HeizOel24 Audience in Germany
HeizOel24 has an estimated audience of 428,104 people in Germany. 48.3% are female, 51.7% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CHECK24, WE Fashion, Jotex, Tagesschau, Secret Escapes.
The average HeizOel24 fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CHECK24, WE Fashion, Jotex, with strongest over-indexing on CHECK24 (5.65× the country average). Demographically, the HeizOel24 audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of HeizOel24 fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 38.5 |
| Estimated audience size | 428,104 |
Audience persona
The typical HeizOel24 fan in Germany is balanced, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for CHECK24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,510 | 0.92× |
| Bayern | 83,512 | 1.21× |
| Baden-Württemberg | 62,633 | 1.07× |
| Niedersachsen | 45,075 | 1.08× |
| Hessen | 36,933 | 1.13× |
| Rheinland-Pfalz | 31,594 | 1.47× |
| Sachsen | 22,461 | 1.07× |
| Schleswig-Holstein | 17,238 | 1.12× |
| Brandenburg | 14,397 | 1.08× |
| Thüringen | 12,542 | 1.15× |
| Sachsen-Anhalt | 12,171 | 1.1× |
| Berlin | 8,274 | 0.43× |
| Saarland | 7,342 | 1.4× |
| Mecklenburg-Vorpommern | 5,726 | 0.7× |
| Hamburg | 4,038 | 0.42× |
| Bremen | 2,315 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CHECK24 | 5.65× | Business & Career |
| WE Fashion | 11.83× | Fashion & Accessoires |
| Jotex | 26.68× | Shopping |
| Tagesschau | 2.25× | Movies & TV |
| Secret Escapes | 5.37× | Travel & Leisure |
| Transfermarkt | 2.49× | Sports |
| Satire | 3.58× | Literature |
| REWE | 1.64× | Shopping |
| Western Union | 3.01× | Business & Career |
| Hygiene | 2.32× | Beauty & Wellness |
| Freeware | 1.83× | Technology & Electronics |
| Black Friday (shopping) | 2.02× | Shopping |
| Comparison shopping website | 2.86× | Shopping |
| Billiger.de | 4.22× | Shopping |
| German television comedy | 3.47× | Movies & TV |
| Energy | 1.72× | Home & Garden |
| Headphones | 3.15× | Technology & Electronics |
| Ariana Grande | 2.78× | Music & Radio |
| Lycamobile | 4.94× | Technology & Electronics |
| Westdeutscher Rundfunk | 1.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.46 |
| Indulgence | JOY | 1.28 |
| Quality Awareness | PREMIUM | 1.2 |
| Sports Activity | POWER | 1.13 |
| Need for Security | CONSERVATISM | 1.13 |
| Sustainability | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.7% |
| Austria | 4.8% |
| Switzerland | 3.0% |
See HeizOel24 audiences in other countries
More Business & Career audiences in Germany
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- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does HeizOel24 have in Germany?
HeizOel24 has an estimated audience of 428,104 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HeizOel24 fans?
48.3% of HeizOel24 fans are female, 51.7% are male, with an average age of 38.5 years.
Which brands do HeizOel24 fans like most?
HeizOel24 fans show strongest brand affinity for CHECK24 (5.65×), WE Fashion (11.83×), and Jotex (26.68×) over the country average.
Where do HeizOel24 fans live in Germany?
HeizOel24 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,510), Bayern (reach 83,512), and Baden-Württemberg (reach 62,633). These three regions account for the largest share of the active audience.
What other brands do HeizOel24 fans also like?
Beyond HeizOel24 itself, the audience over-indexes on WE Fashion (11.83×), Jotex (26.68×), Tagesschau (2.25×), and Secret Escapes (5.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HeizOel24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.