Rascasse Audience Intelligence

Melancholia Audience in United States

A data profile of the people who buy, follow and care about Melancholia in United States — modelled from more than twelve digital signal sources. Melancholia has an estimated audience of 1,703,968 people in United States.

#1043among Movie / TV Show / Series in United States#2604in Movies & TV

The average Melancholia fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nostalgia, Berlin Wall, Microwave oven, with strongest over-indexing on Nostalgia (4.8× the country average).

Demographically, the Melancholia audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Melancholia fan in United States is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Nostalgia.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Melancholia profile in United States.

Audience size
1.7M
in United States
Gender
59.3%♀
40.7% male
Age
44.5
average years
Country rank
#16132
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Melancholia viewers

59.3% are female, 40.7% are male, average age 44.5.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Melancholia audience in United States
MetricValue
Female59.3%
Male40.7%
Average age44.5
Estimated audience size1,703,968
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Melancholia audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3914%
40-4921%
50+38%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Melancholia audience comes from United States.

Worldwide audience distribution share by country for Melancholia
CountryShare
United States20.6%
Brazil14.3%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Melancholia audience in United States is strongest.

Fig. 05

Top regions by affinity

Melancholia fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.35×
02California~200K1.28×
03Washington~40K1.27×
04New York~100K1.21×
05Vermont~3K1.20×
06Alaska~4K1.17×
07Washington, District of Columbia~6K1.15×
08Massachusetts~40K1.11×
09Maine~7K1.11×
10New Mexico~9K1.09×
11Rhode Island~6K1.08×
12Arizona~40K1.07×
13Illinois~60K1.06×
14Colorado~30K1.05×
15Texas~100K1.04×
16Virginia~40K1.04×
17Hawaii~7K1.03×
18Maryland~30K1.02×
19Connecticut~20K1.02×
20Minnesota~20K1.01×
21Nevada~20K1.00×
22Utah~10K1.00×
23Georgia~50K0.99×
24Oklahoma~20K0.99×
25Pennsylvania~50K0.98×
26Missouri~30K0.98×
27North Carolina~50K0.97×
28Kansas~10K0.97×
29New Hampshire~6K0.97×
30Kentucky~20K0.96×
31Montana~4K0.96×
32Idaho~8K0.95×
33West Virginia~7K0.95×
34Michigan~40K0.94×
35Tennessee~30K0.94×
36Indiana~30K0.94×
37Arkansas~10K0.94×
38New Jersey~40K0.93×
39Florida~100K0.92×
40Nebraska~8K0.92×
41Alabama~20K0.91×
42Louisiana~20K0.90×
43Ohio~50K0.89×
44South Dakota~3K0.89×
45Wisconsin~20K0.88×
46Iowa~10K0.88×
47Delaware~4K0.85×
48North Dakota~3K0.85×
49South Carolina~20K0.84×
50Mississippi~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Melancholia, United States
0.84×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Melancholia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Melancholia audience
#·InterestCategoryAffinity×
01Berlin WallTravel & Leisure11.50×
02Karl MarxLiterature8.17×
03Baking powderFood & Beverages6.48×
04NostalgiaHome & Garden4.80×
05Non-alcoholic beverageFood & Beverages4.26×
06Robert RedfordMovies & TV4.09×
07Web serverTechnology & Electronics3.99×
08Microwave ovenHome & Garden3.90×
09FanaticsFashion & Accessoires3.48×
10Britney SpearsMusic & Radio3.11×
11Rail transportTravel & Leisure2.79×
12GeneticsKids & Family2.50×
13Internet celebrityInternet & Social Media2.26×
14Retro styleFashion & Accessoires2.23×
15Online newspaperNews2.06×
16Hardware storeHome & Garden1.97×
17RadioTechnology & Electronics1.95×
18PharmacyBusiness & Career1.93×
19TraditionPolitics & Society1.80×
20Nonprofit organizationPolitics & Society1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Melancholia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Melancholia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.08×
IndividualismJOY2.46×
SpiritualityBALANCE1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Melancholia audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.23×
Luxury OrientationPREMIUM0.56×
Design AffinityPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Melancholia have in United States?

Melancholia has an estimated audience of 1,703,968 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Melancholia viewers?

59.3% of Melancholia fans are female, 40.7% are male, with an average age of 44.5 years.

03

Which brands do Melancholia fans like most?

Melancholia fans show strongest brand affinity for Nostalgia (4.8×), Berlin Wall (11.5×), and Microwave oven (3.9×) over the country average.

04

Where do Melancholia fans live in United States?

Melancholia fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Melancholia fans also like?

Beyond Melancholia itself, the audience over-indexes on Berlin Wall (11.5×), Microwave oven (3.9×), Robert Redford (4.09×), and Britney Spears (3.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Melancholia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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