Rascasse Audience Intelligence

Writing implement Audience in Germany

A data profile of the people who buy, follow and care about Writing implement in Germany — modelled from more than twelve digital signal sources. Writing implement has an estimated audience of 937,984 people in Germany.

#3292among Topic in Germany#101in Literature

The average Writing implement fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Real-time business intelligence, Faber-Castell, Statistics, with strongest over-indexing on Real-time business intelligence (98.91× the country average).

Demographically, the Writing implement audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Writing implement fan in Germany is more female, around 43.8 years old, with strong Extroversion tendencies and a notable affinity for Real-time business intelligence.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Writing implement profile in Germany.

Audience size
938K
in Germany
Gender
65.8%♀
34.2% male
Age
43.8
average years
Country rank
#6910
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Writing implement fans

65.8% are female, 34.2% are male, average age 43.8.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Writing implement audience in Germany
MetricValue
Female65.8%
Male34.2%
Average age43.8
Estimated audience size937,984
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Writing implement audience in Germany
Age bracketShare%
16-197%
20-2916%
30-3925%
40-4927%
50+25%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Writing implement audience comes from Germany.

Worldwide audience distribution share by country for Writing implement
CountryShare
United States23.7%
United Kingdom11.0%
India8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Writing implement audience in Germany is strongest.

Fig. 05

Top regions by affinity

Writing implement fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.14×
02Saarland~10K1.09×
03Bremen~9K1.08×
04Bayern~200K1.04×
05Sachsen~50K1.00×
06Nordrhein-Westfalen~200K0.99×
07Rheinland-Pfalz~50K0.99×
08Hamburg~20K0.99×
09Mecklenburg-Vorpommern~20K0.98×
10Sachsen-Anhalt~20K0.97×
11Brandenburg~30K0.96×
12Niedersachsen~90K0.95×
13Schleswig-Holstein~30K0.95×
14Thüringen~20K0.95×
15Berlin~40K0.93×
16Hessen~60K0.90×
Fig. 06

Affinity by region

Affinity by region — Writing implement, Germany
0.90×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Writing implement audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Writing implement audience
#·InterestCategoryAffinity×
01Real-time business intelligenceBusiness & Career98.91×
02Faber-CastellBusiness & Career35.61×
03MoleskineBusiness & Career21.10×
04StatisticsBusiness & Career18.43×
05BMW iCars & Mobility12.13×
06Art BaselArts & Culture9.05×
07SchleichKids & Family7.89×
08Office suppliesBusiness & Career6.75×
09DiaryKids & Family6.42×
10AlltoursTravel & Leisure5.93×
11Non-alcoholic beverageFood & Beverages5.06×
12PaybackShopping3.79×
13Picture bookLiterature3.63×
14HugendubelShopping3.01×
15Müller (company)Food & Beverages2.92×
16DrawingHome & Garden2.62×
17NatureHome & Garden2.36×
18VacationsTravel & Leisure2.08×
19TagesschauMovies & TV1.92×
20FamilyKids & Family1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Writing implement audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Writing implement audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.75×
IndividualismJOY1.48×
Community OrientationOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Writing implement audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.81×
Price SensitivityPREMIUM0.89×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Writing implement have in Germany?

Writing implement has an estimated audience of 937,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Writing implement fans?

65.8% of Writing implement fans are female, 34.2% are male, with an average age of 43.8 years.

03

Which brands do Writing implement fans like most?

Writing implement fans show strongest brand affinity for Real-time business intelligence (98.91×), Faber-Castell (35.61×), and Statistics (18.43×) over the country average.

04

Where do Writing implement fans live in Germany?

Writing implement fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Writing implement fans also like?

Beyond Writing implement itself, the audience over-indexes on Faber-Castell (35.61×), Statistics (18.43×), Müller (company) (2.92×), and Diary (6.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Writing implement audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Writing implement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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