USB Audience in United States

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USB has an estimated audience of 7,581,951 people in United States. 38.3% are female, 61.7% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Stucco, Cassoulet, N1 road (South Africa), Atkins diet.

The average USB fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Stucco, Cassoulet, with strongest over-indexing on Elsword (21.72× the country average). Demographically, the USB audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of USB fans

Demographic split for USB audience in United States
MetricValue
Female38.3%
Male61.7%
Average age41.4
Estimated audience size7,581,951

Audience persona

The typical USB fan in United States is more male, around 41.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for USB in United States
RegionReachAffinity
California1,240,3691.49×
Texas788,5271.21×
Florida601,6451.17×
New York509,1571.2×
Illinois286,8131.14×
Pennsylvania234,9030.92×
Georgia231,8360.99×
Ohio225,4630.97×
New Jersey220,5791.14×
North Carolina219,0310.96×
Virginia195,5351.06×
Michigan180,7230.91×
Washington180,2011.18×
Arizona160,5501.04×
Tennessee156,8891.03×
Massachusetts152,5511.02×
Colorado140,3891.17×
Maryland139,4411.07×
Minnesota134,0561.23×
Missouri133,2031.09×
Indiana125,6830.91×
Alabama110,6461.04×
Oregon107,4411.24×
Wisconsin104,3770.92×
Kentucky95,7011.01×
Louisiana94,3560.97×
South Carolina92,4860.81×
Nevada82,1361.12×
Oklahoma82,1150.98×
Connecticut76,0931×
Utah69,3191.02×
Arkansas65,5521.05×
Iowa63,0931.01×
Kansas60,0591.01×
Mississippi58,7610.94×
Nebraska39,1401.03×
New Mexico38,3171.01×
Idaho37,8441×
Hawaii36,0001.1×
West Virginia24,5540.7×
Washington, District of Columbia23,3721.03×
New Hampshire23,2630.78×
Rhode Island22,2590.92×
Maine21,7700.8×
Montana17,3420.82×
Delaware16,9470.81×
South Dakota14,4720.83×
Alaska13,8310.85×
North Dakota13,5900.87×
Vermont9,7080.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USB audience
BrandAffinityCategory
Elsword21.72×Games
Stucco6.39×Home & Garden
Cassoulet5.92×Food & Beverages
N1 road (South Africa)2.1×Travel & Leisure
Atkins diet2.59×Health
Northrop Grumman2.85×Business & Career
MK1.6×Music & Radio
Women's empowerment1.52×Politics & Society
Springfield, Illinois3.66×Travel & Leisure
Zach Ertz2.06×Sports
Eden Lake2.04×Movies & TV
Salman Khan1.8×Movies & TV
Voltron: Legendary Defender3.59×Movies & TV
Underarm hair1.73×Beauty & Wellness
Pot roast1.91×Food & Beverages
Al Ahly SC1.55×Sports
Box lacrosse1.57×Sports
Life of Pi1.72×Movies & TV
JFK (film)1.68×Movies & TV
The Swan (film)3.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USB audience
TraitClusterScore
Early Adopter MentalityPOWER1.45
Quality AwarenessPREMIUM1.43
Need for SecurityCONSERVATISM1.36
Luxury OrientationPREMIUM1.31
IndividualismJOY1.28
Convenience OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for USB
CountryShare
United States12.1%
Germany7.5%
Italy5.2%

See USB audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does USB have in United States?

USB has an estimated audience of 7,581,951 people in United States, concentrated in California and Texas.

What is the gender split and age of USB fans?

38.3% of USB fans are female, 61.7% are male, with an average age of 41.4 years.

Which brands do USB fans like most?

USB fans show strongest brand affinity for Elsword (21.72×), Stucco (6.39×), and Cassoulet (5.92×) over the country average.

Where do USB fans live in United States?

USB fans in United States are most concentrated in California (reach 1,240,369), Texas (reach 788,527), and Florida (reach 601,645). These three regions account for the largest share of the active audience.

What other brands do USB fans also like?

Beyond USB itself, the audience over-indexes on Stucco (6.39×), Cassoulet (5.92×), N1 road (South Africa) (2.1×), and Atkins diet (2.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.