Hue Audience in United States

Hue has an estimated audience of 2,002,133 people in United States. 80.9% are female, 19.1% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: European Wax Center, Google Maps, Autism Awareness, Diabetes mellitus awareness, Indeed.com.

The average Hue fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include European Wax Center, Google Maps, Autism Awareness, with strongest over-indexing on European Wax Center (19.13× the country average). Demographically, the Hue audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Home automation

Demographics of Hue fans

Demographic split for Hue audience in United States
MetricValue
Female80.9%
Male19.1%
Average age38.9
Estimated audience size2,002,133

Audience persona

The typical Hue fan in United States is more female, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for European Wax Center.

Top regions in United States

Top regions ranked by reach for Hue in United States
RegionReachAffinity
California305,6611.39×
Texas186,5731.08×
Florida150,2561.11×
New York143,2681.28×
Illinois94,2201.41×
Massachusetts70,8481.8×
Pennsylvania68,4211.01×
Georgia67,5331.09×
Washington63,2801.58×
North Carolina61,1781.02×
New Jersey56,9131.12×
Virginia55,5471.14×
Ohio52,0850.84×
Michigan47,5460.91×
Wisconsin42,4271.41×
Tennessee37,8830.94×
Maryland37,2621.08×
Arizona35,1110.86×
Indiana34,0290.93×
Colorado31,8311.01×
Missouri29,9070.93×
Minnesota28,4300.99×
Oregon27,3661.19×
South Carolina27,1920.9×
Alabama25,9850.93×
Louisiana22,7200.88×
Connecticut22,0221.1×
Kentucky20,8580.83×
Oklahoma18,4940.83×
Nevada17,7650.92×
Utah16,3520.91×
Arkansas13,6790.83×
Mississippi13,3100.81×
Iowa13,1270.8×
Kansas12,9780.82×
Hawaii11,9561.39×
New Mexico8,6660.86×
Nebraska8,5880.86×
Idaho8,2380.82×
New Hampshire8,0761.02×
Washington, District of Columbia8,0361.34×
West Virginia7,2360.78×
Maine6,6060.92×
Rhode Island6,2140.98×
Delaware4,9920.9×
Montana4,2630.77×
Alaska3,4390.8×
South Dakota3,4190.74×
Vermont3,2960.94×
North Dakota2,6250.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hue audience
BrandAffinityCategory
European Wax Center19.13×Beauty & Wellness
Google Maps2.64×Internet & Social Media
Autism Awareness6.26×Health
Diabetes mellitus awareness4.31×Health
Indeed.com2.56×Business & Career
Singer-songwriter2.25×Music & Radio
Nordstrom rack2.55×Fashion & Accessoires
Thandie Newton9.67×Movies & TV
Microblogging4.37×Technology & Electronics
Made in USA2.8×Business & Career
Capital One1.87×Business & Career
Boho-chic3.09×Fashion & Accessoires
MSN1.77×News
Nordstrom1.85×Shopping
Real property2.28×Home & Garden
Home Appliances1.73×Home & Garden
Felicity Jones9.4×Movies & TV
Hobby Lobby1.63×Home & Garden
DuckDuckGo3.73×Internet & Social Media
Dentistry2.23×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hue audience
TraitClusterScore
Quality AwarenessPREMIUM1.88
Design AffinityPREMIUM1.78
SustainabilityBALANCE1.53
IndulgenceJOY1.47
CreativityOPEN1.41
DIY MentalityTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Hue
CountryShare
United States31.8%
Vietnam8.7%
United Kingdom4.9%

See Hue audiences in other countries

More Home automation audiences in United States

Frequently asked questions

How many fans does Hue have in United States?

Hue has an estimated audience of 2,002,133 people in United States, concentrated in California and Texas.

What is the gender split and age of Hue fans?

80.9% of Hue fans are female, 19.1% are male, with an average age of 38.9 years.

Which brands do Hue fans like most?

Hue fans show strongest brand affinity for European Wax Center (19.13×), Google Maps (2.64×), and Autism Awareness (6.26×) over the country average.

Where do Hue fans live in United States?

Hue fans in United States are most concentrated in California (reach 305,661), Texas (reach 186,573), and Florida (reach 150,256). These three regions account for the largest share of the active audience.

What other brands do Hue fans also like?

Beyond Hue itself, the audience over-indexes on Google Maps (2.64×), Autism Awareness (6.26×), Diabetes mellitus awareness (4.31×), and Indeed.com (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.