Rascasse Audience Intelligence

Hush Audience in United States

A data profile of the people who buy, follow and care about Hush in United States — modelled from more than twelve digital signal sources. Hush has an estimated audience of 579,806 people in United States.

#2897among Movie / TV Show / Series in United States#6240in Movies & TV

The average Hush fan in United States is 28.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Acne Studios, Holly Willoughby, Cath Kidston, with strongest over-indexing on Acne Studios (56.79× the country average).

Demographically, the Hush audience skews more female with an average age of 28.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hush fan in United States is more female, around 28.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Acne Studios.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hush profile in United States.

Audience size
580K
in United States
Gender
80.8%♀
19.2% male
Age
28.5
average years
Country rank
#33495
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hush viewers

80.8% are female, 19.2% are male, average age 28.5.

Fig. 02

Gender split

80.8%
Female
19.2%
Male
Demographic split for Hush audience in United States
MetricValue
Female80.8%
Male19.2%
Average age28.5
Estimated audience size579,806
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Hush audience in United States
Age bracketShare%
16-1957%
20-2915%
30-3912%
40-499%
50+7%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Hush audience comes from United States.

Worldwide audience distribution share by country for Hush
CountryShare
United Kingdom34.4%
United States18.9%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hush audience in United States is strongest.

Fig. 05

Top regions by affinity

Hush fans by region: top regions in United States
#RegionReachAffinity×
01New York~80K2.53×
02Alabama~10K1.63×
03Montana~2K1.55×
04Arizona~20K1.39×
05Utah~7K1.35×
06Michigan~20K1.22×
07Idaho~3K1.18×
08Iowa~5K1.15×
09Arkansas~5K1.14×
10Kentucky~8K1.10×
11Mississippi~5K1.09×
12New Mexico~3K1.07×
13Texas~50K1.05×
14Georgia~20K1.05×
15Oklahoma~7K1.05×
16Wyoming<1K1.05×
17Tennessee~10K1.03×
18Indiana~10K1.03×
19Oregon~7K1.03×
20West Virginia~3K1.00×
21South Carolina~8K0.99×
22Louisiana~7K0.97×
23Kansas~4K0.97×
24North Carolina~20K0.95×
25New Jersey~10K0.95×
26Missouri~8K0.94×
27Washington~10K0.93×
28Connecticut~5K0.93×
29Alaska~1K0.93×
30Ohio~20K0.92×
31Colorado~8K0.91×
32Nebraska~3K0.91×
33California~60K0.90×
34Illinois~20K0.90×
35Nevada~5K0.90×
36Pennsylvania~20K0.88×
37North Dakota~1K0.88×
38Maine~2K0.87×
39Rhode Island~2K0.87×
40Virginia~10K0.85×
41Minnesota~7K0.85×
42Florida~30K0.84×
43Wisconsin~7K0.84×
44New Hampshire~2K0.84×
45South Dakota~1K0.84×
46Maryland~8K0.82×
47Washington, District of Columbia~1K0.81×
48Delaware~1K0.81×
49Massachusetts~9K0.80×
50Hawaii~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Hush, United States
0.73×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hush audience
#·InterestCategoryAffinity×
01Holly WilloughbyMovies & TV223.54×
02Cath KidstonFashion & Accessoires57.28×
03Acne StudiosFashion & Accessoires56.79×
04BSE SENSEXBusiness & Career51.41×
05Bram Stoker's DraculaMovies & TV35.73×
06Derivative (finance)Business & Career20.00×
07Forex Online TradingBusiness & Career20.00×
08Commodity marketBusiness & Career20.00×
09Atlético NacionalSports20.00×
10Genesis (band)Music & Radio15.47×
11Warby ParkerFashion & Accessoires15.35×
12Mutual fundBusiness & Career11.20×
13ShellacBeauty & Wellness10.52×
14BB creamBeauty & Wellness8.91×
15Free PeopleFashion & Accessoires8.25×
16FentyBeautyBeauty & Wellness8.12×
17Sole proprietorshipBusiness & Career7.28×
18Discount storesShopping4.64×
19High schoolBusiness & Career4.20×
20Pizza HutFood & Beverages3.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hush audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.30×
IndulgenceJOY2.28×
Convenience OrientationPREMIUM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hush audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Early Adopter MentalityPOWER0.80×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hush have in United States?

Hush has an estimated audience of 579,806 people in United States, concentrated in New York and California.

02

What is the gender split and age of Hush viewers?

80.8% of Hush fans are female, 19.2% are male, with an average age of 28.5 years.

03

Which brands do Hush fans like most?

Hush fans show strongest brand affinity for Acne Studios (56.79×), Holly Willoughby (223.54×), and Cath Kidston (57.28×) over the country average.

04

Where do Hush fans live in United States?

Hush fans in United States are most concentrated in New York (reach ~80K), California (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hush fans also like?

Beyond Hush itself, the audience over-indexes on Holly Willoughby (223.54×), Cath Kidston (57.28×), Genesis (band) (15.47×), and BSE SENSEX (51.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hush audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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