Rascasse Audience Intelligence

Sketch (drawing) Audience in United States

A data profile of the people who buy, follow and care about Sketch (drawing) in United States — modelled from more than twelve digital signal sources. Sketch (drawing) has an estimated audience of 2,909,811 people in United States.

#5191among Topic in United States#254in Kids & Family

The average Sketch (drawing) fan in United States is 32.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Digital art, Watercolor painting, Abstract art, with strongest over-indexing on Digital art (10.19× the country average).

Demographically, the Sketch (drawing) audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sketch (drawing) fan in United States is more female, around 32.4 years old, with strong Mindfulness tendencies and a notable affinity for Digital art.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sketch (drawing) profile in United States.

Audience size
2.9M
in United States
Gender
59.9%♀
40.1% male
Age
32.4
average years
Country rank
#10565
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sketch (drawing) fans

59.9% are female, 40.1% are male, average age 32.4.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Sketch (drawing) audience in United States
MetricValue
Female59.9%
Male40.1%
Average age32.4
Estimated audience size2,909,811
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Sketch (drawing) audience in United States
Age bracketShare%
16-1939%
20-2922%
30-3915%
40-4912%
50+12%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Sketch (drawing) audience comes from United States.

Worldwide audience distribution share by country for Sketch (drawing)
CountryShare
China13.6%
Japan13.6%
United States12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sketch (drawing) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sketch (drawing) fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~50K1.26×
02Oklahoma~40K1.25×
03West Virginia~20K1.25×
04Indiana~60K1.20×
05Alabama~50K1.20×
06Louisiana~40K1.17×
07Texas~300K1.14×
08Arkansas~30K1.14×
09Nebraska~20K1.14×
10Kansas~30K1.13×
11Tennessee~70K1.12×
12Missouri~50K1.12×
13Mississippi~30K1.11×
14North Dakota~7K1.11×
15Iowa~30K1.10×
16Ohio~100K1.09×
17Michigan~80K1.08×
18Pennsylvania~100K1.06×
19Arizona~60K1.06×
20Utah~30K1.06×
21Georgia~90K1.03×
22South Dakota~7K1.03×
23Illinois~100K1.02×
24North Carolina~90K1.02×
25South Carolina~40K1.01×
26Wisconsin~40K0.99×
27Idaho~10K0.99×
28California~300K0.98×
29Florida~200K0.98×
30Virginia~70K0.98×
31Alaska~6K0.98×
32New York~200K0.95×
33New Jersey~70K0.95×
34Washington~60K0.95×
35Massachusetts~50K0.95×
36Minnesota~40K0.94×
37Montana~7K0.93×
38Connecticut~30K0.92×
39New Mexico~10K0.88×
40New Hampshire~10K0.88×
41Rhode Island~8K0.88×
42Oregon~30K0.87×
43Maryland~40K0.86×
44Colorado~40K0.86×
45Nevada~20K0.85×
46Maine~9K0.85×
47Delaware~6K0.81×
48Hawaii~10K0.80×
49Washington, District of Columbia~7K0.78×
50Vermont~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Sketch (drawing), United States
0.72×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sketch (drawing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sketch (drawing) audience
#·InterestCategoryAffinity×
01Portrait paintingArts & Culture11.39×
02International educationBusiness & Career10.98×
03Digital artArts & Culture10.19×
04Abstract artArts & Culture8.05×
05Watercolor paintingArts & Culture7.59×
06Acrylic paintArts & Culture6.51×
07Oil paintingArts & Culture6.30×
08Graphic novelLiterature6.04×
09Modern artArts & Culture5.57×
10Anime and manga fandomLiterature5.40×
11Plastic artsArts & Culture4.85×
12Art exhibitionArts & Culture4.45×
13Diaper bagKids & Family4.12×
14Contemporary artArts & Culture3.54×
15Fine artBusiness & Career3.25×
16Planet FitnessSports3.21×
17MuseumArts & Culture3.06×
18ComicsLiterature2.51×
19Do it yourself (DIY)Home & Garden2.41×
20SupermanMovies & TV2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sketch (drawing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sketch (drawing) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.00×
Design AffinityPREMIUM1.92×
Urban LifestyleOPEN1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sketch (drawing) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
Family OrientationCONSERVATISM0.83×
Convenience OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sketch (drawing) have in United States?

Sketch (drawing) has an estimated audience of 2,909,811 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sketch (drawing) fans?

59.9% of Sketch (drawing) fans are female, 40.1% are male, with an average age of 32.4 years.

03

Which brands do Sketch (drawing) fans like most?

Sketch (drawing) fans show strongest brand affinity for Digital art (10.19×), Watercolor painting (7.59×), and Abstract art (8.05×) over the country average.

04

Where do Sketch (drawing) fans live in United States?

Sketch (drawing) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sketch (drawing) fans also like?

Beyond Sketch (drawing) itself, the audience over-indexes on Watercolor painting (7.59×), Abstract art (8.05×), Modern art (5.57×), and Anime and manga fandom (5.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Sketch (drawing) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sketch (drawing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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