Avacon Audience in Germany
Avacon has an estimated audience of 228,842 people in Germany. 49.6% are female, 50.4% are male, average age 41.4. Top regions: Niedersachsen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities: E.ON, Western Union, Vattenfall, Borussia Dortmund, Satire.
The average Avacon fan in Germany is 41.4 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities include E.ON, Western Union, Vattenfall, with strongest over-indexing on E.ON (12.53× the country average). Demographically, the Avacon audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of Avacon fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 41.4 |
| Estimated audience size | 228,842 |
Audience persona
The typical Avacon fan in Germany is balanced, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for E.ON.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 128,656 | 5.79× |
| Sachsen-Anhalt | 30,497 | 5.14× |
| Nordrhein-Westfalen | 12,207 | 0.24× |
| Hessen | 6,877 | 0.39× |
| Bayern | 6,338 | 0.17× |
| Hamburg | 5,103 | 0.99× |
| Berlin | 4,491 | 0.44× |
| Baden-Württemberg | 3,732 | 0.12× |
| Sachsen | 3,525 | 0.31× |
| Schleswig-Holstein | 3,273 | 0.4× |
| Brandenburg | 3,257 | 0.46× |
| Bremen | 1,778 | 0.91× |
| Rheinland-Pfalz | 1,102 | 0.1× |
| Thüringen | 1,067 | 0.18× |
| Mecklenburg-Vorpommern | 969 | 0.22× |
| Saarland | 370 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| E.ON | 12.53× | Home & Garden |
| Western Union | 6.76× | Business & Career |
| Vattenfall | 7.92× | Home & Garden |
| Borussia Dortmund | 1.71× | Sports |
| Satire | 4.95× | Literature |
| German television comedy | 5.26× | Movies & TV |
| FC Bayern Munich | 1.72× | Sports |
| RTL Television | 2.9× | Movies & TV |
| Transfermarkt | 2.44× | Sports |
| 2. Bundesliga | 2.14× | Sports |
| Tagesschau | 1.56× | Movies & TV |
| Eintracht Frankfurt | 2× | Sports |
| Allgäu | 4.5× | Travel & Leisure |
| Casino | 4.03× | Games |
| Headphones | 3.8× | Technology & Electronics |
| VfB Stuttgart | 1.93× | Sports |
| Netto Marken-Discount | 1.53× | Shopping |
| Hygiene | 2.16× | Beauty & Wellness |
| Fachhochschule | 4.73× | Business & Career |
| F.C. Hansa Rostock | 2.81× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.18 |
| Sustainability | BALANCE | 1.15 |
| Patriotism | CONSERVATISM | 1.12 |
| Pet Ownership | JOY | 1.08 |
| Sports Activity | POWER | 1.06 |
| Need for Security | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.9% |
| Brazil | 3.5% |
| Spain | 1.0% |
See Avacon audiences in other countries
More Energy audiences in Germany
- E.ON (3,557,029)
- Vattenfall (3,370,571)
- Octopus Energy (1,475,739)
- EnBW (1,446,110)
- Eprimo (929,798)
Frequently asked questions
How many fans does Avacon have in Germany?
Avacon has an estimated audience of 228,842 people in Germany, concentrated in Niedersachsen and Sachsen-Anhalt.
What is the gender split and age of Avacon fans?
49.6% of Avacon fans are female, 50.4% are male, with an average age of 41.4 years.
Which brands do Avacon fans like most?
Avacon fans show strongest brand affinity for E.ON (12.53×), Western Union (6.76×), and Vattenfall (7.92×) over the country average.
Where do Avacon fans live in Germany?
Avacon fans in Germany are most concentrated in Niedersachsen (reach 128,656), Sachsen-Anhalt (reach 30,497), and Nordrhein-Westfalen (reach 12,207). These three regions account for the largest share of the active audience.
What other brands do Avacon fans also like?
Beyond Avacon itself, the audience over-indexes on Western Union (6.76×), Vattenfall (7.92×), Borussia Dortmund (1.71×), and Satire (4.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Avacon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.