Dialect Audience in United States

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Dialect has an estimated audience of 404,811 people in United States. 50.1% are female, 49.9% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mothercare, Nationality, South Yorkshire, Bank account.

The average Dialect fan in United States is 34.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mothercare, Nationality, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Dialect audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Dialect fans

Demographic split for Dialect audience in United States
MetricValue
Female50.1%
Male49.9%
Average age34.8
Estimated audience size404,811

Audience persona

The typical Dialect fan in United States is balanced, around 34.8 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Dialect in United States
RegionReachAffinity
California51,0631.15×
Texas40,2061.16×
Florida30,0121.1×
New York23,7491.05×
Georgia17,3941.39×
North Carolina14,4251.18×
Pennsylvania14,0671.03×
Illinois13,5451×
Ohio11,2110.9×
Virginia10,8371.1×
Michigan10,2450.97×
Tennessee9,2861.14×
New Jersey9,0060.87×
Washington8,4751.04×
Arizona8,4341.02×
Maryland7,9041.14×
Massachusetts7,4160.93×
Indiana7,2600.98×
Missouri6,7951.04×
Louisiana6,7721.3×
South Carolina6,7431.11×
Alabama6,5241.15×
Minnesota5,8731.01×
Colorado5,8180.91×
Wisconsin5,6990.94×
Kentucky5,3881.06×
Oklahoma4,7811.06×
Oregon4,5240.98×
Mississippi4,3731.31×
Nevada4,0391.03×
Connecticut3,8460.95×
Arkansas3,4961.05×
Utah3,1360.87×
Kansas3,0210.95×
Iowa2,9540.89×
New Mexico2,2901.13×
Hawaii1,8781.08×
Nebraska1,8420.91×
West Virginia1,7560.93×
Idaho1,6110.79×
Washington, District of Columbia1,3151.08×
New Hampshire1,2120.76×
Maine1,2040.83×
Rhode Island1,1530.89×
Delaware1,0630.95×
Montana8690.77×
Alaska8320.96×
South Dakota7630.82×
North Dakota6970.84×
Vermont5930.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dialect audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mothercare21.75×Kids & Family
Nationality12.22×Politics & Society
South Yorkshire24.44×Travel & Leisure
Bank account3.3×Business & Career
Buying and Selling Real Estate9.78×Home & Garden
Picnic8.37×Kids & Family
Natural rubber2.49×Cars & Mobility
Governor of Michigan8.42×Politics & Society
Historic site3.89×Arts & Culture
Allama Iqbal Open University36.16×Business & Career
Laneige4.43×Beauty & Wellness
Curcuma15.57×Food & Beverages
Assassin's Creed II5.24×Games
Mackenzie Foy5.25×Fashion & Accessoires
La Opinión4.63×News
Penn & Teller5.33×Movies & TV
Business English3.54×Business & Career
Voltron: Legendary Defender9.65×Movies & TV
Justice1.71×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dialect audience
TraitClusterScore
IndulgenceJOY2.24
Design AffinityPREMIUM2.18
Risk AppetiteTHRILL1.91
Urban LifestyleOPEN1.82
TraditionCONSERVATISM1.77
MindfulnessBALANCE1.75

Worldwide distribution

Worldwide audience distribution share by country for Dialect
CountryShare
Italy13.5%
Mongolia9.8%
United States7.2%

See Dialect audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Dialect have in United States?

Dialect has an estimated audience of 404,811 people in United States, concentrated in California and Texas.

What is the gender split and age of Dialect fans?

50.1% of Dialect fans are female, 49.9% are male, with an average age of 34.8 years.

Which brands do Dialect fans like most?

Dialect fans show strongest brand affinity for Keene, New Hampshire (675×), Mothercare (21.75×), and Nationality (12.22×) over the country average.

Where do Dialect fans live in United States?

Dialect fans in United States are most concentrated in California (reach 51,063), Texas (reach 40,206), and Florida (reach 30,012). These three regions account for the largest share of the active audience.

What other brands do Dialect fans also like?

Beyond Dialect itself, the audience over-indexes on Mothercare (21.75×), Nationality (12.22×), South Yorkshire (24.44×), and Bank account (3.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dialect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.