Rascasse Audience Intelligence

USB Audience in United States

A data profile of the people who buy, follow and care about USB in United States — modelled from more than twelve digital signal sources. USB has an estimated audience of 7,581,951 people in United States.

#2858among Topic in United States#216in Technology & Electronics

The average USB fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Battery charger, Rechargeable battery, with strongest over-indexing on Micro Center (4.36× the country average).

Demographically, the USB audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical USB fan in United States is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Micro Center.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the USB profile in United States.

Audience size
7.6M
in United States
Gender
38.3%♀
61.7% male
Age
41.4
average years
Country rank
#4684
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of USB fans

38.3% are female, 61.7% are male, average age 41.4.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for USB audience in United States
MetricValue
Female38.3%
Male61.7%
Average age41.4
Estimated audience size7,581,951
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the USB audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

12.0%

of the worldwide USB audience comes from United States.

Worldwide audience distribution share by country for USB
CountryShare
United States12.0%
Germany7.5%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the USB audience in United States is strongest.

Fig. 05

Top regions by affinity

USB fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.43×
02Louisiana~100K1.20×
03Texas~800K1.17×
04Nevada~90K1.16×
05Minnesota~100K1.14×
06New York~500K1.13×
07Oregon~100K1.13×
08Florida~600K1.12×
09Colorado~100K1.12×
10Hawaii~40K1.12×
11Washington~200K1.11×
12Kansas~60K1.08×
13Illinois~300K1.07×
14Alabama~100K1.07×
15New Jersey~200K1.05×
16Arizona~200K1.05×
17Maryland~100K1.05×
18Nebraska~40K1.05×
19Missouri~100K1.04×
20New Mexico~40K1.04×
21Idaho~40K1.03×
22Oklahoma~90K1.02×
23Utah~70K1.02×
24Arkansas~60K1.02×
25South Dakota~20K1.02×
26Virginia~200K1.00×
27Tennessee~200K1.00×
28Iowa~60K1.00×
29Kentucky~90K0.99×
30Georgia~200K0.97×
31Massachusetts~100K0.97×
32Connecticut~70K0.97×
33Ohio~200K0.96×
34Washington, District of Columbia~20K0.96×
35Alaska~20K0.95×
36North Carolina~200K0.94×
37North Dakota~10K0.94×
38Indiana~100K0.93×
39Mississippi~60K0.93×
40Wisconsin~100K0.92×
41Rhode Island~20K0.92×
42Michigan~200K0.89×
43Pennsylvania~200K0.88×
44Montana~20K0.88×
45Delaware~20K0.88×
46South Carolina~100K0.85×
47Maine~20K0.83×
48Vermont~10K0.82×
49West Virginia~30K0.81×
50New Hampshire~20K0.81×
Fig. 06

Affinity by region

Affinity by region — USB, United States
0.81×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the USB audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for USB audience
#·InterestCategoryAffinity×
01Battery chargerHome & Garden6.06×
02Rechargeable batteryHome & Garden4.50×
03Micro CenterShopping4.36×
04ProjectorsTechnology & Electronics3.73×
05Solar panelHome & Garden2.86×
06LED lampHome & Garden2.82×
07Smart deviceTechnology & Electronics2.73×
08Privacy policyTechnology & Electronics2.73×
09Solar powerHome & Garden2.25×
10Discount TireShopping1.90×
11Sustainable energyHome & Garden1.85×
12Made in USABusiness & Career1.81×
13Tesla MotorsCars & Mobility1.77×
14Microwave ovenHome & Garden1.72×
15InnovationBusiness & Career1.67×
16Solar energyHome & Garden1.66×
17Real propertyHome & Garden1.65×
18KitchenwareHome & Garden1.62×
19Hardware storeHome & Garden1.57×
20Air conditioningTechnology & Electronics1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the USB audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by USB audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.51×
Quality AwarenessPREMIUM1.44×
PatriotismCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by USB audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
MindfulnessBALANCE0.69×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does USB have in United States?

USB has an estimated audience of 7,581,951 people in United States, concentrated in California and Texas.

02

What is the gender split and age of USB fans?

38.3% of USB fans are female, 61.7% are male, with an average age of 41.4 years.

03

Which brands do USB fans like most?

USB fans show strongest brand affinity for Micro Center (4.36×), Battery charger (6.06×), and Rechargeable battery (4.5×) over the country average.

04

Where do USB fans live in United States?

USB fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do USB fans also like?

Beyond USB itself, the audience over-indexes on Battery charger (6.06×), Rechargeable battery (4.5×), Solar panel (2.86×), and Discount Tire (1.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See USB audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for USB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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