Melancholia Audience in United States

Melancholia has an estimated audience of 1,647,489 people in United States. 59.3% are female, 40.7% are male, average age 44.5. Top regions: California, Texas, New York. Top brand affinities: Fox News Channel, Robert Redford, Singer-songwriter, Genetics, Group buying.

The average Melancholia fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fox News Channel, Robert Redford, Singer-songwriter, with strongest over-indexing on Fox News Channel (2.19× the country average). Demographically, the Melancholia audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Melancholia fans

Demographic split for Melancholia audience in United States
MetricValue
Female59.3%
Male40.7%
Average age44.5
Estimated audience size1,647,489

Audience persona

The typical Melancholia fan in United States is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for Melancholia in United States
RegionReachAffinity
California248,2071.37×
Texas155,8041.1×
New York114,9871.25×
Florida106,8890.96×
Illinois61,7051.12×
Pennsylvania55,6511×
Georgia50,8061×
North Carolina48,8720.99×
Ohio46,1010.91×
Virginia42,8131.07×
Washington42,6291.29×
Michigan41,5740.97×
New Jersey39,9080.95×
Arizona37,1381.1×
Massachusetts36,6151.13×
Tennessee31,5720.96×
Indiana28,6840.95×
Maryland28,6581.01×
Colorado28,2421.09×
Oregon26,6321.41×
Missouri25,8110.97×
Minnesota23,8091.01×
Wisconsin21,8230.88×
South Carolina21,1590.85×
Alabama21,1390.92×
Kentucky20,0340.97×
Louisiana19,1810.9×
Oklahoma18,0800.99×
Connecticut17,1551.04×
Nevada16,6131.04×
Utah15,3211.04×
Kansas12,5580.97×
Arkansas12,4440.92×
Iowa11,5790.85×
Mississippi11,2580.83×
New Mexico8,9871.09×
Idaho7,7390.94×
Nebraska7,3060.88×
Hawaii7,1441.01×
West Virginia6,7570.88×
Maine6,2541.06×
New Hampshire6,0460.93×
Washington, District of Columbia5,6341.14×
Rhode Island5,2331×
Montana4,3270.95×
Alaska3,8521.09×
Delaware3,5400.78×
Vermont3,4481.19×
South Dakota3,0560.8×
North Dakota2,5620.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Melancholia audience
BrandAffinityCategory
Fox News Channel2.19×Movies & TV
Robert Redford4.46×Movies & TV
Singer-songwriter2.3×Music & Radio
Genetics2.54×Kids & Family
Group buying7.55×Shopping
Non-fiction books3.69×Literature
Musical theatre2.29×Movies & TV
Microwave oven2.89×Home & Garden
Dentistry2.43×Business & Career
Breaking news1.62×Movies & TV
Berlin Wall6.29×Travel & Leisure
Nostalgia2.2×Home & Garden
Texas Roadhouse1.73×Food & Beverages
Retirement2.84×Business & Career
Dollar General1.59×Shopping
Radio1.86×Technology & Electronics
Real property2.18×Home & Garden
Take-out1.97×Food & Beverages
Made in USA2.39×Business & Career
Gambling1.68×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Melancholia audience
TraitClusterScore
PatriotismCONSERVATISM2.45
SpiritualityBALANCE2.12
IndividualismJOY2.02
Community OrientationOPEN1.68
MindfulnessBALANCE1.59
TraditionCONSERVATISM1.54

Worldwide distribution

Worldwide audience distribution share by country for Melancholia
CountryShare
United States28.2%
Italy5.5%
United Kingdom4.9%

See Melancholia audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Melancholia have in United States?

Melancholia has an estimated audience of 1,647,489 people in United States, concentrated in California and Texas.

What is the gender split and age of Melancholia fans?

59.3% of Melancholia fans are female, 40.7% are male, with an average age of 44.5 years.

Which brands do Melancholia fans like most?

Melancholia fans show strongest brand affinity for Fox News Channel (2.19×), Robert Redford (4.46×), and Singer-songwriter (2.3×) over the country average.

Where do Melancholia fans live in United States?

Melancholia fans in United States are most concentrated in California (reach 248,207), Texas (reach 155,804), and New York (reach 114,987). These three regions account for the largest share of the active audience.

What other brands do Melancholia fans also like?

Beyond Melancholia itself, the audience over-indexes on Robert Redford (4.46×), Singer-songwriter (2.3×), Genetics (2.54×), and Group buying (7.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Melancholia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.