Dialect Audience in Germany
Dialect has an estimated audience of 380,113 people in Germany. 43.7% are female, 56.3% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: DuckDuckGo, Jotex, Western Union, Satire, Allgäu.
The average Dialect fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include DuckDuckGo, Jotex, Western Union, with strongest over-indexing on DuckDuckGo (30.58× the country average). Demographically, the Dialect audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Sports Activity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Dialect fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 40.3 |
| Estimated audience size | 380,113 |
Audience persona
The typical Dialect fan in Germany is more male, around 40.3 years old, with strong Sports Activity tendencies and a notable affinity for DuckDuckGo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,713 | 1.37× |
| Baden-Württemberg | 67,627 | 1.3× |
| Bayern | 56,769 | 0.93× |
| Niedersachsen | 36,417 | 0.99× |
| Hessen | 23,829 | 0.82× |
| Sachsen | 22,225 | 1.19× |
| Rheinland-Pfalz | 19,295 | 1.01× |
| Berlin | 16,471 | 0.97× |
| Brandenburg | 12,807 | 1.09× |
| Schleswig-Holstein | 11,945 | 0.88× |
| Thüringen | 9,623 | 0.99× |
| Sachsen-Anhalt | 9,346 | 0.95× |
| Hamburg | 7,499 | 0.87× |
| Mecklenburg-Vorpommern | 7,197 | 0.99× |
| Saarland | 3,558 | 0.76× |
| Bremen | 2,878 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DuckDuckGo | 30.58× | Internet & Social Media |
| Jotex | 78.71× | Shopping |
| Western Union | 6.21× | Business & Career |
| Satire | 5.82× | Literature |
| Allgäu | 5.9× | Travel & Leisure |
| Netto Marken-Discount | 2.21× | Shopping |
| Ryanair | 2.52× | Travel & Leisure |
| German television comedy | 5.33× | Movies & TV |
| Headphones | 5× | Technology & Electronics |
| Pets | 1.64× | Pets & Animals |
| Country rap | 5.2× | Music & Radio |
| Real property | 3.83× | Home & Garden |
| Automobiles | 1.7× | Cars & Mobility |
| Sports betting | 5.02× | Games |
| AutoScout24 | 1.72× | Cars & Mobility |
| Indeed.com | 2.13× | Business & Career |
| University | 2.79× | Business & Career |
| FIS Alpine Ski World Cup | 5× | Sports |
| Catering | 3.13× | Food & Beverages |
| Anthropology | 3.5× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.58 |
| Need for Security | CONSERVATISM | 1.35 |
| Pet Ownership | JOY | 1.31 |
| Convenience Orientation | PREMIUM | 1.29 |
| Indulgence | JOY | 1.27 |
| Spirituality | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 13.5% |
| Mongolia | 9.8% |
| United States | 7.2% |
See Dialect audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dialect have in Germany?
Dialect has an estimated audience of 380,113 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Dialect fans?
43.7% of Dialect fans are female, 56.3% are male, with an average age of 40.3 years.
Which brands do Dialect fans like most?
Dialect fans show strongest brand affinity for DuckDuckGo (30.58×), Jotex (78.71×), and Western Union (6.21×) over the country average.
Where do Dialect fans live in Germany?
Dialect fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,713), Baden-Württemberg (reach 67,627), and Bayern (reach 56,769). These three regions account for the largest share of the active audience.
What other brands do Dialect fans also like?
Beyond Dialect itself, the audience over-indexes on Jotex (78.71×), Western Union (6.21×), Satire (5.82×), and Allgäu (5.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dialect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.