This Is Us Audience in Germany
This Is Us has an estimated audience of 197,097 people in Germany. 55.1% are female, 44.9% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Mothercare, Commercial mortgage, The Fader.
The average This Is Us fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Mothercare, with strongest over-indexing on Rossmann (2.04× the country average). Demographically, the This Is Us audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Mindfulness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of This Is Us fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 34.2 |
| Estimated audience size | 197,097 |
Audience persona
The typical This Is Us fan in Germany is more female, around 34.2 years old, with strong Mindfulness tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,602 | 1.26× |
| Bayern | 67,257 | 1.02× |
| Baden-Württemberg | 48,731 | 0.87× |
| Niedersachsen | 44,150 | 1.11× |
| Hessen | 34,848 | 1.12× |
| Berlin | 22,693 | 1.24× |
| Rheinland-Pfalz | 21,844 | 1.06× |
| Schleswig-Holstein | 16,314 | 1.11× |
| Sachsen | 16,151 | 0.8× |
| Hamburg | 11,630 | 1.26× |
| Brandenburg | 10,789 | 0.85× |
| Sachsen-Anhalt | 7,935 | 0.75× |
| Thüringen | 7,896 | 0.76× |
| Mecklenburg-Vorpommern | 6,026 | 0.77× |
| Saarland | 4,739 | 0.94× |
| Bremen | 3,883 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.04× | Shopping |
| Home Office | 2.69× | Business & Career |
| Mothercare | 1.9× | Kids & Family |
| Commercial mortgage | 1.77× | Business & Career |
| The Fader | 5.27× | Music & Radio |
| Cynthia Erivo | 2.84× | Movies & TV |
| Este, Veneto | 1.58× | Travel & Leisure |
| Bank account | 1.59× | Business & Career |
| Étretat | 11.95× | Travel & Leisure |
| Ipekyol | 2.04× | Shopping |
| Cachorro | 1.72× | Pets & Animals |
| Sixx | 1.53× | Movies & TV |
| Janitor | 2.78× | Home & Garden |
| Roger Federer | 1.65× | Sports |
| Ayrton Senna | 2.13× | Sports |
| Hebe | 1.94× | Home & Garden |
| Kippah | 1.95× | Fashion & Accessoires |
| Japanese domestic market | 1.83× | Politics & Society |
| Software widget | 2.62× | Technology & Electronics |
| Radio Sarajevo | 3.01× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.72 |
| Family Orientation | CONSERVATISM | 1.55 |
| Extroversion | THRILL | 1.45 |
| Early Adopter Mentality | POWER | 1.44 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Creativity | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| Brazil | 9.8% |
| United Kingdom | 4.8% |
See This Is Us audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does This Is Us have in Germany?
This Is Us has an estimated audience of 197,097 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of This Is Us fans?
55.1% of This Is Us fans are female, 44.9% are male, with an average age of 34.2 years.
Which brands do This Is Us fans like most?
This Is Us fans show strongest brand affinity for Rossmann (2.04×), Home Office (2.69×), and Mothercare (1.9×) over the country average.
Where do This Is Us fans live in Germany?
This Is Us fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,602), Bayern (reach 67,257), and Baden-Württemberg (reach 48,731). These three regions account for the largest share of the active audience.
What other brands do This Is Us fans also like?
Beyond This Is Us itself, the audience over-indexes on Home Office (2.69×), Mothercare (1.9×), Commercial mortgage (1.77×), and The Fader (5.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for This Is Us. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.