A data profile of the people who buy, follow and care about Peso Pluma in Portugal — modelled from more than twelve digital signal sources. Peso Pluma has an estimated audience of 12,253 people in Portugal.
Peso Pluma has an estimated audience of 12,253 people in Portugal. 44.7% are female, 55.3% are male, average age 32.5. Top brand affinities: Sergio Ramos, Local news, Betclic, BP, Exfoliation (cosmetology).
Top brand affinities include Sergio Ramos, Local news, Betclic, with strongest over-indexing on Sergio Ramos (35.31× the country average).
Demographically, the Peso Pluma audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Peso Pluma fan in Portugal is more male, around 32.5 years old, with strong Mindfulness tendencies and a notable affinity for Sergio Ramos.
The key figures that characterise the Peso Pluma profile in Portugal.
44.7% are female, 55.3% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 32.5 |
| Estimated audience size | 12,253 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 4% |
of the worldwide Peso Pluma audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 46.9% |
| Mexico | 31.8% |
| Spain | 5.3% |
The strongest cross-interests of the Peso Pluma audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sergio Ramos | Sports | 35.31× | ||
| 02 | Trap (music) | Music & Radio | 12.62× | ||
| 03 | David Beckham | Sports | 11.83× | ||
| 04 | J Balvin | Music & Radio | 9.42× | ||
| 05 | Cigar | Food & Beverages | 6.48× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 6.43× | ||
| 07 | Local news | News | 5.25× | ||
| 08 | Bad Bunny | Music & Radio | 4.91× | ||
| 09 | Rosalia | Music & Radio | 4.65× | ||
| 10 | Millie Bobby Brown | Movies & TV | 4.12× | ||
| 11 | BP | Cars & Mobility | 3.48× | ||
| 12 | Snapchat | Internet & Social Media | 2.72× | ||
| 13 | Disneyland | Travel & Leisure | 2.65× | ||
| 14 | Nightlife | Arts & Culture | 2.54× | ||
| 15 | Twitch | Games | 2.48× | ||
| 16 | Betclic | Games | 2.46× | ||
| 17 | Facial hair | Beauty & Wellness | 2.41× | ||
| 18 | Hair conditioner | Beauty & Wellness | 1.95× | ||
| 19 | Natural skin care | Beauty & Wellness | 1.79× | ||
| 20 | Streetwear | Fashion & Accessoires | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.57× | |
| Career Orientation | POWER | 1.49× | |
| Sports Activity | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.37× | |
| Tradition | CONSERVATISM | 0.52× | |
| Indulgence | JOY | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Peso Pluma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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