A data profile of the people who buy, follow and care about Peso Pluma in Brazil — modelled from more than twelve digital signal sources. Peso Pluma has an estimated audience of 157,578 people in Brazil.
Peso Pluma has an estimated audience of 157,578 people in Brazil. 35.0% are female, 65.0% are male, average age 33.0. Top brand affinities: Jordi Alba, Rosalia, Bad Bunny, KaRoL G, Gerard Piqué.
Top brand affinities include Jordi Alba, Rosalia, Bad Bunny, with strongest over-indexing on Jordi Alba (472.93× the country average).
Demographically, the Peso Pluma audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Peso Pluma fan in Brazil is more male, around 33.0 years old, with strong Community Orientation tendencies and a notable affinity for Jordi Alba.
The key figures that characterise the Peso Pluma profile in Brazil.
35.0% are female, 65.0% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 33.0 |
| Estimated audience size | 157,578 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Peso Pluma audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 46.9% |
| Mexico | 31.8% |
| Spain | 5.3% |
The strongest cross-interests of the Peso Pluma audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jordi Alba | Sports | 472.93× | ||
| 02 | Rosalia | Music & Radio | 174.50× | ||
| 03 | KaRoL G | Music & Radio | 174.50× | ||
| 04 | Gerard Piqué | Sports | 159.03× | ||
| 05 | L'Équipe | Sports | 86.74× | ||
| 06 | AZ Alkmaar | Sports | 86.08× | ||
| 07 | Portsmouth F.C. | Sports | 82.11× | ||
| 08 | Thierry Henry | Sports | 80.62× | ||
| 09 | Bad Bunny | Music & Radio | 72.60× | ||
| 10 | Luis Suárez | Sports | 66.75× | ||
| 11 | Málaga CF | Sports | 63.66× | ||
| 12 | Sunderland A.F.C. | Sports | 54.75× | ||
| 13 | Luka Modrić | Sports | 50.52× | ||
| 14 | David Beckham | Sports | 43.08× | ||
| 15 | Pep Guardiola | Sports | 38.28× | ||
| 16 | Sergio Ramos | Sports | 32.67× | ||
| 17 | Manuel Neuer | Sports | 32.63× | ||
| 18 | Manchester City F.C. | Sports | 10.03× | ||
| 19 | Arsenal F.C. | Sports | 9.91× | ||
| 20 | Seleção Brasileira | Sports | 4.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.17× | |
| Patriotism | CONSERVATISM | 1.71× | |
| Early Adopter Mentality | POWER | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.34× | |
| Creativity | OPEN | 0.43× | |
| Design Affinity | PREMIUM | 0.44× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Peso Pluma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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