Rascasse Audience Intelligence

BBC Gardeners' World Audience Demographics in United Kingdom

BBC Gardeners' World has an estimated audience of 2.3M people in United Kingdom.

#107among websites & media in United Kingdom
#288in Home & Garden

The average BBC Gardeners' World fan in United Kingdom is 52.7 years old, more female, and lives primarily in South East.

Interest is seasonal: March, April and May account for 35% of the year's searches, December is the quietest month.

Most fans live in South East, West Midlands, South West.

Top affinities include Do it yourself (DIY), Handmade, Alan Titchmarsh, with strongest over-indexing on Do it yourself (DIY) (10.23× the country average).

Demographically, the BBC Gardeners' World audience skews more female with an average age of 52.7, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle.

The typical BBC Gardeners' World fan in United Kingdom is more female, around 52.7 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).

Category: Home & Garden · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.3M
in United Kingdom
Gender
69.2%♀
30.8% male
Age
52.7
average years
Country rank
#3440
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of BBC Gardeners' World

69.2% are female, 30.8% are male, average age 52.7.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for BBC Gardeners' World audience in United Kingdom
MetricValue
Female69.2%
Male30.8%
Average age52.7
Estimated audience size2.3M
Fig. 03

Age distribution

Ø 52.7
average years
Age distribution of the BBC Gardeners' World audience in United Kingdom
Age bracketShare%
16-242%
25-346%
35-4412%
45-5423%
55+58%
Fig. 04

Worldwide distribution

66.1%

of the worldwide BBC Gardeners' World audience comes from United Kingdom.

Worldwide audience distribution share by country for BBC Gardeners' World
CountryShare
United Kingdom66.1%
United States13.0%
Australia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

BBC Gardeners' World fans by region: top regions in United Kingdom
#RegionReachAffinity×
01West Midlands~300K1.45×
02South West~200K1.12×
03North East~100K1.11×
04Yorkshire and the Humber~200K1.09×
05South East~300K1.00×
06East of England~200K0.86×
07East Midlands~100K0.86×
08North West~100K0.54×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the BBC Gardeners' World audience vs. the country average
#·InterestCategoryAffinity×
01Do it yourself (DIY)Home & Garden10.23×
02HandmadeHome & Garden9.97×
03Alan TitchmarshMovies & TV7.89×
04HouseplantHome & Garden7.22×
05GreenhouseHome & Garden6.91×
06Chelsea Flower ShowHome & Garden6.34×
07FertilizerHome & Garden6.17×
08Garden centreHome & Garden5.92×
09Reiss (brand)Fashion & Accessoires5.27×
10Ornamental plantHome & Garden4.80×
11Flower bouquetHome & Garden4.59×
12Farrow & BallHome & Garden4.52×
13ZooKids & Family3.23×
14OcadoShopping2.86×
15EnergyHome & Garden2.71×
16Home AppliancesHome & Garden2.65×
17IKEAHome & Garden2.60×
18Nonprofit organizationPolitics & Society2.58×
19Breaking newsMovies & TV2.51×
20CookingFood & Beverages1.99×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the BBC Gardeners' World audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the BBC Gardeners' World audience vs. the country average · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL4.62×
Urban LifestyleOPEN2.77×
SustainabilityBALANCE2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the BBC Gardeners' World audience vs. the country average · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
SpiritualityBALANCE0.93×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in BBC Gardeners' World over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/bbc-gardeners-world-50599” · Methodology