Peso Pluma Audience in United States
Peso Pluma has an estimated audience of 3,366,887 people in United States. 27.3% are female, 72.7% are male, average age 34.0. Top brand affinities: Xavi, Google Maps, UEFA Super Cup, Indeed.com, Pep Guardiola.
Top brand affinities include Xavi, Google Maps, UEFA Super Cup, with strongest over-indexing on Xavi (101.42× the country average). Demographically, the Peso Pluma audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Latin
Demographics of Peso Pluma fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 34.0 |
| Estimated audience size | 3,366,887 |
Audience persona
The typical Peso Pluma fan in United States is more male, around 34.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Xavi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Xavi | 101.42× | Sports |
| Google Maps | 6.32× | Internet & Social Media |
| UEFA Super Cup | 82.99× | Sports |
| Indeed.com | 5.51× | Business & Career |
| Pep Guardiola | 48.84× | Sports |
| Kevin De Bruyne | 33.47× | Sports |
| Enterprise Rent-A-Car | 6.48× | Cars & Mobility |
| FC Bayern Munich | 6.83× | Sports |
| Moto Guzzi | 25.08× | Cars & Mobility |
| Antoine Griezmann | 43.34× | Sports |
| Capital One | 3.66× | Business & Career |
| Thiago Silva | 45.02× | Sports |
| Sadio Mané | 41.1× | Sports |
| Horoscope | 7.96× | Health |
| FIFA World Cup | 3.3× | Sports |
| Ronaldinho | 20.97× | Sports |
| Cillian Murphy | 9.37× | Movies & TV |
| Romelu Lukaku | 58.81× | Sports |
| Method Man | 16.08× | Music & Radio |
| Blended whiskey | 8.97× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.24 |
| LGBTQ+ Identity | OPEN | 2.02 |
| Risk Appetite | THRILL | 1.76 |
| Early Adopter Mentality | POWER | 1.26 |
| Travelling | THRILL | 1.1 |
| Urban Lifestyle | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.9% |
| Mexico | 28.4% |
| Spain | 6.7% |
See Peso Pluma audiences in other countries
More Latin audiences in United States
- Mark Anthony (654,810)
- Los Panchos (338,876)
- Amanda Miguel (313,261)
- Marisela (265,268)
- Willy Chirino (111,521)
How to read this data
Audience size is the estimated number of people in United States who actively search for Peso Pluma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.