A data profile of the people who buy, follow and care about Peso Pluma in Mexico — modelled from more than twelve digital signal sources. Peso Pluma has an estimated audience of 2,117,225 people in Mexico.
The average Peso Pluma fan in Mexico is 25.4 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (79.25× the country average).
Demographically, the Peso Pluma audience skews more male with an average age of 25.4, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Peso Pluma fan in Mexico is more male, around 25.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Peso Pluma profile in Mexico.
36.0% are female, 64.0% are male, average age 25.4.
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 25.4 |
| Estimated audience size | 2,117,225 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 62% | |
| 20-29 | 22% | |
| 30-39 | 9% | |
| 40-49 | 5% | |
| 50+ | 2% |
of the worldwide Peso Pluma audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 46.9% |
| Mexico | 31.8% |
| Spain | 5.3% |
Where the Peso Pluma audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jalisco | ~200K | 1.23× | |
| 02 | Guanajuato | ~100K | 1.18× | |
| 03 | Baja California | ~100K | 1.17× | |
| 04 | Chihuahua | ~80K | 1.16× | |
| 05 | State of Mexico | ~300K | 1.14× | |
| 06 | Distrito Federal | ~300K | 1.14× | |
| 07 | Michoacan de Ocampo | ~80K | 1.12× | |
| 08 | Puebla | ~100K | 1.11× | |
| 09 | Nuevo Leon | ~100K | 1.09× | |
| 10 | Coahuila de Zaragoza | ~70K | 1.06× | |
| 11 | Veracruz (state) | ~100K | 1.04× | |
| 12 | Chiapas | ~70K | 1.04× | |
| 13 | Zacatecas | ~30K | 1.02× | |
| 14 | Hidalgo | ~50K | 0.99× | |
| 15 | Durango | ~30K | 0.99× | |
| 16 | Aguascalientes | ~30K | 0.97× | |
| 17 | Guerrero | ~50K | 0.95× | |
| 18 | Morelos | ~30K | 0.88× | |
| 19 | Baja California Sur | ~10K | 0.88× | |
| 20 | Yucatan | ~40K | 0.87× | |
| 21 | Tlaxcala | ~20K | 0.84× | |
| 22 | Nayarit | ~20K | 0.82× | |
| 23 | Colima | ~10K | 0.71× | |
| 24 | Campeche | ~10K | 0.62× |
The strongest cross-interests of the Peso Pluma audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 131.64× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 90.37× | ||
| 03 | Shopping and fashion | Shopping | 79.25× | ||
| 04 | Valentine's Day | Kids & Family | 72.99× | ||
| 05 | Love & Sex | Kids & Family | 71.88× | ||
| 06 | Game consoles | Technology & Electronics | 52.12× | ||
| 07 | Catholic Church | Politics & Society | 33.42× | ||
| 08 | Sarcasm | Politics & Society | 30.06× | ||
| 09 | Broadcasting of sports events | Movies & TV | 26.86× | ||
| 10 | Mobile game | Games | 22.78× | ||
| 11 | Travel agency | Travel & Leisure | 22.25× | ||
| 12 | Dentistry | Business & Career | 19.88× | ||
| 13 | Banana | Food & Beverages | 16.30× | ||
| 14 | Freeware | Technology & Electronics | 15.80× | ||
| 15 | El País | News | 15.69× | ||
| 16 | Machu Picchu | Travel & Leisure | 13.70× | ||
| 17 | Improvisation | Music & Radio | 13.66× | ||
| 18 | Sexology | Kids & Family | 12.10× | ||
| 19 | Breastfeeding | Kids & Family | 11.62× | ||
| 20 | Papaya | Food & Beverages | 11.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 7.32× | |
| Travelling | THRILL | 6.16× | |
| Risk Appetite | THRILL | 2.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.66× | |
| Creativity | OPEN | 0.77× | |
| Sustainability | BALANCE | 0.81× |
Peso Pluma has an estimated audience of 2,117,225 people in Mexico, concentrated in State of Mexico and Distrito Federal.
36.0% of Peso Pluma fans are female, 64.0% are male, with an average age of 25.4 years.
Peso Pluma fans show strongest brand affinity for Shopping and fashion (79.25×), Costa Rica (131.64×), and Game consoles (52.12×) over the country average.
Peso Pluma fans in Mexico are most concentrated in State of Mexico (reach ~300K), Distrito Federal (reach ~300K), and Jalisco (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Peso Pluma itself, the audience over-indexes on Costa Rica (131.64×), Game consoles (52.12×), Catholic Church (33.42×), and Love & Sex (71.88×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Peso Pluma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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