05×
Alabama8,5790.62×
Louisiana7,0840.56×
Kentucky7,0320.57×
Iowa6,9450.86×
Utah6,7180.76×
Oklahoma5,5080.5×
Rhode Island5,3451.71×
Hawaii5,2401.24×
Vermont4,8702.82×
Nevada4,8660.51×
New Hampshire4,8361.25×
Kansas4,8340.62×
Arkansas4,7950.59×
Nebraska4,4510.9×
Maine3,4860.99×
West Virginia3,3240.73×
New Mexico3,1220.63×
Mississippi2,8270.35×
Idaho2,5470.52×
Montana2,2150.81×
Delaware2,0160.74×
North Dakota1,8920.94×
South Dakota1,2750.56×
Alaska1,1290.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sustainable Development Goals audience
BrandAffinityCategory
Natural rubber5.04×Cars & Mobility
Lulu 黃路梓茵3.79×Movies & TV
Urban Outfitters2.19×Shopping
Vocal harmony4.83×Music & Radio
Fairy godmother7.72×Literature
Historic site4.23×Arts & Culture
Governor of Michigan7.13×Politics & Society
Goop5.03×Internet & Social Media
Grinch3.66×Movies & TV
Israel1.77×Travel & Leisure
California University of Pennsylvania15.54×Business & Career
Cullinan Diamond12.31×
Mothercare2.32×Kids & Family
Google Home4.59×Technology & Electronics
Schweinshaxe20×Food & Beverages
Wok4.39×Food & Beverages
Hipster6.44×Politics & Society
Hibachi5.23×Food & Beverages
Nuts (film)3.87×Movies & TV
Mathcore5.27×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sustainable Development Goals audience
TraitClusterScore
SustainabilityBALANCE2.47
MindfulnessBALANCE1.89
Luxury OrientationPREMIUM1.71
Design AffinityPREMIUM1.64
Urban LifestyleOPEN1.56
Healthy LifestyleBALANCE1.51

Worldwide distribution

Worldwide audience distribution share by country for Sustainable Development Goals
CountryShare
Germany9.1%
United States9.1%
Brazil9.1%

See Sustainable Development Goals audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Sustainable Development Goals have in United States?

Sustainable Development Goals has an estimated audience of 982,820 people in United States, concentrated in California and New York.

What is the gender split and age of Sustainable Development Goals fans?

63.0% of Sustainable Development Goals fans are female, 37.0% are male, with an average age of 33.9 years.

Which brands do Sustainable Development Goals fans like most?

Sustainable Development Goals fans show strongest brand affinity for Natural rubber (5.04×), Lulu 黃路梓茵 (3.79×), and Urban Outfitters (2.19×) over the country average.

Where do Sustainable Development Goals fans live in United States?

Sustainable Development Goals fans in United States are most concentrated in California (reach 102,183), New York (reach 76,841), and Florida (reach 60,470). These three regions account for the largest share of the active audience.

What other brands do Sustainable Development Goals fans also like?

Beyond Sustainable Development Goals itself, the audience over-indexes on Lulu 黃路梓茵 (3.79×), Urban Outfitters (2.19×), Vocal harmony (4.83×), and Fairy godmother (7.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable Development Goals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.