Mint julep Audience in United States

Mint julep has an estimated audience of 2,151,987 people in United States. 94.8% are female, 5.2% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Mint julep fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Mint julep audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Mint julep fans

Demographic split for Mint julep audience in United States
MetricValue
Female94.8%
Male5.2%
Average age37.8
Estimated audience size2,151,987

Audience persona

The typical Mint julep fan in United States is more female, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Mint julep in United States
RegionReachAffinity
California177,6740.75×
Texas133,3660.72×
Florida131,9920.91×
New York99,1560.82×
Pennsylvania78,4331.08×
Ohio73,8361.11×
Illinois73,4131.02×
North Carolina73,1001.13×
Georgia68,5651.03×
Kentucky61,2112.27×
Massachusetts56,9661.34×
Michigan56,5411×
Virginia54,9181.05×
Tennessee47,7231.11×
Wisconsin42,6571.32×
New Jersey41,2410.75×
Indiana40,9801.04×
Louisiana40,6431.46×
Alabama40,1321.33×
Washington38,3970.89×
South Carolina38,0541.18×
Colorado36,2941.07×
Missouri35,0801.01×
Minnesota33,6361.09×
Arizona33,1200.75×
Maryland31,1620.84×
Oregon25,1031.02×
Connecticut21,9751.02×
Iowa19,2271.08×
Mississippi17,5200.99×
Oklahoma17,3800.73×
Kansas15,6070.92×
Nevada14,1940.68×
Arkansas13,6380.77×
Utah13,4080.7×
Nebraska12,2861.14×
New Hampshire9,3651.1×
Idaho9,0460.84×
Maine9,0371.17×
Washington, District of Columbia8,4651.31×
West Virginia7,9660.79×
New Mexico7,6040.7×
Rhode Island7,4261.08×
Montana6,8421.15×
Hawaii5,1820.56×
Delaware4,8870.82×
South Dakota4,1630.84×
Vermont4,0611.07×
North Dakota3,4640.78×
Alaska3,2520.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mint julep audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
European Wax Center14.83×Beauty & Wellness
Flickr12.6×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Kérastase20.69×Beauty & Wellness
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.05×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mint julep audience
TraitClusterScore
IndulgenceJOY1.72
Quality AwarenessPREMIUM1.68
Price SensitivityPREMIUM1.55
CreativityOPEN1.52
Family OrientationCONSERVATISM1.51
Design AffinityPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Mint julep
CountryShare
United States90.5%
Canada1.8%
Saudi Arabia1.7%

See Mint julep audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Mint julep have in United States?

Mint julep has an estimated audience of 2,151,987 people in United States, concentrated in California and Texas.

What is the gender split and age of Mint julep fans?

94.8% of Mint julep fans are female, 5.2% are male, with an average age of 37.8 years.

Which brands do Mint julep fans like most?

Mint julep fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Mint julep fans live in United States?

Mint julep fans in United States are most concentrated in California (reach 177,674), Texas (reach 133,366), and Florida (reach 131,992). These three regions account for the largest share of the active audience.

What other brands do Mint julep fans also like?

Beyond Mint julep itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mint julep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.