Melancholia Audience in Germany
Melancholia has an estimated audience of 232,798 people in Germany. 52.2% are female, 47.8% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Blood vessel, Satire, Mavi Jeans, Western Union, Green tea.
The average Melancholia fan in Germany is 44.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Blood vessel, Satire, Mavi Jeans, with strongest over-indexing on Blood vessel (36.38× the country average). Demographically, the Melancholia audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Melancholia fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 44.3 |
| Estimated audience size | 232,798 |
Audience persona
The typical Melancholia fan in Germany is balanced, around 44.3 years old, with strong Spirituality tendencies and a notable affinity for Blood vessel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,360 | 1.01× |
| Bayern | 56,537 | 0.96× |
| Baden-Württemberg | 47,403 | 0.95× |
| Niedersachsen | 35,415 | 1× |
| Hessen | 30,164 | 1.08× |
| Berlin | 22,438 | 1.37× |
| Sachsen | 19,680 | 1.1× |
| Rheinland-Pfalz | 18,673 | 1.02× |
| Schleswig-Holstein | 12,422 | 0.94× |
| Brandenburg | 11,023 | 0.97× |
| Hamburg | 9,624 | 1.16× |
| Thüringen | 8,757 | 0.94× |
| Sachsen-Anhalt | 8,068 | 0.85× |
| Mecklenburg-Vorpommern | 6,159 | 0.88× |
| Saarland | 4,078 | 0.91× |
| Bremen | 3,173 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Blood vessel | 36.38× | Health |
| Satire | 8.81× | Literature |
| Mavi Jeans | 25.35× | Fashion & Accessoires |
| Western Union | 7.33× | Business & Career |
| Green tea | 12.71× | Food & Beverages |
| Trabzonspor | 9.52× | Sports |
| Italo disco | 14.39× | Music & Radio |
| Kate Winslet | 10.08× | Movies & TV |
| Fenerbahçe S.K. | 7.22× | Sports |
| Tagesschau | 2.47× | Movies & TV |
| Allgäu | 7.51× | Travel & Leisure |
| Country rap | 7.41× | Music & Radio |
| The Man in the High Castle | 19.41× | Movies & TV |
| Beşiktaş J.K. | 5.62× | Sports |
| German television comedy | 6.14× | Movies & TV |
| Lake Constance | 9.07× | Travel & Leisure |
| Firefox | 6.77× | Internet & Social Media |
| Real property | 4.74× | Home & Garden |
| Nina Chuba | 4.71× | Music & Radio |
| Pets | 1.8× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.93 |
| Mindfulness | BALANCE | 1.63 |
| Sports Activity | POWER | 1.61 |
| Tradition | CONSERVATISM | 1.59 |
| Early Adopter Mentality | POWER | 1.57 |
| Pet Ownership | JOY | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| Italy | 5.5% |
| United Kingdom | 4.9% |
See Melancholia audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Melancholia have in Germany?
Melancholia has an estimated audience of 232,798 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Melancholia fans?
52.2% of Melancholia fans are female, 47.8% are male, with an average age of 44.3 years.
Which brands do Melancholia fans like most?
Melancholia fans show strongest brand affinity for Blood vessel (36.38×), Satire (8.81×), and Mavi Jeans (25.35×) over the country average.
Where do Melancholia fans live in Germany?
Melancholia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,360), Bayern (reach 56,537), and Baden-Württemberg (reach 47,403). These three regions account for the largest share of the active audience.
What other brands do Melancholia fans also like?
Beyond Melancholia itself, the audience over-indexes on Satire (8.81×), Mavi Jeans (25.35×), Western Union (7.33×), and Green tea (12.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Melancholia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.