Hush Audience in United States

Hush logo

Hush has an estimated audience of 559,447 people in United States. 80.8% are female, 19.2% are male, average age 28.5. Top regions: New York, California, Texas. Top brand affinities: The Devil's Rejects, Janitor, Home equity, Isometric exercise, Dog breed.

The average Hush fan in United States is 28.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include The Devil's Rejects, Janitor, Home equity, with strongest over-indexing on The Devil's Rejects (274.54× the country average). Demographically, the Hush audience skews more female with an average age of 28.5, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Hush fans

Demographic split for Hush audience in United States
MetricValue
Female80.8%
Male19.2%
Average age28.5
Estimated audience size559,447

Audience persona

The typical Hush fan in United States is more female, around 28.5 years old, with strong Luxury Orientation tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for Hush in United States
RegionReachAffinity
New York59,7021.91×
California58,7050.95×
Texas54,4131.13×
Florida32,6190.86×
Georgia18,5031.07×
Michigan18,1471.24×
Illinois17,7440.95×
Pennsylvania17,3210.92×
North Carolina16,7350.99×
Ohio16,2820.94×
Arizona16,2041.42×
New Jersey13,5560.95×
Alabama13,0631.67×
Virginia12,1690.89×
Tennessee11,9851.07×
Washington11,0230.98×
Indiana10,9861.07×
Massachusetts9,1460.83×
Missouri8,6490.96×
South Carolina8,4641.01×
Colorado8,4560.96×
Kentucky8,0201.14×
Maryland7,9490.83×
Wisconsin7,1660.85×
Minnesota7,0980.89×
Utah7,0001.4×
Louisiana6,9230.96×
Oregon6,7641.05×
Oklahoma6,6281.07×
Connecticut5,3080.95×
Arkansas5,1741.12×
Iowa5,1611.12×
Nevada4,8920.9×
Mississippi4,8641.06×
Kansas4,4121×
Idaho3,3131.18×
New Mexico2,9601.06×
Nebraska2,5380.9×
West Virginia2,4750.95×
New Hampshire1,7990.82×
Maine1,7200.86×
Hawaii1,6390.68×
Montana1,6061.03×
Rhode Island1,4720.83×
Washington, District of Columbia1,3630.81×
Delaware1,1790.76×
South Dakota1,0150.78×
Alaska1,0140.85×
North Dakota9420.82×
Wyoming8060.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hush audience
BrandAffinityCategory
The Devil's Rejects274.54×Movies & TV
Janitor80.43×Home & Garden
Home equity5.2×Home & Garden
Isometric exercise19.24×Sports
Dog breed2.1×Pets & Animals
Lulu 黃路梓茵4.65×Movies & TV
Staycation5.53×Home & Garden
Israel3.42×Travel & Leisure
Guitarist (magazine)17.61×Music & Radio
UK garage8.13×Music & Radio
Combat sport2.31×Sports
Bank account3.33×Business & Career
Vocal harmony6.02×Music & Radio
Governor of Michigan9.35×Politics & Society
Historic site5.32×Arts & Culture
Goop6.61×Internet & Social Media
Elsword20×Games
Product design2.37×Business & Career
Mothercare3.76×Kids & Family
Hardik Pandya16.36×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hush audience
TraitClusterScore
Luxury OrientationPREMIUM2.97
LGBTQ+ IdentityOPEN1.88
Design AffinityPREMIUM1.72
Pet OwnershipJOY1.59
CreativityOPEN1.51
IndulgenceJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Hush
CountryShare
United Kingdom34.2%
United States18.8%
Canada5.5%

See Hush audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Hush have in United States?

Hush has an estimated audience of 559,447 people in United States, concentrated in New York and California.

What is the gender split and age of Hush fans?

80.8% of Hush fans are female, 19.2% are male, with an average age of 28.5 years.

Which brands do Hush fans like most?

Hush fans show strongest brand affinity for The Devil's Rejects (274.54×), Janitor (80.43×), and Home equity (5.2×) over the country average.

Where do Hush fans live in United States?

Hush fans in United States are most concentrated in New York (reach 59,702), California (reach 58,705), and Texas (reach 54,413). These three regions account for the largest share of the active audience.

What other brands do Hush fans also like?

Beyond Hush itself, the audience over-indexes on Janitor (80.43×), Home equity (5.2×), Isometric exercise (19.24×), and Dog breed (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.