Mint julep Audience in United States
Mint julep has an estimated audience of 2,151,987 people in United States. 94.8% are female, 5.2% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Mothercare, Mathcore, Bugatti Chiron.
The average Mint julep fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Mothercare, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Mint julep audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Mint julep fans
| Metric | Value |
|---|---|
| Female | 94.8% |
| Male | 5.2% |
| Average age | 37.8 |
| Estimated audience size | 2,151,987 |
Audience persona
The typical Mint julep fan in United States is more female, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 177,674 | 0.75× |
| Texas | 133,366 | 0.72× |
| Florida | 131,992 | 0.91× |
| New York | 99,156 | 0.82× |
| Pennsylvania | 78,433 | 1.08× |
| Ohio | 73,836 | 1.11× |
| Illinois | 73,413 | 1.02× |
| North Carolina | 73,100 | 1.13× |
| Georgia | 68,565 | 1.03× |
| Kentucky | 61,211 | 2.27× |
| Massachusetts | 56,966 | 1.34× |
| Michigan | 56,541 | 1× |
| Virginia | 54,918 | 1.05× |
| Tennessee | 47,723 | 1.11× |
| Wisconsin | 42,657 | 1.32× |
| New Jersey | 41,241 | 0.75× |
| Indiana | 40,980 | 1.04× |
| Louisiana | 40,643 | 1.46× |
| Alabama | 40,132 | 1.33× |
| Washington | 38,397 | 0.89× |
| South Carolina | 38,054 | 1.18× |
| Colorado | 36,294 | 1.07× |
| Missouri | 35,080 | 1.01× |
| Minnesota | 33,636 | 1.09× |
| Arizona | 33,120 | 0.75× |
| Maryland | 31,162 | 0.84× |
| Oregon | 25,103 | 1.02× |
| Connecticut | 21,975 | 1.02× |
| Iowa | 19,227 | 1.08× |
| Mississippi | 17,520 | 0.99× |
| Oklahoma | 17,380 | 0.73× |
| Kansas | 15,607 | 0.92× |
| Nevada | 14,194 | 0.68× |
| Arkansas | 13,638 | 0.77× |
| Utah | 13,408 | 0.7× |
| Nebraska | 12,286 | 1.14× |
| New Hampshire | 9,365 | 1.1× |
| Idaho | 9,046 | 0.84× |
| Maine | 9,037 | 1.17× |
| Washington, District of Columbia | 8,465 | 1.31× |
| West Virginia | 7,966 | 0.79× |
| New Mexico | 7,604 | 0.7× |
| Rhode Island | 7,426 | 1.08× |
| Montana | 6,842 | 1.15× |
| Hawaii | 5,182 | 0.56× |
| Delaware | 4,887 | 0.82× |
| South Dakota | 4,163 | 0.84× |
| Vermont | 4,061 | 1.07× |
| North Dakota | 3,464 | 0.78× |
| Alaska | 3,252 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Mothercare | 14.13× | Kids & Family |
| Mathcore | 18.06× | Music & Radio |
| Bugatti Chiron | 20.69× | Cars & Mobility |
| Google Home | 11.63× | Technology & Electronics |
| Product design | 2.78× | Business & Career |
| Tiara | 11.66× | Politics & Society |
| Lindy Hop | 11.84× | Music & Radio |
| Home equity | 2.24× | Home & Garden |
| The Historian | 16.48× | Literature |
| Pillow | 1.94× | Home & Garden |
| JDSU | 2.62× | Business & Career |
| Nebraska Cornhuskers | 7.18× | Sports |
| Eurail | 16.57× | Cars & Mobility |
| Natural gas field | 38.88× | Cars & Mobility |
| Parral, Chihuahua | 8.99× | Travel & Leisure |
| Certified diabetes educator | 7.93× | Business & Career |
| Cachorro | 3.17× | Pets & Animals |
| Saving | 1.66× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.72 |
| Quality Awareness | PREMIUM | 1.68 |
| Price Sensitivity | PREMIUM | 1.55 |
| Creativity | OPEN | 1.52 |
| Family Orientation | CONSERVATISM | 1.51 |
| Design Affinity | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.5% |
| Canada | 1.8% |
| Saudi Arabia | 1.7% |
See Mint julep audiences in other countries
More Alcohol audiences in United States
- Beer (74,619,427)
- Whisky (27,567,431)
- Tequila (23,426,140)
- Vodka (19,600,474)
- Microbrewery (17,831,954)
Frequently asked questions
How many fans does Mint julep have in United States?
Mint julep has an estimated audience of 2,151,987 people in United States, concentrated in California and Texas.
What is the gender split and age of Mint julep fans?
94.8% of Mint julep fans are female, 5.2% are male, with an average age of 37.8 years.
Which brands do Mint julep fans like most?
Mint julep fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (20×), and Mothercare (14.13×) over the country average.
Where do Mint julep fans live in United States?
Mint julep fans in United States are most concentrated in California (reach 177,674), Texas (reach 133,366), and Florida (reach 131,992). These three regions account for the largest share of the active audience.
What other brands do Mint julep fans also like?
Beyond Mint julep itself, the audience over-indexes on Lulu 黃路梓茵 (20×), Mothercare (14.13×), Mathcore (18.06×), and Bugatti Chiron (20.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mint julep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.