Sketch (drawing) Audience in Germany
Sketch (drawing) has an estimated audience of 697,784 people in Germany. 60.5% are female, 39.5% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Watercolor painting, Livemusic, Oil painting, Abstract art, Do it yourself (DIY).
The average Sketch (drawing) fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Watercolor painting, Livemusic, Oil painting, with strongest over-indexing on Watercolor painting (9.04× the country average). Demographically, the Sketch (drawing) audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Sketch (drawing) fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 34.7 |
| Estimated audience size | 697,784 |
Audience persona
The typical Sketch (drawing) fan in Germany is more female, around 34.7 years old, with strong Sustainability tendencies and a notable affinity for Watercolor painting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 161,741 | 1.06× |
| Bayern | 122,146 | 1.09× |
| Baden-Württemberg | 102,441 | 1.08× |
| Niedersachsen | 68,140 | 1.01× |
| Hessen | 64,756 | 1.22× |
| Berlin | 40,301 | 1.29× |
| Rheinland-Pfalz | 33,575 | 0.96× |
| Sachsen | 31,161 | 0.91× |
| Schleswig-Holstein | 24,367 | 0.97× |
| Brandenburg | 19,546 | 0.9× |
| Hamburg | 17,269 | 1.1× |
| Thüringen | 14,986 | 0.84× |
| Sachsen-Anhalt | 14,705 | 0.81× |
| Mecklenburg-Vorpommern | 10,491 | 0.79× |
| Saarland | 8,034 | 0.94× |
| Bremen | 6,330 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Watercolor painting | 9.04× | Arts & Culture |
| Livemusic | 4.91× | Music & Radio |
| Oil painting | 7.62× | Arts & Culture |
| Abstract art | 5.95× | Arts & Culture |
| Do it yourself (DIY) | 2.49× | Home & Garden |
| Digital art | 5.08× | Arts & Culture |
| Anime convention | 4.46× | Literature |
| Harry Potter | 1.72× | Movies & TV |
| Acrylic paint | 7.81× | Arts & Culture |
| Natural foods | 4.28× | Food & Beverages |
| Contemporary art | 3.13× | Arts & Culture |
| Portrait painting | 8.27× | Arts & Culture |
| Modern art | 2.99× | Arts & Culture |
| Spiegel Online | 1.88× | News |
| Superman | 2.58× | Movies & TV |
| Non-fiction books | 4.26× | Literature |
| Succulent plant | 4.01× | Home & Garden |
| Batman | 2.13× | Movies & TV |
| Street photography | 3.14× | Technology & Electronics |
| Fine art | 3.23× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.52 |
| DIY Mentality | THRILL | 1.46 |
| Travelling | THRILL | 1.27 |
| Extroversion | THRILL | 1.26 |
| Urban Lifestyle | OPEN | 1.23 |
| Sports Activity | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 13.6% |
| Japan | 13.6% |
| United States | 12.0% |
See Sketch (drawing) audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sketch (drawing) have in Germany?
Sketch (drawing) has an estimated audience of 697,784 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sketch (drawing) fans?
60.5% of Sketch (drawing) fans are female, 39.5% are male, with an average age of 34.7 years.
Which brands do Sketch (drawing) fans like most?
Sketch (drawing) fans show strongest brand affinity for Watercolor painting (9.04×), Livemusic (4.91×), and Oil painting (7.62×) over the country average.
Where do Sketch (drawing) fans live in Germany?
Sketch (drawing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 161,741), Bayern (reach 122,146), and Baden-Württemberg (reach 102,441). These three regions account for the largest share of the active audience.
What other brands do Sketch (drawing) fans also like?
Beyond Sketch (drawing) itself, the audience over-indexes on Livemusic (4.91×), Oil painting (7.62×), Abstract art (5.95×), and Do it yourself (DIY) (2.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sketch (drawing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.