BBVA Bancomer Audience in United States
BBVA Bancomer has an estimated audience of 346,618 people in United States. 39.3% are female, 60.7% are male, average age 33.6. Top brand affinities: Kendra Scott, Kemper Amps, Nationality, Mayfield, Kentucky, Historic site.
Top brand affinities include Kendra Scott, Kemper Amps, Nationality, with strongest over-indexing on Kendra Scott (20.36× the country average). Demographically, the BBVA Bancomer audience skews more male with an average age of 33.6, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of BBVA Bancomer fans
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 33.6 |
| Estimated audience size | 346,618 |
Audience persona
The typical BBVA Bancomer fan in United States is more male, around 33.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kendra Scott.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kendra Scott | 20.36× | Fashion & Accessoires |
| Kemper Amps | 115.81× | Music & Radio |
| Nationality | 8.57× | Politics & Society |
| Mayfield, Kentucky | 62.52× | Travel & Leisure |
| Historic site | 11.04× | Arts & Culture |
| Minnesota | 4.27× | Travel & Leisure |
| Mathcore | 15.31× | Music & Radio |
| Governor of Michigan | 13.92× | Politics & Society |
| Hipster | 16.55× | Politics & Society |
| Google Home | 10.31× | Technology & Electronics |
| Fairy godmother | 11.77× | Literature |
| Buying and Selling Real Estate | 10.53× | Home & Garden |
| Elsword | 21.43× | Games |
| Lahaina, Hawaii | 23.83× | Travel & Leisure |
| Home construction | 1.78× | Home & Garden |
| Panama | 4.43× | Travel & Leisure |
| Dental hygienist | 8.08× | Health |
| Snow White (Fables) | 11.64× | Literature |
| Jordan Fisher | 9.43× | Movies & TV |
| Stop Bullying | 18.26× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.6 |
| Social Media Usage | JOY | 1.44 |
| Convenience Orientation | PREMIUM | 1.35 |
| Spirituality | BALANCE | 1.26 |
| Urban Lifestyle | OPEN | 1.25 |
| Need for Security | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 85.4% |
| United States | 12.3% |
| China | 0.6% |
See BBVA Bancomer audiences in other countries
More Bank audiences in United States
- Bank of America (61,039,441)
- Capital One (60,963,810)
- Chase (bank) (42,445,978)
- Chase (41,959,297)
- Citibank (16,468,757)
How to read this data
Audience size is the estimated number of people in United States who actively search for BBVA Bancomer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.