Rascasse Audience Intelligence

Polo Ralph Lauren Target Market in United States

Polo Ralph Lauren has an estimated audience of 9.8M people in United States.

#4among Premium fashion in United States
#387among brands in United States#187in Fashion & Accessoires

The average Polo Ralph Lauren fan in United States is 31.8 years old, balanced, and lives primarily in California.

By number of fans, Polo Ralph Lauren ranks #5 among the 48 objects in Premium fashion in United States — 19.5× the group median.

Its fans are 3.8 years younger than the group average of 35.6.

Women make up 51.2% of the fan base, 7.5 percentage points fewer than the group average.

Compared with the other 47 objects in Premium fashion, Polo Ralph Lauren fans stand out for their interest in Intimissimi, Menswear and Zadar.

Most fans live in California, New York, Texas.

Top affinities include Armani Exchange, Intimissimi, Menswear, with strongest over-indexing on Armani Exchange (18.61× the country average).

Demographically, the Polo Ralph Lauren audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

The typical Polo Ralph Lauren fan in United States is balanced, around 31.8 years old, with strong Design Affinity tendencies and a notable affinity for Armani Exchange.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
9.8M
in United States
Gender
51.2%♀
48.8% male
Age
31.8
average years
Country rank
#3604
among all objects in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Polo Ralph Lauren

51.2% are female, 48.8% are male, average age 31.8.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Polo Ralph Lauren audience in United States
MetricValue
Female51.2%
Male48.8%
Average age31.8
Estimated audience size9.8M
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Polo Ralph Lauren audience in United States
Age bracketShare%
16-2438%
25-3428%
35-4417%
45-5412%
55+6%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Polo Ralph Lauren audience comes from United States.

Worldwide audience distribution share by country for Polo Ralph Lauren
CountryShare
United States26.2%
Germany8.1%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Polo Ralph Lauren customers by region in United States
#RegionReachAffinity×
01New York~1.5M2.89×
02New Jersey~600K2.06×
03Georgia~500K1.68×
04Florida~1M1.61×
05Mississippi~100K1.57×
06Texas~1M1.53×
07California~1.5M1.49×
08Maryland~300K1.49×
09South Carolina~200K1.42×
10Massachusetts~300K1.41×
11Connecticut~100K1.38×
12Washington, District of Columbia~30K1.36×
13Delaware~40K1.34×
14Alabama~200K1.31×
15Virginia~300K1.29×
16Louisiana~200K1.28×
17North Carolina~400K1.25×
18Nevada~100K1.22×
19Illinois~500K1.21×
20Pennsylvania~400K1.16×
21Tennessee~200K1.04×
22Rhode Island~30K1.04×
23Hawaii~40K1.01×
24Arizona~200K0.97×
25Washington~200K0.91×
26Arkansas~80K0.88×
27Michigan~300K0.87×
28Ohio~300K0.80×
29Colorado~100K0.79×
30Indiana~200K0.78×
31Oklahoma~90K0.75×
32Missouri~100K0.74×
33New Hampshire~30K0.72×
34Minnesota~100K0.71×
35Kentucky~90K0.71×
36Oregon~80K0.68×
37Nebraska~40K0.68×
38Wisconsin~100K0.67×
39Kansas~60K0.67×
40New Mexico~40K0.65×
41Utah~60K0.63×
42Maine~20K0.62×
43Vermont~10K0.59×
44Iowa~50K0.57×
45Alaska~10K0.53×
46West Virginia~30K0.52×
47North Dakota~10K0.48×
48South Dakota~10K0.42×
49Idaho~20K0.38×
50Montana~10K0.38×
Fig. 06

Affinity by region

Affinity by region — Polo Ralph Lauren, United States
0.38×1.00×2.89×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Polo Ralph Lauren audience vs. the country average
#·InterestCategoryAffinity×
01Armani ExchangeFashion & Accessoires18.61×
02IntimissimiFashion & Accessoires14.46×
03MenswearFashion & Accessoires12.32×
04ZadarTravel & Leisure11.98×
05COSShopping9.98×
06Maison MargielaFashion & Accessoires8.86×
07Isabel MarantFashion & Accessoires8.81×
08PrimarkShopping8.71×
09Men's FashionFashion & Accessoires6.98×
10Calvin KleinFashion & Accessoires6.92×
11DecorationHome & Garden6.39×
12Makeup TutorialsBeauty & Wellness3.87×
13Architecture & DesignBusiness & Career3.67×
14Health And BeautyBeauty & Wellness3.53×
15Louis VuittonFashion & Accessoires3.17×
16YouTube MusicInternet & Social Media3.07×
171080iTechnology & Electronics2.93×
18TV comediesMovies & TV2.81×
19BeautyBeauty & Wellness1.69×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Polo Ralph Lauren audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Polo Ralph Lauren audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.98×
Luxury OrientationPREMIUM1.90×
Quality AwarenessPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Polo Ralph Lauren audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.27×
Community OrientationOPEN0.42×
SpiritualityBALANCE0.47×
0×1.00× baseline2×
Appendix

Explore more audiences

More Premium fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Polo Ralph Lauren over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/polo-ralph-lauren-5555” · Methodology