Rascasse Audience Intelligence

Hue Target Market in United States

A data profile of the people who buy, follow and care about Hue in United States — modelled from more than twelve digital signal sources. Hue has an estimated audience of 1,998,905 people in United States.

#1448among Brand in United States#800in Home & Garden

The average Hue fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include European Wax Center, Dillard's, Thandie Newton, with strongest over-indexing on European Wax Center (15.62× the country average).

Demographically, the Hue audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hue fan in United States is more female, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for European Wax Center.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hue profile in United States.

Audience size
2M
in United States
Gender
80.9%♀
19.1% male
Age
38.9
average years
Country rank
#14242
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hue

80.9% are female, 19.1% are male, average age 38.9.

Fig. 02

Gender split

80.9%
Female
19.1%
Male
Demographic split for Hue audience in United States
MetricValue
Female80.9%
Male19.1%
Average age38.9
Estimated audience size1,998,905
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Hue audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3918%
40-4922%
50+20%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Hue audience comes from United States.

Worldwide audience distribution share by country for Hue
CountryShare
United States31.7%
Vietnam8.7%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hue audience in United States is strongest.

Fig. 05

Top regions by affinity

Hue customers by region in United States
#RegionReachAffinity×
01Washington~80K2.02×
02Massachusetts~70K1.69×
03Wisconsin~40K1.33×
04California~300K1.28×
05Illinois~80K1.27×
06Hawaii~10K1.27×
07Washington, District of Columbia~7K1.19×
08New York~100K1.18×
09Oregon~30K1.12×
10Texas~200K1.08×
11Georgia~70K1.07×
12New Jersey~50K1.07×
13North Carolina~60K1.06×
14Virginia~50K1.06×
15Connecticut~20K1.05×
16Maryland~40K1.02×
17Florida~100K1.01×
18New Hampshire~8K1.00×
19Rhode Island~6K0.99×
20Vermont~3K0.99×
21Pennsylvania~70K0.98×
22Colorado~30K0.96×
23Maine~7K0.96×
24Minnesota~30K0.95×
25Alabama~30K0.95×
26Utah~20K0.95×
27Louisiana~20K0.94×
28South Carolina~30K0.93×
29Nevada~20K0.93×
30Kansas~10K0.93×
31Nebraska~9K0.93×
32Alaska~4K0.93×
33Missouri~30K0.92×
34Idaho~9K0.90×
35Delaware~5K0.90×
36Tennessee~40K0.89×
37Indiana~30K0.89×
38Kentucky~20K0.89×
39Mississippi~10K0.89×
40New Mexico~9K0.89×
41Oklahoma~20K0.88×
42West Virginia~8K0.88×
43Michigan~50K0.87×
44Arkansas~10K0.86×
45Iowa~10K0.86×
46Montana~5K0.86×
47North Dakota~4K0.86×
48Ohio~50K0.85×
49Arizona~30K0.85×
50South Dakota~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Hue, United States
0.84×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hue audience
#·InterestCategoryAffinity×
01European Wax CenterBeauty & Wellness15.62×
02LibreOfficeTechnology & Electronics15.62×
03Thandie NewtonMovies & TV10.78×
04Felicity JonesMovies & TV10.01×
05Consumer ReportsBusiness & Career5.03×
06Dillard'sFashion & Accessoires4.75×
07Obsessed (2009 film)Movies & TV3.77×
08FlightAwareTravel & Leisure3.59×
09Bergdorf GoodmanFashion & Accessoires3.19×
10Nordstrom rackFashion & Accessoires2.61×
11Non-alcoholic beverageFood & Beverages2.47×
12Discount storesShopping1.97×
13Five BelowShopping1.97×
14IKEAHome & Garden1.83×
15J. C. PenneyShopping1.82×
16Real propertyHome & Garden1.81×
17Trader Joe'sShopping1.66×
18Black Friday (shopping)Shopping1.56×
19Best BuyShopping1.52×
20RenovationHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hue audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.89×
IndulgenceJOY1.68×
Design AffinityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hue audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
Social Media UsageJOY0.88×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hue's target market in United States?

Hue's target market in United States covers an estimated 1,998,905 people, concentrated in California and Texas.

02

What is the gender split and age of Hue customers?

80.9% of the Hue audience are female, 19.1% are male, with an average age of 38.9 years.

03

Which brands do Hue fans like most?

Hue fans show strongest brand affinity for European Wax Center (15.62×), Dillard's (4.75×), and Thandie Newton (10.78×) over the country average.

04

Where do Hue fans live in United States?

Hue fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hue fans also like?

Beyond Hue itself, the audience over-indexes on Dillard's (4.75×), Thandie Newton (10.78×), Nordstrom rack (2.61×), and Obsessed (2009 film) (3.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Hue audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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