Writing implement Audience in United States

Writing implement has an estimated audience of 3,174,078 people in United States. 61.4% are female, 38.6% are male, average age 43.8. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Diary, Microblogging, Singer-songwriter.

The average Writing implement fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Diary, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Writing implement audience skews more female with an average age of 43.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Writing implement fans

Demographic split for Writing implement audience in United States
MetricValue
Female61.4%
Male38.6%
Average age43.8
Estimated audience size3,174,078

Audience persona

The typical Writing implement fan in United States is more female, around 43.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Writing implement in United States
RegionReachAffinity
California174,1420.5×
New York107,3680.61×
Texas71,0670.26×
Florida55,3940.26×
Pennsylvania52,3130.49×
Massachusetts40,7090.65×
New Jersey40,5120.5×
Virginia32,9660.43×
North Carolina32,8500.34×
Ohio32,7170.33×
Illinois32,2000.3×
Washington29,4360.46×
Mississippi29,2531.12×
Georgia27,4390.28×
Louisiana26,0100.64×
Arkansas25,9880.99×
Michigan25,7120.31×
Oklahoma25,4160.72×
Kentucky25,0130.63×
Tennessee24,9880.39×
Arizona24,6300.38×
Alabama24,2110.55×
Indiana24,1720.42×
West Virginia24,1501.63×
Alaska24,1003.55×
South Carolina22,9000.48×
Kansas22,3070.89×
Idaho22,3011.4×
Maryland21,8670.4×
Missouri21,6090.42×
Hawaii21,3041.56×
Iowa21,1770.81×
Montana21,0092.39×
South Dakota20,7372.83×
Wisconsin20,4600.43×
New Hampshire19,8991.59×
Wyoming19,5364.15×
Nebraska19,4851.22×
Connecticut19,4560.61×
New Mexico19,3831.22×
Nevada19,3210.63×
Rhode Island19,2151.9×
Maine19,2031.69×
Colorado19,0800.38×
Oregon19,0740.52×
Utah18,9600.67×
Vermont18,8993.39×
Minnesota18,2810.4×
Delaware17,2071.96×
Washington, District of Columbia12,4241.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Writing implement audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Diary10.22×Kids & Family
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Art exhibition6.23×Arts & Culture
Planet Fitness3.02×Sports
Drawing3.57×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Diaper bag4.79×Kids & Family
MSN2.85×News
Digital art4.7×Arts & Culture
Contemporary art3.96×Arts & Culture
Fine art3.35×Business & Career
Dungeons & Dragons7.04×Games
Catherine O'Hara4.22×Movies & TV
Staples (Canada)3.1×Business & Career
Superman1.59×Movies & TV
Do it yourself (DIY)1.92×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Writing implement audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.48
ExtroversionTHRILL2.13
Urban LifestyleOPEN1.99
SustainabilityBALANCE1.77
Luxury OrientationPREMIUM1.76
MindfulnessBALANCE1.69

Worldwide distribution

Worldwide audience distribution share by country for Writing implement
CountryShare
United States23.7%
United Kingdom11.0%
India8.7%

See Writing implement audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Writing implement have in United States?

Writing implement has an estimated audience of 3,174,078 people in United States, concentrated in California and New York.

What is the gender split and age of Writing implement fans?

61.4% of Writing implement fans are female, 38.6% are male, with an average age of 43.8 years.

Which brands do Writing implement fans like most?

Writing implement fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Diary (10.22×) over the country average.

Where do Writing implement fans live in United States?

Writing implement fans in United States are most concentrated in California (reach 174,142), New York (reach 107,368), and Texas (reach 71,067). These three regions account for the largest share of the active audience.

What other brands do Writing implement fans also like?

Beyond Writing implement itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Diary (10.22×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Writing implement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.