BBVA Bancomer Audience in United States
BBVA Bancomer has an estimated audience of 346,618 people in United States. 39.3% are female, 60.7% are male, average age 33.6. Top brand affinities: Google Maps, Indeed.com, Cillian Murphy, Volaris, Enterprise Rent-A-Car.
Top brand affinities include Google Maps, Indeed.com, Cillian Murphy, with strongest over-indexing on Google Maps (22.23× the country average). Demographically, the BBVA Bancomer audience skews more male with an average age of 33.6, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of BBVA Bancomer fans
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 33.6 |
| Estimated audience size | 346,618 |
Audience persona
The typical BBVA Bancomer fan in United States is more male, around 33.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 22.23× | Internet & Social Media |
| Indeed.com | 14.84× | Business & Career |
| Cillian Murphy | 36.57× | Movies & TV |
| Volaris | 41.29× | Travel & Leisure |
| Enterprise Rent-A-Car | 15.16× | Cars & Mobility |
| OXXO | 115.81× | Fashion & Accessoires |
| CarGurus | 11.97× | Cars & Mobility |
| Autism Awareness | 19.03× | Health |
| Circle K | 13.9× | Shopping |
| Diabetes mellitus awareness | 12.48× | Health |
| Capital One | 7.22× | Business & Career |
| Google News | 10.2× | News |
| AccuWeather | 10.9× | Home & Garden |
| Korean cuisine | 17.04× | Food & Beverages |
| Orange | 28.25× | Technology & Electronics |
| Apple Store | 12.51× | Shopping |
| MoneyGram | 23.83× | Business & Career |
| DuckDuckGo | 13.5× | Internet & Social Media |
| Armie Hammer | 30.4× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.6 |
| Social Media Usage | JOY | 1.44 |
| Convenience Orientation | PREMIUM | 1.35 |
| Spirituality | BALANCE | 1.26 |
| Urban Lifestyle | OPEN | 1.25 |
| Need for Security | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 85.4% |
| United States | 12.3% |
| China | 0.6% |
See BBVA Bancomer audiences in other countries
More Bank audiences in United States
- Bank of America (61,039,441)
- Capital One (60,963,810)
- Chase (bank) (42,445,978)
- Chase (41,959,297)
- Citibank (16,468,757)
How to read this data
Audience size is the estimated number of people in United States who actively search for BBVA Bancomer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.