Rascasse Audience Intelligence

Writing implement Audience in United States

A data profile of the people who buy, follow and care about Writing implement in United States — modelled from more than twelve digital signal sources. Writing implement has an estimated audience of 3,174,078 people in United States.

#4953among Topic in United States#163in Literature

The average Writing implement fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diary, International education, Drawing, with strongest over-indexing on Diary (8.87× the country average).

Demographically, the Writing implement audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Writing implement fan in United States is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Diary.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Writing implement profile in United States.

Audience size
3.2M
in United States
Gender
61.4%♀
38.6% male
Age
43.8
average years
Country rank
#9815
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Writing implement fans

61.4% are female, 38.6% are male, average age 43.8.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Writing implement audience in United States
MetricValue
Female61.4%
Male38.6%
Average age43.8
Estimated audience size3,174,078
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Writing implement audience in United States
Age bracketShare%
16-199%
20-2916%
30-3921%
40-4925%
50+29%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Writing implement audience comes from United States.

Worldwide audience distribution share by country for Writing implement
CountryShare
United States23.7%
United Kingdom11.0%
India8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Writing implement audience in United States is strongest.

Fig. 05

Top regions by affinity

Writing implement fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.44×
02Vermont~8K1.40×
03South Dakota~9K1.23×
04Montana~10K1.22×
05Rhode Island~10K1.21×
06Maine~10K1.16×
07Delaware~10K1.15×
08New Hampshire~10K1.14×
09Hawaii~20K1.11×
10West Virginia~20K1.10×
11Idaho~20K1.07×
12Washington, District of Columbia~10K1.07×
13New Mexico~20K1.05×
14Nebraska~20K1.04×
15North Dakota~7K1.03×
16Mississippi~30K1.02×
17Arkansas~30K1.00×
18Kansas~20K0.98×
19Oklahoma~30K0.95×
20Iowa~20K0.95×
21Louisiana~40K0.94×
22Kentucky~40K0.94×
23Utah~30K0.94×
24Connecticut~30K0.93×
25Nevada~30K0.93×
26Alabama~40K0.92×
27Oregon~30K0.92×
28Massachusetts~60K0.90×
29South Carolina~40K0.90×
30Missouri~50K0.89×
31Wisconsin~40K0.89×
32Minnesota~40K0.89×
33Tennessee~60K0.88×
34Indiana~50K0.88×
35Maryland~50K0.88×
36Colorado~40K0.88×
37Arizona~60K0.86×
38New Jersey~70K0.85×
39Virginia~70K0.85×
40Washington~50K0.85×
41Michigan~70K0.84×
42Pennsylvania~90K0.82×
43Georgia~80K0.82×
44Ohio~80K0.82×
45North Carolina~80K0.82×
46Illinois~80K0.79×
47New York~100K0.78×
48Florida~200K0.72×
49California~200K0.67×
50Texas~200K0.67×
Fig. 06

Affinity by region

Affinity by region — Writing implement, United States
0.67×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Writing implement audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Writing implement audience
#·InterestCategoryAffinity×
01CubismArts & Culture17.11×
02International educationBusiness & Career17.06×
03Costa CoffeeFood & Beverages14.74×
04Art dealerArts & Culture9.18×
05DiaryKids & Family8.87×
06Web serverTechnology & Electronics3.81×
07DrawingHome & Garden3.38×
08Art exhibitionArts & Culture3.37×
09Plastic artsArts & Culture3.37×
10GraffitiArts & Culture3.36×
11Digital artArts & Culture3.21×
12Non-alcoholic beverageFood & Beverages3.21×
13Microwave ovenHome & Garden2.49×
14InnovationBusiness & Career2.39×
15MuseumArts & Culture2.38×
16Contemporary artArts & Culture2.38×
17Fine artBusiness & Career2.35×
18RadioTechnology & Electronics1.91×
19Planet FitnessSports1.72×
20FragrancesBeauty & Wellness1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Writing implement audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Writing implement audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.79×
PatriotismCONSERVATISM1.74×
ExtroversionTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Writing implement audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.95×
Social Media UsageJOY0.97×
Family OrientationCONSERVATISM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Writing implement have in United States?

Writing implement has an estimated audience of 3,174,078 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Writing implement fans?

61.4% of Writing implement fans are female, 38.6% are male, with an average age of 43.8 years.

03

Which brands do Writing implement fans like most?

Writing implement fans show strongest brand affinity for Diary (8.87×), International education (17.06×), and Drawing (3.38×) over the country average.

04

Where do Writing implement fans live in United States?

Writing implement fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Writing implement fans also like?

Beyond Writing implement itself, the audience over-indexes on International education (17.06×), Drawing (3.38×), Art exhibition (3.37×), and Cubism (17.11×) compared to the United States average.

Appendix

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See Writing implement audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Writing implement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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