DailyLook Audience in United States
DailyLook has an estimated audience of 561,166 people in United States. 53.6% are female, 46.4% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Product design, Laneige, Electrolyte, Mothercare.
The average DailyLook fan in United States is 34.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Product design, Laneige, with strongest over-indexing on Home equity (3.22× the country average). Demographically, the DailyLook audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine
Demographics of DailyLook fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 34.2 |
| Estimated audience size | 561,166 |
Audience persona
The typical DailyLook fan in United States is balanced, around 34.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 70,378 | 1.14× |
| Texas | 39,413 | 0.82× |
| Florida | 27,447 | 0.72× |
| New York | 24,582 | 0.78× |
| Pennsylvania | 18,477 | 0.98× |
| Ohio | 17,285 | 1× |
| Illinois | 17,250 | 0.92× |
| North Carolina | 16,808 | 1× |
| Virginia | 15,964 | 1.17× |
| Georgia | 15,407 | 0.89× |
| Washington | 13,262 | 1.18× |
| Massachusetts | 12,910 | 1.17× |
| New Jersey | 12,767 | 0.89× |
| Michigan | 12,690 | 0.86× |
| Colorado | 12,065 | 1.36× |
| Tennessee | 10,888 | 0.97× |
| Minnesota | 10,515 | 1.31× |
| South Carolina | 10,056 | 1.19× |
| Arizona | 9,388 | 0.82× |
| Maryland | 9,012 | 0.93× |
| Wisconsin | 8,849 | 1.05× |
| Indiana | 8,426 | 0.82× |
| Missouri | 8,255 | 0.91× |
| Alabama | 7,123 | 0.91× |
| Oregon | 6,952 | 1.08× |
| Connecticut | 6,194 | 1.1× |
| Kentucky | 5,711 | 0.81× |
| Louisiana | 5,425 | 0.75× |
| Oklahoma | 5,189 | 0.83× |
| Iowa | 4,789 | 1.04× |
| Kansas | 4,212 | 0.95× |
| Nevada | 4,115 | 0.76× |
| Utah | 3,996 | 0.8× |
| Arkansas | 3,823 | 0.83× |
| Nebraska | 3,679 | 1.31× |
| Mississippi | 3,083 | 0.67× |
| Idaho | 3,036 | 1.08× |
| New Hampshire | 2,883 | 1.3× |
| Maine | 2,698 | 1.34× |
| Montana | 2,399 | 1.54× |
| New Mexico | 2,128 | 0.76× |
| Alaska | 2,011 | 1.67× |
| South Dakota | 1,730 | 1.33× |
| Rhode Island | 1,561 | 0.87× |
| West Virginia | 1,538 | 0.59× |
| Hawaii | 1,403 | 0.58× |
| North Dakota | 1,286 | 1.12× |
| Delaware | 1,284 | 0.83× |
| Vermont | 1,245 | 1.26× |
| Washington, District of Columbia | 1,200 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 3.22× | Home & Garden |
| Product design | 2.97× | Business & Career |
| Laneige | 6.52× | Beauty & Wellness |
| Electrolyte | 5.64× | Health |
| Mothercare | 3.77× | Kids & Family |
| Jesse Plemons | 3.76× | Movies & TV |
| Nuts (film) | 6.22× | Movies & TV |
| JDSU | 3.24× | Business & Career |
| Ipag Business School | 20× | Business & Career |
| Combat sport | 1.64× | Sports |
| Nebraska Cornhuskers football | 3.6× | Sports |
| Elsword | 15.89× | Games |
| Collectable | 1.5× | Kids & Family |
| Bank account | 2.32× | Business & Career |
| Jersey (fabric) | 20× | Fashion & Accessoires |
| Voter registration | 4.38× | Politics & Society |
| La Opinión | 6.48× | News |
| Janitor | 5.47× | Home & Garden |
| Layne Staley | 5.25× | Music & Radio |
| Hector (musician) | 9.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.67 |
| LGBTQ+ Identity | OPEN | 2.04 |
| Design Affinity | PREMIUM | 1.79 |
| Quality Awareness | PREMIUM | 1.69 |
| Indulgence | JOY | 1.6 |
| Sustainability | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.5% |
| South Korea | 10.5% |
| Japan | 9.8% |
See DailyLook audiences in other countries
More Fashion & Accessoires audiences in United States
Frequently asked questions
How many fans does DailyLook have in United States?
DailyLook has an estimated audience of 561,166 people in United States, concentrated in California and Texas.
What is the gender split and age of DailyLook fans?
53.6% of DailyLook fans are female, 46.4% are male, with an average age of 34.2 years.
Which brands do DailyLook fans like most?
DailyLook fans show strongest brand affinity for Home equity (3.22×), Product design (2.97×), and Laneige (6.52×) over the country average.
Where do DailyLook fans live in United States?
DailyLook fans in United States are most concentrated in California (reach 70,378), Texas (reach 39,413), and Florida (reach 27,447). These three regions account for the largest share of the active audience.
What other brands do DailyLook fans also like?
Beyond DailyLook itself, the audience over-indexes on Product design (2.97×), Laneige (6.52×), Electrolyte (5.64×), and Mothercare (3.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for DailyLook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.