Avacon Audience in Germany
Avacon has an estimated audience of 228,842 people in Germany. 49.6% are female, 50.4% are male, average age 41.4. Top regions: Niedersachsen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities: Schweinshaxe, Progressive rock, Oral, Kazakhstan, Birthday Gifts, Esra Erol.
The average Avacon fan in Germany is 41.4 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities include Schweinshaxe, Progressive rock, Oral, Kazakhstan, with strongest over-indexing on Schweinshaxe (12.53× the country average). Demographically, the Avacon audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of Avacon fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 41.4 |
| Estimated audience size | 228,842 |
Audience persona
The typical Avacon fan in Germany is balanced, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Schweinshaxe.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 128,656 | 5.79× |
| Sachsen-Anhalt | 30,497 | 5.14× |
| Nordrhein-Westfalen | 12,207 | 0.24× |
| Hessen | 6,877 | 0.39× |
| Bayern | 6,338 | 0.17× |
| Hamburg | 5,103 | 0.99× |
| Berlin | 4,491 | 0.44× |
| Baden-Württemberg | 3,732 | 0.12× |
| Sachsen | 3,525 | 0.31× |
| Schleswig-Holstein | 3,273 | 0.4× |
| Brandenburg | 3,257 | 0.46× |
| Bremen | 1,778 | 0.91× |
| Rheinland-Pfalz | 1,102 | 0.1× |
| Thüringen | 1,067 | 0.18× |
| Mecklenburg-Vorpommern | 969 | 0.22× |
| Saarland | 370 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Schweinshaxe | 12.53× | Food & Beverages |
| Progressive rock | 2.43× | Music & Radio |
| Oral, Kazakhstan | 7.87× | Travel & Leisure |
| Birthday Gifts | 1.51× | Kids & Family |
| Esra Erol | 4.49× | Movies & TV |
| Video izle | 2.1× | |
| Home Delivery | 1.58× | Food & Beverages |
| Noodle (Gorillaz) | 1.77× | Music & Radio |
| Chalkidiki | 2.28× | Travel & Leisure |
| Emperor Entertainment Group | 2× | Business & Career |
| Preacher (comics) | 3.41× | Literature |
| Carrie (novel) | 2.84× | Literature |
| Corfu (regional unit) | 1.57× | Travel & Leisure |
| Alaska | 1.62× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.14× | Music & Radio |
| Hawesko | 1.59× | Food & Beverages |
| Zagreb | 1.62× | Travel & Leisure |
| Volvo V60 | 1.92× | Cars & Mobility |
| Molly Hatchet | 5× | Music & Radio |
| Theocracy | 3.97× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.18 |
| Sustainability | BALANCE | 1.15 |
| Patriotism | CONSERVATISM | 1.12 |
| Pet Ownership | JOY | 1.08 |
| Sports Activity | POWER | 1.06 |
| Need for Security | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.9% |
| Brazil | 3.5% |
| Spain | 1.0% |
See Avacon audiences in other countries
More Energy audiences in Germany
- E.ON (3,557,029)
- Vattenfall (3,370,571)
- Octopus Energy (1,475,739)
- EnBW (1,446,110)
- Eprimo (929,798)
Frequently asked questions
How many fans does Avacon have in Germany?
Avacon has an estimated audience of 228,842 people in Germany, concentrated in Niedersachsen and Sachsen-Anhalt.
What is the gender split and age of Avacon fans?
49.6% of Avacon fans are female, 50.4% are male, with an average age of 41.4 years.
Which brands do Avacon fans like most?
Avacon fans show strongest brand affinity for Schweinshaxe (12.53×), Progressive rock (2.43×), and Oral, Kazakhstan (7.87×) over the country average.
Where do Avacon fans live in Germany?
Avacon fans in Germany are most concentrated in Niedersachsen (reach 128,656), Sachsen-Anhalt (reach 30,497), and Nordrhein-Westfalen (reach 12,207). These three regions account for the largest share of the active audience.
What other brands do Avacon fans also like?
Beyond Avacon itself, the audience over-indexes on Progressive rock (2.43×), Oral, Kazakhstan (7.87×), Birthday Gifts (1.51×), and Esra Erol (4.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Avacon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.