Google Apps for Work Audience in Germany
Google Apps for Work has an estimated audience of 216,840 people in Germany. 52.7% are female, 47.3% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hargeisa, Nipsey Hussle, Elīna Garanča, Cocktail, Home Delivery.
The average Google Apps for Work fan in Germany is 34.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hargeisa, Nipsey Hussle, Elīna Garanča, with strongest over-indexing on Hargeisa (93.01× the country average). Demographically, the Google Apps for Work audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Google Apps for Work fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 34.6 |
| Estimated audience size | 216,840 |
Audience persona
The typical Google Apps for Work fan in Germany is balanced, around 34.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Hargeisa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,667 | 1.02× |
| Bayern | 61,444 | 1.17× |
| Baden-Württemberg | 55,236 | 1.24× |
| Hessen | 33,200 | 1.34× |
| Berlin | 32,296 | 2.22× |
| Niedersachsen | 26,903 | 0.85× |
| Rheinland-Pfalz | 13,759 | 0.84× |
| Sachsen | 11,999 | 0.75× |
| Schleswig-Holstein | 11,147 | 0.95× |
| Hamburg | 10,112 | 1.37× |
| Brandenburg | 8,368 | 0.83× |
| Thüringen | 4,769 | 0.57× |
| Sachsen-Anhalt | 4,713 | 0.56× |
| Mecklenburg-Vorpommern | 3,447 | 0.55× |
| Saarland | 2,974 | 0.74× |
| Bremen | 2,744 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hargeisa | 93.01× | Travel & Leisure |
| Nipsey Hussle | 22.89× | Music & Radio |
| Elīna Garanča | 14.1× | Music & Radio |
| Cocktail | 2.24× | Food & Beverages |
| Home Delivery | 5.16× | Food & Beverages |
| homify | 33.68× | Home & Garden |
| Gil Ofarim | 1.89× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.87× | Music & Radio |
| VfL Wolfsburg | 2× | Sports |
| Werder (Havel) | 6.28× | Travel & Leisure |
| Seoul National University of Education | 13.92× | Business & Career |
| Rockland County, New York | 7.57× | Travel & Leisure |
| Hypertext | 2.45× | Technology & Electronics |
| Handmade Gifts | 1.69× | Kids & Family |
| Indian Traditional Jewellery | 27.53× | Fashion & Accessoires |
| Helvellyn | 20× | Travel & Leisure |
| Google Home | 3.83× | Technology & Electronics |
| Building insulation | 2.72× | Home & Garden |
| Percha | 5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 3.15 |
| Need for Security | CONSERVATISM | 1.81 |
| Patriotism | CONSERVATISM | 1.75 |
| Early Adopter Mentality | POWER | 1.39 |
| Luxury Orientation | PREMIUM | 1.36 |
| Family Orientation | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 23.3% |
| Italy | 8.3% |
| Germany | 3.8% |
See Google Apps for Work audiences in other countries
More Business & Career audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Google Apps for Work have in Germany?
Google Apps for Work has an estimated audience of 216,840 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Google Apps for Work fans?
52.7% of Google Apps for Work fans are female, 47.3% are male, with an average age of 34.6 years.
Which brands do Google Apps for Work fans like most?
Google Apps for Work fans show strongest brand affinity for Hargeisa (93.01×), Nipsey Hussle (22.89×), and Elīna Garanča (14.1×) over the country average.
Where do Google Apps for Work fans live in Germany?
Google Apps for Work fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,667), Bayern (reach 61,444), and Baden-Württemberg (reach 55,236). These three regions account for the largest share of the active audience.
What other brands do Google Apps for Work fans also like?
Beyond Google Apps for Work itself, the audience over-indexes on Nipsey Hussle (22.89×), Elīna Garanča (14.1×), Cocktail (2.24×), and Home Delivery (5.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Google Apps for Work. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.