Rascasse Audience Intelligence

Google Apps for Work Audience in Germany

A data profile of the people who buy, follow and care about Google Apps for Work in Germany — modelled from more than twelve digital signal sources. Google Apps for Work has an estimated audience of 343,507 people in Germany.

#519among Website / Newspaper / Magazine in Germany#1088in Business & Career

The average Google Apps for Work fan in Germany is 34.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include ICloud, North Sails, Moodle, with strongest over-indexing on ICloud (33.45× the country average).

Demographically, the Google Apps for Work audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Google Apps for Work fan in Germany is balanced, around 34.6 years old, with strong Convenience Orientation tendencies and a notable affinity for ICloud.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Apps for Work profile in Germany.

Audience size
344K
in Germany
Gender
52.7%♀
47.3% male
Age
34.6
average years
Country rank
#15735
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Apps for Work

52.7% are female, 47.3% are male, average age 34.6.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Google Apps for Work audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age34.6
Estimated audience size343,507
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Google Apps for Work audience in Germany
Age bracketShare%
16-1930%
20-2922%
30-3921%
40-4916%
50+11%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Google Apps for Work audience comes from Germany.

Worldwide audience distribution share by country for Google Apps for Work
CountryShare
China20.1%
Italy11.3%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Apps for Work audience in Germany is strongest.

Fig. 05

Top regions by affinity

Google Apps for Work fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K2.08×
02Hamburg~10K1.36×
03Hessen~30K1.28×
04Bayern~60K1.19×
05Baden-Württemberg~50K1.19×
06Bremen~3K1.05×
07Nordrhein-Westfalen~70K1.03×
08Schleswig-Holstein~10K0.93×
09Rheinland-Pfalz~10K0.85×
10Niedersachsen~30K0.84×
11Brandenburg~9K0.84×
12Saarland~3K0.80×
13Sachsen~10K0.77×
14Thüringen~6K0.68×
15Sachsen-Anhalt~5K0.63×
16Mecklenburg-Vorpommern~4K0.62×
Fig. 06

Affinity by region

Affinity by region — Google Apps for Work, Germany
0.62×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Apps for Work audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Apps for Work audience
#·InterestCategoryAffinity×
01North SailsFashion & Accessoires127.09×
02INSEADBusiness & Career35.14×
03ICloudTechnology & Electronics33.45×
04JoulesFashion & Accessoires32.02×
05EvernoteInternet & Social Media28.32×
06Business Model CanvasBusiness & Career22.79×
07MoodleTechnology & Electronics20.00×
08Dropbox (service)Technology & Electronics20.00×
09EdXKids & Family20.00×
10Sarah PaulsonMovies & TV20.00×
11DuckDuckGoInternet & Social Media19.76×
12Business softwareBusiness & Career18.68×
13Productivity softwareBusiness & Career15.28×
14Software as a serviceTechnology & Electronics12.31×
15Digital transformationBusiness & Career9.83×
16Expert (company)Shopping5.44×
17Google MapsInternet & Social Media4.82×
18Cloud computingTechnology & Electronics3.47×
19CommerzbankBusiness & Career2.95×
20NatureHome & Garden2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Apps for Work audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Apps for Work audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM4.27×
Need for SecurityCONSERVATISM1.93×
Career OrientationPOWER1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Apps for Work audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
ExtroversionTHRILL0.74×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google Apps for Work have in Germany?

Google Apps for Work has an estimated audience of 343,507 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Google Apps for Work fans?

52.7% of Google Apps for Work fans are female, 47.3% are male, with an average age of 34.6 years.

03

Which brands do Google Apps for Work fans like most?

Google Apps for Work fans show strongest brand affinity for ICloud (33.45×), North Sails (127.09×), and Moodle (20×) over the country average.

04

Where do Google Apps for Work fans live in Germany?

Google Apps for Work fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Google Apps for Work fans also like?

Beyond Google Apps for Work itself, the audience over-indexes on North Sails (127.09×), Moodle (20×), Dropbox (service) (20×), and DuckDuckGo (19.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Google Apps for Work audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Google Apps for Work. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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