Rascasse Audience Intelligence

Dialect Audience in United States

A data profile of the people who buy, follow and care about Dialect in United States — modelled from more than twelve digital signal sources. Dialect has an estimated audience of 404,811 people in United States.

#12255among Topic in United States#604in Kids & Family

The average Dialect fan in United States is 34.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Magic Johnson, Persil, Web server, with strongest over-indexing on Magic Johnson (22.25× the country average).

Demographically, the Dialect audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dialect fan in United States is balanced, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Magic Johnson.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dialect profile in United States.

Audience size
405K
in United States
Gender
50.1%♀
49.9% male
Age
34.8
average years
Country rank
#41346
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dialect fans

50.1% are female, 49.9% are male, average age 34.8.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Dialect audience in United States
MetricValue
Female50.1%
Male49.9%
Average age34.8
Estimated audience size404,811
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Dialect audience in United States
Age bracketShare%
16-1936%
20-2917%
30-3916%
40-4916%
50+15%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Dialect audience comes from United States.

Worldwide audience distribution share by country for Dialect
CountryShare
Italy13.5%
Mongolia9.8%
United States7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dialect audience in United States is strongest.

Fig. 05

Top regions by affinity

Dialect fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~7K1.29×
02Georgia~20K1.25×
03Mississippi~4K1.22×
04South Carolina~7K1.20×
05Texas~40K1.15×
06North Carolina~10K1.15×
07Alabama~6K1.12×
08New Mexico~2K1.11×
09Oklahoma~5K1.10×
10Indiana~8K1.09×
11Kentucky~6K1.09×
12California~50K1.06×
13Pennsylvania~10K1.06×
14Tennessee~9K1.06×
15Hawaii~2K1.06×
16Maryland~7K1.05×
17Virginia~10K1.04×
18Alaska<1K1.04×
19Minnesota~6K1.03×
20Arkansas~3K1.03×
21Nebraska~2K1.03×
22Missouri~7K1.02×
23West Virginia~2K1.02×
24Illinois~10K1.01×
25Delaware~1K1.00×
26Kansas~3K0.99×
27South Dakota<1K0.99×
28North Dakota<1K0.99×
29Florida~30K0.98×
30Washington~8K0.97×
31Oregon~4K0.97×
32Michigan~10K0.96×
33Washington, District of Columbia~1K0.96×
34Arizona~8K0.95×
35Wisconsin~6K0.95×
36Nevada~4K0.95×
37Connecticut~4K0.94×
38Iowa~3K0.93×
39Vermont<1K0.93×
40New York~20K0.91×
41Ohio~10K0.91×
42Maine~1K0.91×
43Rhode Island~1K0.91×
44Massachusetts~7K0.90×
45Montana~1K0.90×
46Utah~3K0.89×
47Colorado~6K0.88×
48Idaho~2K0.86×
49New Hampshire~1K0.86×
50New Jersey~9K0.85×
Fig. 06

Affinity by region

Affinity by region — Dialect, United States
0.85×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dialect audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dialect audience
#·InterestCategoryAffinity×
01PersilHome & Garden37.99×
02ToshibaTechnology & Electronics24.19×
03Magic JohnsonSports22.25×
04La Roche-PosayBeauty & Wellness13.47×
05Venus WilliamsSports10.64×
06Sierra Trading PostFashion & Accessoires10.14×
07Web serverTechnology & Electronics9.61×
08Edible ArrangementsFood & Beverages8.70×
09Office 365Technology & Electronics6.51×
10Family DollarFashion & Accessoires5.18×
11HypermarketShopping5.16×
12Sustainable energyHome & Garden4.47×
13Tory BurchFashion & Accessoires4.43×
14Renewable energyBusiness & Career4.22×
15Weather forecastingHome & Garden4.21×
16Dollar GeneralShopping3.42×
17Discount storesShopping3.39×
18FedExBusiness & Career3.28×
19Solar energyHome & Garden3.03×
20Shopping mallsShopping2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dialect audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dialect audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
IndulgenceJOY1.91×
Urban LifestyleOPEN1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dialect audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
Healthy LifestyleBALANCE0.77×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dialect have in United States?

Dialect has an estimated audience of 404,811 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dialect fans?

50.1% of Dialect fans are female, 49.9% are male, with an average age of 34.8 years.

03

Which brands do Dialect fans like most?

Dialect fans show strongest brand affinity for Magic Johnson (22.25×), Persil (37.99×), and Web server (9.61×) over the country average.

04

Where do Dialect fans live in United States?

Dialect fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dialect fans also like?

Beyond Dialect itself, the audience over-indexes on Persil (37.99×), Web server (9.61×), La Roche-Posay (13.47×), and Dollar General (3.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Dialect audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dialect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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