Rascasse Audience Intelligence

DailyLook Audience in United States

A data profile of the people who buy, follow and care about DailyLook in United States — modelled from more than twelve digital signal sources. DailyLook has an estimated audience of 550,597 people in United States.

#1119among Website / Newspaper / Magazine in United States#1286in Fashion & Accessoires

The average DailyLook fan in United States is 34.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gorgonzola, COS, Telegram, with strongest over-indexing on Gorgonzola (129.92× the country average).

Demographically, the DailyLook audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DailyLook fan in United States is balanced, around 34.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Gorgonzola.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DailyLook profile in United States.

Audience size
551K
in United States
Gender
53.6%♀
46.4% male
Age
34.2
average years
Country rank
#34617
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of DailyLook

53.6% are female, 46.4% are male, average age 34.2.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for DailyLook audience in United States
MetricValue
Female53.6%
Male46.4%
Average age34.2
Estimated audience size550,597
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the DailyLook audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

73.1%

of the worldwide DailyLook audience comes from United States.

Worldwide audience distribution share by country for DailyLook
CountryShare
United States73.1%
South Korea10.7%
Japan9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DailyLook audience in United States is strongest.

Fig. 05

Top regions by affinity

DailyLook fans by region: top regions in United States
#RegionReachAffinity×
01Montana~3K1.68×
02New Hampshire~3K1.31×
03Alaska~2K1.31×
04Colorado~10K1.24×
05Maine~2K1.24×
06Minnesota~10K1.22×
07South Dakota~2K1.18×
08California~70K1.16×
09Nebraska~3K1.16×
10Idaho~3K1.14×
11North Dakota~1K1.11×
12Vermont~1K1.11×
13Washington~10K1.09×
14Iowa~5K1.08×
15Wisconsin~9K1.07×
16South Carolina~9K1.06×
17Massachusetts~10K1.05×
18Kansas~5K1.05×
19Virginia~10K1.04×
20Connecticut~6K1.01×
21Oregon~6K0.99×
22Tennessee~10K0.97×
23North Carolina~20K0.96×
24Rhode Island~2K0.95×
25Delaware~1K0.95×
26Missouri~9K0.94×
27West Virginia~2K0.94×
28Ohio~20K0.92×
29Alabama~7K0.92×
30Oklahoma~6K0.91×
31Arkansas~4K0.91×
32Pennsylvania~20K0.90×
33Maryland~9K0.89×
34New Mexico~2K0.87×
35Michigan~10K0.86×
36Indiana~9K0.86×
37Mississippi~4K0.86×
38Illinois~20K0.85×
39Kentucky~6K0.85×
40Georgia~10K0.84×
41New Jersey~10K0.84×
42Washington, District of Columbia~1K0.84×
43Utah~4K0.83×
44Louisiana~6K0.82×
45Hawaii~2K0.82×
46Nevada~4K0.81×
47Texas~40K0.80×
48Arizona~9K0.79×
49New York~20K0.71×
50Florida~30K0.70×
Fig. 06

Affinity by region

Affinity by region — DailyLook, United States
0.70×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DailyLook audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DailyLook audience
#·InterestCategoryAffinity×
01GorgonzolaFood & Beverages129.92×
02COSShopping35.42×
03Zadig & VoltaireFashion & Accessoires26.80×
04International educationBusiness & Career20.00×
05Superdry.Fashion & Accessoires20.00×
06paul smithFashion & Accessoires19.75×
07TelegramInternet & Social Media19.43×
08NotebookTechnology & Electronics16.07×
09Group buyingShopping15.53×
10Society6Shopping15.44×
11Tory BurchFashion & Accessoires10.41×
12Thai cuisineFood & Beverages7.74×
13Tim HortonSports6.44×
14QVCMovies & TV5.66×
15Diaper bagKids & Family4.36×
16NordstromShopping3.41×
17Discount storesShopping3.37×
18Planet FitnessSports3.29×
19AirbnbTravel & Leisure2.55×
20PinterestInternet & Social Media2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DailyLook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DailyLook audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.23×
IndulgenceJOY2.18×
Luxury OrientationPREMIUM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DailyLook audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
Early Adopter MentalityPOWER0.79×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DailyLook have in United States?

DailyLook has an estimated audience of 550,597 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DailyLook fans?

53.6% of DailyLook fans are female, 46.4% are male, with an average age of 34.2 years.

03

Which brands do DailyLook fans like most?

DailyLook fans show strongest brand affinity for Gorgonzola (129.92×), COS (35.42×), and Telegram (19.43×) over the country average.

04

Where do DailyLook fans live in United States?

DailyLook fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do DailyLook fans also like?

Beyond DailyLook itself, the audience over-indexes on COS (35.42×), Telegram (19.43×), Tory Burch (10.41×), and International education (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See DailyLook audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DailyLook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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