A data profile of the people who buy, follow and care about BBC Gardeners' World in United Kingdom — modelled from more than twelve digital signal sources. BBC Gardeners' World has an estimated audience of 1,901,510 people in United Kingdom.
The average BBC Gardeners' World fan in United Kingdom is 51.9 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, South West, Yorkshire and the Humber.
Top brand affinities include Do it yourself (DIY), Handmade, Houseplant, with strongest over-indexing on Do it yourself (DIY) (10.23× the country average).
Demographically, the BBC Gardeners' World audience skews more female with an average age of 51.9, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical BBC Gardeners' World fan in United Kingdom is more female, around 51.9 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the BBC Gardeners' World profile in United Kingdom.
69.2% are female, 30.8% are male, average age 51.9.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 51.9 |
| Estimated audience size | 1,901,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 6% | |
| 30-39 | 12% | |
| 40-49 | 23% | |
| 50+ | 58% |
of the worldwide BBC Gardeners' World audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 64.4% |
| United States | 14.3% |
| Australia | 5.1% |
Where the BBC Gardeners' World audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~100K | 1.45× | |
| 02 | South West | ~200K | 1.12× | |
| 03 | North East | ~80K | 1.11× | |
| 04 | Yorkshire and the Humber | ~200K | 1.09× | |
| 05 | South East | ~300K | 1.00× | |
| 06 | East of England | ~100K | 0.86× | |
| 07 | East Midlands | ~100K | 0.86× | |
| 08 | North West | ~100K | 0.54× |
The strongest cross-interests of the BBC Gardeners' World audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Do it yourself (DIY) | Home & Garden | 10.23× | ||
| 02 | Handmade | Home & Garden | 9.97× | ||
| 03 | Alan Titchmarsh | Movies & TV | 7.89× | ||
| 04 | Houseplant | Home & Garden | 7.22× | ||
| 05 | Greenhouse | Home & Garden | 6.91× | ||
| 06 | Chelsea Flower Show | Home & Garden | 6.34× | ||
| 07 | Fertilizer | Home & Garden | 6.17× | ||
| 08 | Garden centre | Home & Garden | 5.92× | ||
| 09 | Reiss (brand) | Fashion & Accessoires | 5.27× | ||
| 10 | Ornamental plant | Home & Garden | 4.80× | ||
| 11 | Flower bouquet | Home & Garden | 4.59× | ||
| 12 | Zoo | Kids & Family | 3.23× | ||
| 13 | Ocado | Shopping | 2.86× | ||
| 14 | Energy | Home & Garden | 2.71× | ||
| 15 | Home Appliances | Home & Garden | 2.65× | ||
| 16 | IKEA | Home & Garden | 2.60× | ||
| 17 | Nonprofit organization | Politics & Society | 2.58× | ||
| 18 | Breaking news | Movies & TV | 2.51× | ||
| 19 | Cooking | Food & Beverages | 1.99× | ||
| 20 | Comedy movies | Movies & TV | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 4.62× | |
| Urban Lifestyle | OPEN | 2.77× | |
| Sustainability | BALANCE | 2.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Spirituality | BALANCE | 0.93× | |
| Need for Security | CONSERVATISM | 0.93× |
BBC Gardeners' World has an estimated audience of 1,901,510 people in United Kingdom, concentrated in South East and South West.
69.2% of BBC Gardeners' World fans are female, 30.8% are male, with an average age of 51.9 years.
BBC Gardeners' World fans show strongest brand affinity for Do it yourself (DIY) (10.23×), Handmade (9.97×), and Houseplant (7.22×) over the country average.
BBC Gardeners' World fans in United Kingdom are most concentrated in South East (reach ~300K), South West (reach ~200K), and Yorkshire and the Humber (reach ~200K). These three regions account for the largest share of the active audience.
Beyond BBC Gardeners' World itself, the audience over-indexes on Handmade (9.97×), Houseplant (7.22×), Garden centre (5.92×), and Ornamental plant (4.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for BBC Gardeners' World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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