Banco Azteca Audience in Mexico
Banco Azteca has an estimated audience of 6,785,294 people in Mexico. 52.7% are female, 47.3% are male, average age 36.4. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Mobile payment, Puma, Pedro Pascal, MSN, Catholic Church.
The average Banco Azteca fan in Mexico is 36.4 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Mobile payment, Puma, Pedro Pascal, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Banco Azteca audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Banco Azteca fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 36.4 |
| Estimated audience size | 6,785,294 |
Audience persona
The typical Banco Azteca fan in Mexico is balanced, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,897,622 | 2.04× |
| Distrito Federal | 1,268,670 | 1.42× |
| Jalisco | 747,335 | 1.49× |
| Veracruz (state) | 415,617 | 1.04× |
| Puebla | 405,036 | 1.12× |
| Nuevo Leon | 321,169 | 0.79× |
| Guanajuato | 304,301 | 0.95× |
| Oaxaca | 278,962 | 1.48× |
| Chiapas | 247,904 | 1.22× |
| Michoacan de Ocampo | 243,627 | 1.04× |
| Baja California | 203,915 | 0.72× |
| Chihuahua | 195,549 | 0.83× |
| Guerrero | 182,657 | 1.06× |
| Yucatan | 168,810 | 1.2× |
| Hidalgo | 153,647 | 0.93× |
| Morelos | 150,896 | 1.28× |
| Coahuila de Zaragoza | 143,830 | 0.71× |
| Sinaloa | 104,746 | 0.58× |
| Nayarit | 73,976 | 1.13× |
| Aguascalientes | 66,628 | 0.77× |
| Durango | 64,413 | 0.69× |
| Zacatecas | 51,727 | 0.6× |
| Tlaxcala | 51,372 | 0.66× |
| Baja California Sur | 47,911 | 0.88× |
| Campeche | 33,443 | 0.65× |
| Colima | 30,791 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Pedro Pascal | 3.24× | Movies & TV |
| MSN | 2.79× | News |
| Catholic Church | 2.42× | Politics & Society |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Online banking | 3.03× | Business & Career |
| Local news | 4.84× | News |
| HSBC | 1.81× | Business & Career |
| Stone Island | 20× | Fashion & Accessoires |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| OXXO | 1.62× | Fashion & Accessoires |
| Game consoles | 1.79× | Technology & Electronics |
| Multi-level marketing | 3.96× | Business & Career |
| Banana | 2.05× | Food & Beverages |
| George Clooney | 5.84× | Movies & TV |
| Travel agency | 2.18× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.59 |
| Luxury Orientation | PREMIUM | 2.11 |
| Career Orientation | POWER | 1.76 |
| Quality Awareness | PREMIUM | 1.59 |
| Travelling | THRILL | 1.42 |
| Pet Ownership | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 88.3% |
| United States | 2.8% |
| Guatemala | 2.1% |
See Banco Azteca audiences in other countries
More Bank audiences in Mexico
- BBVA (10,664,420)
- Banorte (6,815,336)
- HSBC (6,578,944)
- Scotiabank (4,223,111)
- BBVA Bancomer (3,324,236)
Frequently asked questions
How many fans does Banco Azteca have in Mexico?
Banco Azteca has an estimated audience of 6,785,294 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Banco Azteca fans?
52.7% of Banco Azteca fans are female, 47.3% are male, with an average age of 36.4 years.
Which brands do Banco Azteca fans like most?
Banco Azteca fans show strongest brand affinity for Mobile payment (5.93×), Puma (2.76×), and Pedro Pascal (3.24×) over the country average.
Where do Banco Azteca fans live in Mexico?
Banco Azteca fans in Mexico are most concentrated in State of Mexico (reach 1,897,622), Distrito Federal (reach 1,268,670), and Jalisco (reach 747,335). These three regions account for the largest share of the active audience.
What other brands do Banco Azteca fans also like?
Beyond Banco Azteca itself, the audience over-indexes on Puma (2.76×), Pedro Pascal (3.24×), MSN (2.79×), and Catholic Church (2.42×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Banco Azteca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.