Rascasse Audience Intelligence

This Is Us Audience in Germany

A data profile of the people who buy, follow and care about This Is Us in Germany — modelled from more than twelve digital signal sources. This Is Us has an estimated audience of 442,262 people in Germany.

#236among TV series in Germany#707among Movie / TV Show / Series in Germany#2076in Movies & TV

The average This Is Us fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Green tea, Modern Family, Hugendubel, with strongest over-indexing on Green tea (28.82× the country average).

Demographically, the This Is Us audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Mindfulness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical This Is Us fan in Germany is more female, around 34.2 years old, with strong Mindfulness tendencies and a notable affinity for Green tea.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the This Is Us profile in Germany.

Audience size
442K
in Germany
Gender
55.1%♀
44.9% male
Age
34.2
average years
Country rank
#12924
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of This Is Us viewers

55.1% are female, 44.9% are male, average age 34.2.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for This Is Us audience in Germany
MetricValue
Female55.1%
Male44.9%
Average age34.2
Estimated audience size442,262
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the This Is Us audience in Germany
Age bracketShare%
16-1933%
20-2919%
30-3919%
40-4918%
50+10%
Fig. 04

Worldwide distribution

4.4%

of the worldwide This Is Us audience comes from Germany.

Worldwide audience distribution share by country for This Is Us
CountryShare
United States33.4%
Brazil8.9%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the This Is Us audience in Germany is strongest.

Fig. 05

Top regions by affinity

This Is Us fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.22×
02Nordrhein-Westfalen~100K1.21×
03Berlin~20K1.15×
04Bremen~4K1.13×
05Niedersachsen~40K1.11×
06Schleswig-Holstein~20K1.11×
07Hessen~30K1.09×
08Rheinland-Pfalz~20K1.08×
09Bayern~70K1.00×
10Saarland~5K1.00×
11Brandenburg~10K0.87×
12Baden-Württemberg~50K0.85×
13Mecklenburg-Vorpommern~7K0.83×
14Sachsen~20K0.80×
15Sachsen-Anhalt~8K0.80×
16Thüringen~8K0.78×
Fig. 06

Affinity by region

Affinity by region — This Is Us, Germany
0.78×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the This Is Us audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for This Is Us audience
#·InterestCategoryAffinity×
01Green teaFood & Beverages28.82×
02Mandy MooreMusic & Radio16.84×
03Modern FamilyMovies & TV10.08×
04Chris PrattMovies & TV5.92×
05Jennifer AnistonMovies & TV5.43×
06Downton AbbeyMovies & TV5.18×
07Mark ForsterMusic & Radio4.89×
08Barbara SchönebergerMovies & TV4.22×
09OyshoFashion & Accessoires4.15×
10HugendubelShopping3.95×
11Robbie WilliamsMusic & Radio3.78×
12BooksellingLiterature3.06×
13Singer-songwriterMusic & Radio3.03×
14Sarah ConnorMusic & Radio2.92×
15BirkenstockFashion & Accessoires2.86×
16Stranger ThingsMovies & TV2.48×
17Ernsting's familyShopping2.31×
18Self-awarenessHealth2.08×
19DeichmannShopping1.93×
20Harry PotterMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the This Is Us audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by This Is Us audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.09×
Career OrientationPOWER1.70×
Early Adopter MentalityPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by This Is Us audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.65×
IndulgenceJOY0.70×
Social Media UsageJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does This Is Us have in Germany?

This Is Us has an estimated audience of 442,262 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of This Is Us viewers?

55.1% of This Is Us fans are female, 44.9% are male, with an average age of 34.2 years.

03

Which brands do This Is Us fans like most?

This Is Us fans show strongest brand affinity for Green tea (28.82×), Modern Family (10.08×), and Hugendubel (3.95×) over the country average.

04

Where do This Is Us fans live in Germany?

This Is Us fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do This Is Us fans also like?

Beyond This Is Us itself, the audience over-indexes on Modern Family (10.08×), Hugendubel (3.95×), Mandy Moore (16.84×), and Singer-songwriter (3.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See This Is Us audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for This Is Us. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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