HeizOel24 Target Market in Germany
A data profile of the people who buy, follow and care about HeizOel24 in Germany — modelled from more than twelve digital signal sources. HeizOel24 has an estimated audience of 432,045 people in Germany.
The average HeizOel24 fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include CHECK24, WE Fashion, Billiger.de, with strongest over-indexing on CHECK24 (20.23× the country average).
Demographically, the HeizOel24 audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical HeizOel24 fan in Germany is balanced, around 38.3 years old, with strong Quality Awareness tendencies and a notable affinity for CHECK24.
At a glance
The key figures that characterise the HeizOel24 profile in Germany.
Search interest · 12-month trend
Customer demographics of HeizOel24
46.9% are female, 53.1% are male, average age 38.3.
Gender split
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 38.3 |
| Estimated audience size | 432,045 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide HeizOel24 audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 93.0% |
| Switzerland | 2.8% |
| Austria | 1.7% |
Geography
Where the HeizOel24 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~7K | 1.41× | |
| 02 | Rheinland-Pfalz | ~30K | 1.38× | |
| 03 | Sachsen-Anhalt | ~10K | 1.32× | |
| 04 | Thüringen | ~10K | 1.27× | |
| 05 | Bayern | ~80K | 1.13× | |
| 06 | Brandenburg | ~20K | 1.12× | |
| 07 | Niedersachsen | ~50K | 1.11× | |
| 08 | Sachsen | ~20K | 1.10× | |
| 09 | Hessen | ~40K | 1.09× | |
| 10 | Schleswig-Holstein | ~20K | 1.08× | |
| 11 | Baden-Württemberg | ~60K | 0.96× | |
| 12 | Nordrhein-Westfalen | ~80K | 0.84× | |
| 13 | Bremen | ~3K | 0.76× | |
| 14 | Mecklenburg-Vorpommern | ~6K | 0.72× | |
| 15 | Hamburg | ~4K | 0.46× | |
| 16 | Berlin | ~8K | 0.42× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the HeizOel24 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CHECK24 | Business & Career | 20.23× | ||
| 02 | WE Fashion | Fashion & Accessoires | 14.22× | ||
| 03 | Billiger.de | Shopping | 11.04× | ||
| 04 | Rebecca Ferguson | Movies & TV | 10.37× | ||
| 05 | Zell am See | Travel & Leisure | 9.34× | ||
| 06 | Travelzoo | Travel & Leisure | 7.13× | ||
| 07 | Die Küchenschlacht | Food & Beverages | 6.82× | ||
| 08 | Comparison shopping website | Shopping | 2.61× | ||
| 09 | Refrigerator | Home & Garden | 2.54× | ||
| 10 | Energy | Home & Garden | 2.42× | ||
| 11 | French Bulldog | Pets & Animals | 2.01× | ||
| 12 | REWE | Shopping | 1.86× | ||
| 13 | Aldi | Shopping | 1.84× | ||
| 14 | Efficient energy use | Technology & Electronics | 1.84× | ||
| 15 | Postbank | Business & Career | 1.66× | ||
| 16 | AutoScout24 | Cars & Mobility | 1.56× | ||
| 17 | Transfermarkt | Sports | 1.56× | ||
| 18 | Commerzbank | Business & Career | 1.54× | ||
| 19 | Netto Marken-Discount | Shopping | 1.53× | ||
| 20 | Tagesschau | Movies & TV | 1.50× |
Personality of the HeizOel24 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.27× | |
| Need for Security | CONSERVATISM | 1.50× | |
| Price Sensitivity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Pet Ownership | JOY | 0.83× | |
| Sports Activity | POWER | 0.85× |
Frequently asked questions
Who is HeizOel24's target market in Germany?
HeizOel24's target market in Germany covers an estimated 432,045 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HeizOel24 customers?
46.9% of the HeizOel24 audience are female, 53.1% are male, with an average age of 38.3 years.
Which brands do HeizOel24 fans like most?
HeizOel24 fans show strongest brand affinity for CHECK24 (20.23×), WE Fashion (14.22×), and Billiger.de (11.04×) over the country average.
Where do HeizOel24 fans live in Germany?
HeizOel24 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do HeizOel24 fans also like?
Beyond HeizOel24 itself, the audience over-indexes on WE Fashion (14.22×), Billiger.de (11.04×), Rebecca Ferguson (10.37×), and REWE (1.86×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for HeizOel24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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