Rascasse Audience Intelligence

Caprice Target Market in United States

A data profile of the people who buy, follow and care about Caprice in United States — modelled from more than twelve digital signal sources. Caprice has an estimated audience of 249,138 people in United States.

#5789among Brand in United States#1712in Fashion & Accessoires

The average Caprice fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cliphair Extensions, Brazilian Blowout, Jesse Williams, with strongest over-indexing on Cliphair Extensions (195.77× the country average).

Demographically, the Caprice audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caprice fan in United States is more female, around 36.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Cliphair Extensions.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Caprice profile in United States.

Audience size
249K
in United States
Gender
60.7%♀
39.3% male
Age
36.1
average years
Country rank
#53040
Brand in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Caprice

60.7% are female, 39.3% are male, average age 36.1.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Caprice audience in United States
MetricValue
Female60.7%
Male39.3%
Average age36.1
Estimated audience size249,138
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Caprice audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3922%
40-4919%
50+13%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Caprice audience comes from United States.

Worldwide audience distribution share by country for Caprice
CountryShare
United States22.3%
Japan11.9%
Mexico9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caprice audience in United States is strongest.

Fig. 05

Top regions by affinity

Caprice customers by region in United States
#RegionReachAffinity×
01Louisiana~4K1.36×
02Washington, District of Columbia<1K1.32×
03California~40K1.28×
04North Carolina~9K1.21×
05Massachusetts~6K1.14×
06Texas~20K1.12×
07New York~20K1.10×
08Washington~5K1.09×
09South Carolina~4K1.09×
10Oregon~3K1.09×
11Vermont<1K1.07×
12Illinois~9K1.06×
13Virginia~6K1.05×
14Georgia~8K1.04×
15Ohio~8K1.04×
16New Jersey~7K1.04×
17Alabama~4K1.04×
18Maryland~4K1.01×
19Indiana~5K1.00×
20Connecticut~3K1.00×
21Michigan~6K0.99×
22Tennessee~5K0.99×
23Utah~2K0.99×
24Mississippi~2K0.99×
25Colorado~4K0.98×
26Minnesota~3K0.98×
27Kentucky~3K0.98×
28Arkansas~2K0.98×
29Maine<1K0.98×
30Nevada~2K0.97×
31Alaska<1K0.97×
32Pennsylvania~8K0.96×
33Oklahoma~3K0.96×
34Kansas~2K0.96×
35Rhode Island<1K0.96×
36Arizona~5K0.95×
37Missouri~4K0.95×
38Idaho~1K0.95×
39New Hampshire<1K0.95×
40Florida~20K0.94×
41Hawaii~1K0.94×
42Nebraska~1K0.93×
43New Mexico~1K0.93×
44Wisconsin~3K0.91×
45Iowa~2K0.91×
46Montana<1K0.91×
47North Dakota<1K0.91×
48West Virginia~1K0.89×
49Delaware<1K0.88×
50South Dakota<1K0.87×
Fig. 06

Affinity by region

Affinity by region — Caprice, United States
0.87×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caprice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caprice audience
#·InterestCategoryAffinity×
01Cliphair ExtensionsBeauty & Wellness195.77×
02Brazilian BlowoutBeauty & Wellness107.64×
03Junji ItoLiterature64.67×
04Jesse WilliamsMovies & TV44.72×
05Invicta (company)Fashion & Accessoires42.42×
06Ghost RiderMovies & TV41.46×
07Enter the DragonMovies & TV31.23×
08AvèneBeauty & Wellness20.00×
09EucerinBeauty & Wellness20.00×
10Kung Fu HustleMovies & TV20.00×
11VichyBeauty & Wellness15.94×
12Florida LotteryGames15.49×
13Marc MaronMovies & TV14.61×
14WellaBeauty & Wellness14.17×
15David CrossMovies & TV13.96×
16Discount TireShopping12.02×
17SkinCeuticalsBeauty & Wellness11.55×
18Chuck NorrisMovies & TV9.80×
19Einstein Bros. BagelsFood & Beverages8.69×
20Anne HathawayMovies & TV4.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caprice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caprice audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.85×
Convenience OrientationPREMIUM1.50×
SpiritualityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caprice audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.85×
ExtroversionTHRILL0.88×
TravellingTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Caprice's target market in United States?

Caprice's target market in United States covers an estimated 249,138 people, concentrated in California and Texas.

02

What is the gender split and age of Caprice customers?

60.7% of the Caprice audience are female, 39.3% are male, with an average age of 36.1 years.

03

Which brands do Caprice fans like most?

Caprice fans show strongest brand affinity for Cliphair Extensions (195.77×), Brazilian Blowout (107.64×), and Jesse Williams (44.72×) over the country average.

04

Where do Caprice fans live in United States?

Caprice fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Caprice fans also like?

Beyond Caprice itself, the audience over-indexes on Brazilian Blowout (107.64×), Jesse Williams (44.72×), Junji Ito (64.67×), and Discount Tire (12.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Caprice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Caprice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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