Rascasse Audience Intelligence

Dialect Audience in Germany

Name: Dialect — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Dialect in Germany — modelled from more than twelve digital signal sources. Dialect has an estimated audience of 380,113 people in Germany.

#5432among Topic in Germany #295in Kids & Family

The average Dialect fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include DuckDuckGo, Netto Marken-Discount, Tagesschau, with strongest over-indexing on DuckDuckGo (18.71× the country average).

Demographically, the Dialect audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dialect fan in Germany is more male, around 40.3 years old, with strong Spirituality tendencies and a notable affinity for DuckDuckGo.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dialect profile in Germany.

Audience size

380K

in Germany

Gender

43.7%♀

56.3% male

Age

40.3

average years

Country rank

#14595

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Dialect fans

43.7% are female, 56.3% are male, average age 40.3.

Fig. 02

Gender split

43.7%

Female

56.3%

Male

Demographic split for Dialect audience in Germany
Metric	Value
Female	43.7%
Male	56.3%
Average age	40.3
Estimated audience size	380,113

Fig. 03

Age distribution

Age distribution of the Dialect audience in Germany
Age bracket	Share	%
16-19		15%
20-29		19%
30-39		22%
40-49		25%
50+		19%

Fig. 04

Worldwide distribution

6.8%

of the worldwide Dialect audience comes from Germany.

Worldwide audience distribution share by country for Dialect
Country	Share
Italy	13.5%
Mongolia	9.8%
United States	7.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dialect audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dialect fans by region: top regions in Germany
#	Region	Reach	×
01	Baden-Württemberg	~70K	1.26×
02	Nordrhein-Westfalen	~100K	1.24×
03	Sachsen	~20K	1.15×
04	Brandenburg	~10K	1.06×
05	Thüringen	~10K	1.05×
06	Bremen	~3K	1.04×
07	Mecklenburg-Vorpommern	~7K	1.02×
08	Rheinland-Pfalz	~20K	1.01×
09	Sachsen-Anhalt	~10K	0.99×
10	Berlin	~20K	0.97×
11	Niedersachsen	~40K	0.96×
12	Bayern	~60K	0.92×
13	Saarland	~4K	0.92×
14	Schleswig-Holstein	~10K	0.88×
15	Hessen	~30K	0.87×
16	Hamburg	~7K	0.87×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dialect audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dialect audience
#	Interest	Category	×
01	DuckDuckGo	Internet & Social Media	18.71×
02	FC Nantes	Sports	11.17×
03	FARSI1	Movies & TV	10.88×
04	Daft Punk	Music & Radio	9.73×
05	Non-alcoholic beverage	Food & Beverages	3.67×
06	Hugendubel	Shopping	2.60×
07	Refrigerator	Home & Garden	2.43×
08	Netto Marken-Discount	Shopping	2.36×
09	Solar energy	Home & Garden	2.32×
10	Efficient energy use	Technology & Electronics	2.17×
11	Ryanair	Travel & Leisure	2.05×
12	Tagesschau	Movies & TV	1.93×
13	Tipico	Games	1.88×
14	Müller (company)	Food & Beverages	1.87×
15	TikTok	Internet & Social Media	1.75×
16	CHECK24	Business & Career	1.72×
17	AutoScout24	Cars & Mobility	1.69×
18	Deutsche Bahn	Cars & Mobility	1.55×
19	Hornbach	Shopping	1.55×
20	Commerzbank	Business & Career	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dialect audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Dialect audience · What stands out
Trait	Cluster	Score
Spirituality	BALANCE	1.75×
Quality Awareness	PREMIUM	1.70×
Tradition	CONSERVATISM	1.64×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Dialect audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.76×
Price Sensitivity	PREMIUM	0.76×
Sustainability	BALANCE	0.79×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Dialect have in Germany?

Dialect has an estimated audience of 380,113 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Dialect fans?

43.7% of Dialect fans are female, 56.3% are male, with an average age of 40.3 years.

Which brands do Dialect fans like most?

Dialect fans show strongest brand affinity for DuckDuckGo (18.71×), Netto Marken-Discount (2.36×), and Tagesschau (1.93×) over the country average.

Where do Dialect fans live in Germany?

Dialect fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Dialect fans also like?

Beyond Dialect itself, the audience over-indexes on Netto Marken-Discount (2.36×), Tagesschau (1.93×), TikTok (1.75×), and Hugendubel (2.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Dialect audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dialect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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