Melancholia Audience in Germany
Melancholia has an estimated audience of 232,798 people in Germany. 52.2% are female, 47.8% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Baiersbronn, Therme Erding, Este, Veneto, Unique Gifts.
The average Melancholia fan in Germany is 44.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Baiersbronn, Therme Erding, with strongest over-indexing on Progressive rock (3.39× the country average). Demographically, the Melancholia audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Melancholia fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 44.3 |
| Estimated audience size | 232,798 |
Audience persona
The typical Melancholia fan in Germany is balanced, around 44.3 years old, with strong Spirituality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,360 | 1.01× |
| Bayern | 56,537 | 0.96× |
| Baden-Württemberg | 47,403 | 0.95× |
| Niedersachsen | 35,415 | 1× |
| Hessen | 30,164 | 1.08× |
| Berlin | 22,438 | 1.37× |
| Sachsen | 19,680 | 1.1× |
| Rheinland-Pfalz | 18,673 | 1.02× |
| Schleswig-Holstein | 12,422 | 0.94× |
| Brandenburg | 11,023 | 0.97× |
| Hamburg | 9,624 | 1.16× |
| Thüringen | 8,757 | 0.94× |
| Sachsen-Anhalt | 8,068 | 0.85× |
| Mecklenburg-Vorpommern | 6,159 | 0.88× |
| Saarland | 4,078 | 0.91× |
| Bremen | 3,173 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.39× | Music & Radio |
| Baiersbronn | 13.7× | Travel & Leisure |
| Therme Erding | 7.22× | Travel & Leisure |
| Este, Veneto | 3.65× | Travel & Leisure |
| Unique Gifts | 1.85× | Shopping |
| Pillow | 1.9× | Home & Garden |
| Natural rubber | 2.43× | Cars & Mobility |
| Birthday Gifts | 1.69× | Kids & Family |
| VfL Wolfsburg | 1.55× | Sports |
| Christmas Gift | 1.51× | Kids & Family |
| Corona (band) | 1.93× | Music & Radio |
| Esra Erol | 4.34× | Movies & TV |
| Salman Khan | 4.6× | Movies & TV |
| Nationality | 2.13× | Politics & Society |
| Minestrone | 1.85× | Food & Beverages |
| Faculty of Medicine, Chulalongkorn University | 7.88× | Business & Career |
| Lycopene | 4.42× | Health |
| Medieval fantasy | 6.41× | Literature |
| Geothermal heating | 2.79× | Home & Garden |
| Captain Fantastic (film) | 4.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.93 |
| Mindfulness | BALANCE | 1.63 |
| Sports Activity | POWER | 1.61 |
| Tradition | CONSERVATISM | 1.59 |
| Early Adopter Mentality | POWER | 1.57 |
| Pet Ownership | JOY | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| Italy | 5.5% |
| United Kingdom | 4.9% |
See Melancholia audiences in other countries
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Frequently asked questions
How many fans does Melancholia have in Germany?
Melancholia has an estimated audience of 232,798 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Melancholia fans?
52.2% of Melancholia fans are female, 47.8% are male, with an average age of 44.3 years.
Which brands do Melancholia fans like most?
Melancholia fans show strongest brand affinity for Progressive rock (3.39×), Baiersbronn (13.7×), and Therme Erding (7.22×) over the country average.
Where do Melancholia fans live in Germany?
Melancholia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,360), Bayern (reach 56,537), and Baden-Württemberg (reach 47,403). These three regions account for the largest share of the active audience.
What other brands do Melancholia fans also like?
Beyond Melancholia itself, the audience over-indexes on Baiersbronn (13.7×), Therme Erding (7.22×), Este, Veneto (3.65×), and Unique Gifts (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Melancholia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.