Writing implement Audience in United States

Writing implement has an estimated audience of 3,174,078 people in United States. 61.4% are female, 38.6% are male, average age 43.8. Top regions: California, New York, Texas. Top brand affinities: Regional styles of Mexican music, UK garage, Israel, Product design, Combat sport.
The average Writing implement fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Regional styles of Mexican music, UK garage, Israel, with strongest over-indexing on Regional styles of Mexican music (17.11× the country average). Demographically, the Writing implement audience skews more female with an average age of 43.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Writing implement fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 43.8 |
| Estimated audience size | 3,174,078 |
Audience persona
The typical Writing implement fan in United States is more female, around 43.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Regional styles of Mexican music.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 174,142 | 0.5× |
| New York | 107,368 | 0.61× |
| Texas | 71,067 | 0.26× |
| Florida | 55,394 | 0.26× |
| Pennsylvania | 52,313 | 0.49× |
| Massachusetts | 40,709 | 0.65× |
| New Jersey | 40,512 | 0.5× |
| Virginia | 32,966 | 0.43× |
| North Carolina | 32,850 | 0.34× |
| Ohio | 32,717 | 0.33× |
| Illinois | 32,200 | 0.3× |
| Washington | 29,436 | 0.46× |
| Mississippi | 29,253 | 1.12× |
| Georgia | 27,439 | 0.28× |
| Louisiana | 26,010 | 0.64× |
| Arkansas | 25,988 | 0.99× |
| Michigan | 25,712 | 0.31× |
| Oklahoma | 25,416 | 0.72× |
| Kentucky | 25,013 | 0.63× |
| Tennessee | 24,988 | 0.39× |
| Arizona | 24,630 | 0.38× |
| Alabama | 24,211 | 0.55× |
| Indiana | 24,172 | 0.42× |
| West Virginia | 24,150 | 1.63× |
| Alaska | 24,100 | 3.55× |
| South Carolina | 22,900 | 0.48× |
| Kansas | 22,307 | 0.89× |
| Idaho | 22,301 | 1.4× |
| Maryland | 21,867 | 0.4× |
| Missouri | 21,609 | 0.42× |
| Hawaii | 21,304 | 1.56× |
| Iowa | 21,177 | 0.81× |
| Montana | 21,009 | 2.39× |
| South Dakota | 20,737 | 2.83× |
| Wisconsin | 20,460 | 0.43× |
| New Hampshire | 19,899 | 1.59× |
| Wyoming | 19,536 | 4.15× |
| Nebraska | 19,485 | 1.22× |
| Connecticut | 19,456 | 0.61× |
| New Mexico | 19,383 | 1.22× |
| Nevada | 19,321 | 0.63× |
| Rhode Island | 19,215 | 1.9× |
| Maine | 19,203 | 1.69× |
| Colorado | 19,080 | 0.38× |
| Oregon | 19,074 | 0.52× |
| Utah | 18,960 | 0.67× |
| Vermont | 18,899 | 3.39× |
| Minnesota | 18,281 | 0.4× |
| Delaware | 17,207 | 1.96× |
| Washington, District of Columbia | 12,424 | 1.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 17.11× | Music & Radio |
| UK garage | 7.27× | Music & Radio |
| Israel | 2.74× | Travel & Leisure |
| Product design | 2.44× | Business & Career |
| Combat sport | 1.57× | Sports |
| Bank account | 2.43× | Business & Career |
| Jesse Plemons | 3.11× | Movies & TV |
| Tierra Cali | 6.68× | Travel & Leisure |
| Natural rubber | 1.75× | Cars & Mobility |
| Isometric exercise | 6.31× | Sports |
| Home staging | 3.73× | Home & Garden |
| Nebraska Cornhuskers football | 2.44× | Sports |
| Stamp collecting | 3.12× | Home & Garden |
| Janitor | 3.94× | Home & Garden |
| Nasal cavity | 4.88× | Health |
| Cadena SER | 9.04× | Music & Radio |
| Jeep Wagoneer | 2.97× | Cars & Mobility |
| Jaws | 2.79× | Movies & TV |
| Steampunk | 2.4× | Fashion & Accessoires |
| Emilio Estefan | 7.04× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.48 |
| Extroversion | THRILL | 2.13 |
| Urban Lifestyle | OPEN | 1.99 |
| Sustainability | BALANCE | 1.77 |
| Luxury Orientation | PREMIUM | 1.76 |
| Mindfulness | BALANCE | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| United Kingdom | 11.0% |
| India | 8.7% |
See Writing implement audiences in other countries
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Writing implement have in United States?
Writing implement has an estimated audience of 3,174,078 people in United States, concentrated in California and New York.
What is the gender split and age of Writing implement fans?
61.4% of Writing implement fans are female, 38.6% are male, with an average age of 43.8 years.
Which brands do Writing implement fans like most?
Writing implement fans show strongest brand affinity for Regional styles of Mexican music (17.11×), UK garage (7.27×), and Israel (2.74×) over the country average.
Where do Writing implement fans live in United States?
Writing implement fans in United States are most concentrated in California (reach 174,142), New York (reach 107,368), and Texas (reach 71,067). These three regions account for the largest share of the active audience.
What other brands do Writing implement fans also like?
Beyond Writing implement itself, the audience over-indexes on UK garage (7.27×), Israel (2.74×), Product design (2.44×), and Combat sport (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Writing implement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.