Rascasse Audience Intelligence

BBVA Bancomer Target Market in United States

A data profile of the people who buy, follow and care about BBVA Bancomer in United States — modelled from more than twelve digital signal sources. BBVA Bancomer has an estimated audience of 368,075 people in United States.

#52among Bank in United States#4487among Brand in United States#2661in Business & Career

The average BBVA Bancomer fan in United States is 33.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Volaris, OXXO, FIFA Club World Cup, with strongest over-indexing on Volaris (45.09× the country average).

Demographically, the BBVA Bancomer audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BBVA Bancomer fan in United States is more male, around 33.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Volaris.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BBVA Bancomer profile in United States.

Audience size
368K
in United States
Gender
39.3%♀
60.7% male
Age
33.6
average years
Country rank
#43450
Brand in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BBVA Bancomer

39.3% are female, 60.7% are male, average age 33.6.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for BBVA Bancomer audience in United States
MetricValue
Female39.3%
Male60.7%
Average age33.6
Estimated audience size368,075
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the BBVA Bancomer audience in United States
Age bracketShare%
16-1933%
20-2923%
30-3920%
40-4916%
50+9%
Fig. 04

Worldwide distribution

9.1%

of the worldwide BBVA Bancomer audience comes from United States.

Worldwide audience distribution share by country for BBVA Bancomer
CountryShare
Mexico85.9%
United States9.1%
Spain2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BBVA Bancomer audience in United States is strongest.

Fig. 05

Top regions by affinity

BBVA Bancomer customers by region in United States
#RegionReachAffinity×
01Texas~100K3.32×
02California~100K2.80×
03Arizona~10K2.04×
04New Mexico~2K1.34×
05Nevada~4K1.21×
06Washington~8K1.18×
07Oregon~5K1.17×
08Alaska<1K1.12×
09Colorado~6K1.08×
10Illinois~10K1.07×
11North Dakota<1K1.06×
12Montana<1K1.04×
13South Dakota<1K1.02×
14Vermont<1K1.02×
15Delaware<1K1.01×
16Utah~3K1.00×
17Washington, District of Columbia~1K1.00×
18Kansas~3K0.99×
19Idaho~2K0.99×
20West Virginia~2K0.99×
21Hawaii~1K0.99×
22Rhode Island~1K0.99×
23New Hampshire~1K0.98×
24Maine~1K0.98×
25Nebraska~2K0.97×
26Arkansas~3K0.96×
27Mississippi~3K0.96×
28Oklahoma~4K0.95×
29Iowa~3K0.94×
30Louisiana~4K0.93×
31Connecticut~3K0.93×
32Alabama~4K0.92×
33Kentucky~4K0.92×
34Georgia~10K0.91×
35Tennessee~6K0.91×
36Missouri~5K0.90×
37South Carolina~5K0.90×
38Wisconsin~5K0.90×
39Indiana~6K0.89×
40Minnesota~4K0.89×
41Maryland~5K0.88×
42North Carolina~9K0.86×
43Massachusetts~6K0.86×
44Michigan~8K0.84×
45Virginia~7K0.84×
46New Jersey~7K0.83×
47New York~20K0.82×
48Pennsylvania~10K0.82×
49Ohio~9K0.82×
50Florida~20K0.78×
Fig. 06

Affinity by region

Affinity by region — BBVA Bancomer, United States
0.78×1.00×3.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BBVA Bancomer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BBVA Bancomer audience
#·InterestCategoryAffinity×
01OXXOFashion & Accessoires118.18×
02ScotiabankBusiness & Career59.33×
03TelcelTechnology & Electronics51.60×
04VolarisTravel & Leisure45.09×
05Real BetisSports43.55×
06FIFA Club World CupSports30.05×
07Atlético MadridSports22.63×
08AeroméxicoTravel & Leisure22.44×
09Los Angeles FCSports21.77×
10Cruz AzulSports17.41×
11Tigres UANLSports16.80×
12Paris Saint-GermainSports13.75×
13MariachiMusic & Radio13.69×
14Club AméricaSports12.91×
15Korean cuisineFood & Beverages12.02×
16CumbiaMusic & Radio11.75×
17Liga MXSports10.40×
18Real Madrid C.F.Sports5.17×
19FC BarcelonaSports5.17×
20MexicoTravel & Leisure3.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BBVA Bancomer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BBVA Bancomer audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.73×
SpiritualityBALANCE1.71×
Social Media UsageJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BBVA Bancomer audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.51×
Design AffinityPREMIUM0.53×
CreativityOPEN0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BBVA Bancomer's target market in United States?

BBVA Bancomer's target market in United States covers an estimated 368,075 people, concentrated in California and Texas.

02

What is the gender split and age of BBVA Bancomer customers?

39.3% of the BBVA Bancomer audience are female, 60.7% are male, with an average age of 33.6 years.

03

Which brands do BBVA Bancomer fans like most?

BBVA Bancomer fans show strongest brand affinity for Volaris (45.09×), OXXO (118.18×), and FIFA Club World Cup (30.05×) over the country average.

04

Where do BBVA Bancomer fans live in United States?

BBVA Bancomer fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do BBVA Bancomer fans also like?

Beyond BBVA Bancomer itself, the audience over-indexes on OXXO (118.18×), FIFA Club World Cup (30.05×), Atlético Madrid (22.63×), and Cruz Azul (17.41×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for BBVA Bancomer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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