Rascasse Audience Intelligence

Melancholia Audience in Germany

A data profile of the people who buy, follow and care about Melancholia in Germany — modelled from more than twelve digital signal sources. Melancholia has an estimated audience of 612,257 people in Germany.

#473among Movie / TV Show / Series in Germany#1440in Movies & TV

The average Melancholia fan in Germany is 44.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Green tea, Kate Winslet, The Man in the High Castle, with strongest over-indexing on Green tea (15.07× the country average).

Demographically, the Melancholia audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Melancholia fan in Germany is balanced, around 44.3 years old, with strong Spirituality tendencies and a notable affinity for Green tea.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Melancholia profile in Germany.

Audience size
612K
in Germany
Gender
52.2%♀
47.8% male
Age
44.3
average years
Country rank
#9933
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Melancholia viewers

52.2% are female, 47.8% are male, average age 44.3.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Melancholia audience in Germany
MetricValue
Female52.2%
Male47.8%
Average age44.3
Estimated audience size612,257
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Melancholia audience in Germany
Age bracketShare%
16-198%
20-2913%
30-3923%
40-4931%
50+25%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Melancholia audience comes from Germany.

Worldwide audience distribution share by country for Melancholia
CountryShare
United States20.6%
Brazil14.3%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Melancholia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Melancholia fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.15×
02Hamburg~9K1.11×
03Sachsen~20K1.08×
04Thüringen~10K1.07×
05Niedersachsen~40K1.03×
06Hessen~30K1.02×
07Brandenburg~10K1.00×
08Bremen~3K1.00×
09Nordrhein-Westfalen~80K0.99×
10Rheinland-Pfalz~20K0.98×
11Mecklenburg-Vorpommern~7K0.97×
12Schleswig-Holstein~10K0.96×
13Saarland~4K0.96×
14Bayern~60K0.95×
15Sachsen-Anhalt~9K0.95×
16Baden-Württemberg~50K0.93×
Fig. 06

Affinity by region

Affinity by region — Melancholia, Germany
0.93×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Melancholia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Melancholia audience
#·InterestCategoryAffinity×
01Blood vesselHealth21.58×
02The Man in the High CastleMovies & TV20.99×
03Daft PunkMusic & Radio15.33×
04Green teaFood & Beverages15.07×
05Kate WinsletMovies & TV10.70×
06NostalgiaHome & Garden6.67×
07Non-alcoholic beverageFood & Beverages6.53×
08Sandra BullockMovies & TV5.49×
09Al PacinoMovies & TV5.36×
10Nina ChubaMusic & Radio4.97×
11Jason MomoaMovies & TV4.60×
12Tom CruiseMovies & TV4.20×
13TrabzonsporSports3.92×
14RedditInternet & Social Media3.05×
15Online newspaperNews2.68×
16ReligionBusiness & Career2.56×
17TagesschauMovies & TV2.21×
18Müller (company)Food & Beverages2.03×
19RyanairTravel & Leisure1.95×
20Netto Marken-DiscountShopping1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Melancholia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Melancholia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.47×
TraditionCONSERVATISM2.06×
IndividualismJOY1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Melancholia audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
DIY MentalityTHRILL0.74×
Career OrientationPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Melancholia have in Germany?

Melancholia has an estimated audience of 612,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Melancholia viewers?

52.2% of Melancholia fans are female, 47.8% are male, with an average age of 44.3 years.

03

Which brands do Melancholia fans like most?

Melancholia fans show strongest brand affinity for Green tea (15.07×), Kate Winslet (10.7×), and The Man in the High Castle (20.99×) over the country average.

04

Where do Melancholia fans live in Germany?

Melancholia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Melancholia fans also like?

Beyond Melancholia itself, the audience over-indexes on Kate Winslet (10.7×), The Man in the High Castle (20.99×), Blood vessel (21.58×), and Nostalgia (6.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Melancholia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Melancholia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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