Rascasse Audience Intelligence

Peso Pluma Audience in United States

A data profile of the people who buy, follow and care about Peso Pluma in United States — modelled from more than twelve digital signal sources. Peso Pluma has an estimated audience of 3,123,643 people in United States.

#1among Latin in United States#1479among Person in United States#1005in Music & Radio

The average Peso Pluma fan in United States is 31.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Xavi, Pep Guardiola, Christian Pulisic, with strongest over-indexing on Xavi (140.77× the country average).

Demographically, the Peso Pluma audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peso Pluma fan in United States is more male, around 31.4 years old, with strong Indulgence tendencies and a notable affinity for Xavi.

Category: Music & Radio · Type: Person · Subtype: Latin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peso Pluma profile in United States.

Audience size
3.1M
in United States
Gender
39.4%♀
60.6% male
Age
31.4
average years
Country rank
#9961
Person in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peso Pluma fans

39.4% are female, 60.6% are male, average age 31.4.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Peso Pluma audience in United States
MetricValue
Female39.4%
Male60.6%
Average age31.4
Estimated audience size3,123,643
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Peso Pluma audience in United States
Age bracketShare%
16-1940%
20-2924%
30-3916%
40-4911%
50+9%
Fig. 04

Worldwide distribution

46.9%

of the worldwide Peso Pluma audience comes from United States.

Worldwide audience distribution share by country for Peso Pluma
CountryShare
United States46.9%
Mexico31.8%
Spain5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peso Pluma audience in United States is strongest.

Fig. 05

Top regions by affinity

Peso Pluma fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~50K3.29×
02Texas~800K2.88×
03California~1M2.82×
04Nevada~80K2.42×
05Arizona~200K2.35×
06Illinois~200K1.82×
07Utah~50K1.73×
08Colorado~80K1.67×
09Arkansas~40K1.50×
10Oregon~50K1.33×
11Washington~80K1.29×
12North Carolina~100K1.23×
13Oklahoma~40K1.19×
14Georgia~100K1.17×
15Idaho~20K1.16×
16Nebraska~20K1.09×
17New Jersey~90K1.06×
18Kansas~30K1.04×
19Florida~200K1.02×
20New York~200K0.96×
21Virginia~70K0.95×
22Indiana~50K0.85×
23Wyoming~4K0.84×
24Delaware~7K0.82×
25Maryland~40K0.80×
26Wisconsin~40K0.80×
27South Carolina~40K0.78×
28Washington, District of Columbia~7K0.74×
29Alabama~30K0.73×
30Connecticut~20K0.73×
31Tennessee~50K0.71×
32Iowa~20K0.69×
33Rhode Island~7K0.69×
34South Dakota~5K0.64×
35Alaska~4K0.64×
36Louisiana~30K0.63×
37North Dakota~4K0.63×
38Minnesota~30K0.61×
39Kentucky~20K0.61×
40Hawaii~8K0.59×
41Montana~5K0.56×
42Massachusetts~30K0.55×
43Mississippi~10K0.55×
44Pennsylvania~60K0.54×
45Missouri~30K0.53×
46West Virginia~7K0.48×
47Maine~6K0.48×
48Michigan~40K0.47×
49New Hampshire~6K0.47×
50Ohio~40K0.41×
Fig. 06

Affinity by region

Affinity by region — Peso Pluma, United States
0.41×1.00×3.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peso Pluma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peso Pluma audience
#·InterestCategoryAffinity×
01XaviSports140.77×
02UEFA Super CupSports88.88×
03AllsvenskanSports85.95×
04Romelu LukakuSports81.20×
05Pep GuardiolaSports80.26×
06Thiago SilvaSports66.82×
07Sergio BusquetsSports55.12×
08Antoine GriezmannSports54.95×
09Johan CruyffSports53.51×
10Didier DrogbaSports48.52×
11Kevin De BruyneSports48.26×
12Sadio ManéSports42.98×
13Gerard PiquéSports42.69×
14Thierry HenrySports42.50×
15CasemiroSports40.38×
16Zinedine ZidaneSports30.99×
17Christian PulisicSports30.50×
18Club LeónSports27.88×
19Diego MaradonaSports27.83×
20RonaldinhoSports22.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peso Pluma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peso Pluma audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.35×
Price SensitivityPREMIUM1.31×
Urban LifestyleOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peso Pluma audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.75×
PatriotismCONSERVATISM0.80×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peso Pluma have in United States?

Peso Pluma has an estimated audience of 3,123,643 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Peso Pluma fans?

39.4% of Peso Pluma fans are female, 60.6% are male, with an average age of 31.4 years.

03

Which brands do Peso Pluma fans like most?

Peso Pluma fans show strongest brand affinity for Xavi (140.77×), Pep Guardiola (80.26×), and Christian Pulisic (30.5×) over the country average.

04

Where do Peso Pluma fans live in United States?

Peso Pluma fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Peso Pluma fans also like?

Beyond Peso Pluma itself, the audience over-indexes on Pep Guardiola (80.26×), Christian Pulisic (30.5×), UEFA Super Cup (88.88×), and Kevin De Bruyne (48.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Latin audiences in United States

See Peso Pluma audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Peso Pluma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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