Rascasse Audience Intelligence

Mint julep Audience in United States

A data profile of the people who buy, follow and care about Mint julep in United States — modelled from more than twelve digital signal sources. Mint julep has an estimated audience of 2,151,987 people in United States.

#35among Alcohol in United States#6087among Topic in United States#817in Food & Beverages

The average Mint julep fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include European Wax Center, Key Food, Kérastase, with strongest over-indexing on European Wax Center (12.11× the country average).

Demographically, the Mint julep audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mint julep fan in United States is more female, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for European Wax Center.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mint julep profile in United States.

Audience size
2.2M
in United States
Gender
94.8%♀
5.2% male
Age
37.8
average years
Country rank
#13466
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mint julep fans

94.8% are female, 5.2% are male, average age 37.8.

Fig. 02

Gender split

94.8%
Female
5.2%
Male
Demographic split for Mint julep audience in United States
MetricValue
Female94.8%
Male5.2%
Average age37.8
Estimated audience size2,151,987
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Mint julep audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

90.4%

of the worldwide Mint julep audience comes from United States.

Worldwide audience distribution share by country for Mint julep
CountryShare
United States90.4%
Canada1.8%
Saudi Arabia1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mint julep audience in United States is strongest.

Fig. 05

Top regions by affinity

Mint julep fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~60K2.20×
02Massachusetts~70K1.57×
03Louisiana~40K1.43×
04Alabama~40K1.38×
05Wisconsin~40K1.29×
06Maine~9K1.22×
07Washington, District of Columbia~8K1.22×
08Nebraska~10K1.17×
09Vermont~4K1.16×
10South Carolina~40K1.13×
11Montana~7K1.13×
12Mississippi~20K1.11×
13Tennessee~50K1.10×
14New Hampshire~9K1.10×
15Colorado~40K1.07×
16Ohio~70K1.06×
17Minnesota~30K1.05×
18North Carolina~70K1.04×
19Iowa~20K1.03×
20Rhode Island~7K1.03×
21Pennsylvania~70K1.02×
22Indiana~40K1.01×
23Georgia~70K1.00×
24Virginia~50K0.99×
25Oregon~20K0.99×
26Connecticut~20K0.99×
27Missouri~30K0.98×
28Michigan~50K0.96×
29Illinois~70K0.95×
30Kansas~20K0.94×
31Delaware~5K0.90×
32South Dakota~4K0.90×
33Alaska~4K0.90×
34North Dakota~4K0.90×
35Idaho~10K0.89×
36Washington~40K0.88×
37Florida~100K0.87×
38West Virginia~9K0.85×
39Maryland~30K0.82×
40Arkansas~10K0.80×
41New York~90K0.77×
42New Mexico~8K0.76×
43Arizona~30K0.74×
44Oklahoma~20K0.74×
45New Jersey~40K0.73×
46California~200K0.72×
47Utah~10K0.72×
48Nevada~10K0.69×
49Texas~100K0.68×
50Hawaii~6K0.65×
Fig. 06

Affinity by region

Affinity by region — Mint julep, United States
0.65×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mint julep audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mint julep audience
#·InterestCategoryAffinity×
01WeledaBeauty & Wellness22.00×
02Paperless PostShopping20.00×
03CDWTechnology & Electronics19.15×
04Key FoodShopping18.64×
05KérastaseBeauty & Wellness16.96×
06Stanley SteemerHome & Garden15.99×
07Anjelica HustonMovies & TV15.76×
08The A-TeamMovies & TV13.35×
09George SorosBusiness & Career13.32×
10Thandie NewtonMovies & TV13.29×
11AsurionBusiness & Career12.39×
12European Wax CenterBeauty & Wellness12.11×
13LongchampFashion & Accessoires11.49×
14Jon FavreauMovies & TV11.14×
15TransUnionTechnology & Electronics10.54×
16La Roche-PosayBeauty & Wellness10.09×
17Rick OwensFashion & Accessoires9.00×
18Dillard'sFashion & Accessoires4.50×
19Non-alcoholic beverageFood & Beverages4.08×
20Discount storesShopping2.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mint julep audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mint julep audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.08×
Price SensitivityPREMIUM1.86×
Quality AwarenessPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mint julep audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.74×
Early Adopter MentalityPOWER0.77×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mint julep have in United States?

Mint julep has an estimated audience of 2,151,987 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Mint julep fans?

94.8% of Mint julep fans are female, 5.2% are male, with an average age of 37.8 years.

03

Which brands do Mint julep fans like most?

Mint julep fans show strongest brand affinity for European Wax Center (12.11×), Key Food (18.64×), and Kérastase (16.96×) over the country average.

04

Where do Mint julep fans live in United States?

Mint julep fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mint julep fans also like?

Beyond Mint julep itself, the audience over-indexes on Key Food (18.64×), Kérastase (16.96×), Paperless Post (20×), and TransUnion (10.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Mint julep audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mint julep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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