Hue Audience in United States
Hue has an estimated audience of 2,002,133 people in United States. 80.9% are female, 19.1% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Mothercare, Product design, Home equity, JDSU.
The average Hue fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Mothercare, Product design, with strongest over-indexing on Lulu 黃路梓茵 (12.2× the country average). Demographically, the Hue audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Home automation
Demographics of Hue fans
| Metric | Value |
|---|---|
| Female | 80.9% |
| Male | 19.1% |
| Average age | 38.9 |
| Estimated audience size | 2,002,133 |
Audience persona
The typical Hue fan in United States is more female, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 305,661 | 1.39× |
| Texas | 186,573 | 1.08× |
| Florida | 150,256 | 1.11× |
| New York | 143,268 | 1.28× |
| Illinois | 94,220 | 1.41× |
| Massachusetts | 70,848 | 1.8× |
| Pennsylvania | 68,421 | 1.01× |
| Georgia | 67,533 | 1.09× |
| Washington | 63,280 | 1.58× |
| North Carolina | 61,178 | 1.02× |
| New Jersey | 56,913 | 1.12× |
| Virginia | 55,547 | 1.14× |
| Ohio | 52,085 | 0.84× |
| Michigan | 47,546 | 0.91× |
| Wisconsin | 42,427 | 1.41× |
| Tennessee | 37,883 | 0.94× |
| Maryland | 37,262 | 1.08× |
| Arizona | 35,111 | 0.86× |
| Indiana | 34,029 | 0.93× |
| Colorado | 31,831 | 1.01× |
| Missouri | 29,907 | 0.93× |
| Minnesota | 28,430 | 0.99× |
| Oregon | 27,366 | 1.19× |
| South Carolina | 27,192 | 0.9× |
| Alabama | 25,985 | 0.93× |
| Louisiana | 22,720 | 0.88× |
| Connecticut | 22,022 | 1.1× |
| Kentucky | 20,858 | 0.83× |
| Oklahoma | 18,494 | 0.83× |
| Nevada | 17,765 | 0.92× |
| Utah | 16,352 | 0.91× |
| Arkansas | 13,679 | 0.83× |
| Mississippi | 13,310 | 0.81× |
| Iowa | 13,127 | 0.8× |
| Kansas | 12,978 | 0.82× |
| Hawaii | 11,956 | 1.39× |
| New Mexico | 8,666 | 0.86× |
| Nebraska | 8,588 | 0.86× |
| Idaho | 8,238 | 0.82× |
| New Hampshire | 8,076 | 1.02× |
| Washington, District of Columbia | 8,036 | 1.34× |
| West Virginia | 7,236 | 0.78× |
| Maine | 6,606 | 0.92× |
| Rhode Island | 6,214 | 0.98× |
| Delaware | 4,992 | 0.9× |
| Montana | 4,263 | 0.77× |
| Alaska | 3,439 | 0.8× |
| South Dakota | 3,419 | 0.74× |
| Vermont | 3,296 | 0.94× |
| North Dakota | 2,625 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 12.2× | Movies & TV |
| Mothercare | 3.57× | Kids & Family |
| Product design | 1.96× | Business & Career |
| Home equity | 1.83× | Home & Garden |
| JDSU | 2.21× | Business & Career |
| Tierra Cali | 4.42× | Travel & Leisure |
| Women's empowerment | 2.25× | Politics & Society |
| Vocal harmony | 2.37× | Music & Radio |
| Cam Ward | 1.99× | Sports |
| Assassin's Creed II | 3.8× | Games |
| Jesse Plemons | 1.63× | Movies & TV |
| Home staging | 2.38× | Home & Garden |
| Lindy Hop | 4.3× | Music & Radio |
| Janitor | 2.59× | Home & Garden |
| Meals on Wheels | 2.26× | Food & Beverages |
| Governor of Michigan | 2.7× | Politics & Society |
| Cachorro | 1.89× | Pets & Animals |
| Fairy godmother | 2.53× | Literature |
| Jeep Wagoneer | 1.94× | Cars & Mobility |
| Kento Yamazaki | 3.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.88 |
| Design Affinity | PREMIUM | 1.78 |
| Sustainability | BALANCE | 1.53 |
| Indulgence | JOY | 1.47 |
| Creativity | OPEN | 1.41 |
| DIY Mentality | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.8% |
| Vietnam | 8.7% |
| United Kingdom | 4.9% |
See Hue audiences in other countries
More Home automation audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Hue have in United States?
Hue has an estimated audience of 2,002,133 people in United States, concentrated in California and Texas.
What is the gender split and age of Hue fans?
80.9% of Hue fans are female, 19.1% are male, with an average age of 38.9 years.
Which brands do Hue fans like most?
Hue fans show strongest brand affinity for Lulu 黃路梓茵 (12.2×), Mothercare (3.57×), and Product design (1.96×) over the country average.
Where do Hue fans live in United States?
Hue fans in United States are most concentrated in California (reach 305,661), Texas (reach 186,573), and Florida (reach 150,256). These three regions account for the largest share of the active audience.
What other brands do Hue fans also like?
Beyond Hue itself, the audience over-indexes on Mothercare (3.57×), Product design (1.96×), Home equity (1.83×), and JDSU (2.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.