Los Panchos Audience in United States

Los Panchos has an estimated audience of 338,875 people in United States. 61.8% are female, 38.2% are male, average age 40.1. Top regions: California, Virginia, Texas. Top brand affinities: Real Madrid C.F., FIFA World Cup, Street food, Charlotte Tilbury, FC Barcelona.

The average Los Panchos fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Virginia, Texas. Top brand affinities include Real Madrid C.F., FIFA World Cup, Street food, with strongest over-indexing on Real Madrid C.F. (2.14× the country average). Demographically, the Los Panchos audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Latin

Demographics of Los Panchos fans

Demographic split for Los Panchos audience in United States
MetricValue
Female61.8%
Male38.2%
Average age40.1
Estimated audience size338,875

Audience persona

The typical Los Panchos fan in United States is more female, around 40.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Real Madrid C.F..

Top regions in United States

Top regions ranked by reach for Los Panchos in United States
RegionReachAffinity
California254,1577.31×
Virginia77,3029.36×
Texas30,2481.04×
Florida24,7831.08×
New York24,4761.29×
Illinois13,8911.23×
Louisiana12,1902.79×
Idaho8,8685.22×
Michigan8,7250.98×
New Jersey7,0180.81×
Tennessee6,3340.93×
Ohio5,9810.57×
Georgia5,2590.5×
Arizona4,9520.72×
Maryland4,9290.85×
Indiana4,3770.71×
North Carolina4,2460.42×
Colorado3,8280.72×
Washington3,7830.56×
Pennsylvania3,7030.32×
Nevada2,9910.91×
Massachusetts2,5320.38×
Oregon2,2650.58×
Missouri2,1080.39×
Utah2,0910.69×
Minnesota1,7450.36×
Alabama1,7200.36×
Kansas1,7030.64×
Kentucky1,4320.34×
Connecticut1,4230.42×
New Mexico1,3980.82×
Oklahoma1,3470.36×
South Carolina1,2140.24×
Wisconsin1,1930.23×
Wyoming1,0362.06×
Washington, District of Columbia7770.76×
Arkansas7440.27×
Iowa4720.17×
Nebraska4130.24×
Mississippi4030.14×
Hawaii3840.26×
Rhode Island3260.3×
West Virginia3070.19×
Alaska3070.42×
Montana2670.28×
Maine2650.22×
South Dakota2640.34×
North Dakota2570.37×
New Hampshire2530.19×
Vermont2400.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Los Panchos audience
BrandAffinityCategory
Real Madrid C.F.2.14×Sports
FIFA World Cup1.63×Sports
Street food2.57×Food & Beverages
Charlotte Tilbury4.01×Beauty & Wellness
FC Barcelona2.17×Sports
La Liga3.32×Sports
Detroit Tigers2.04×Sports
Chicago Cubs2.29×Sports
Milwaukee Brewers2.61×Sports
Major League Soccer2.17×Sports
New York Yankees1.88×Sports
United Parcel Service1.57×Business & Career
Jessica Alba2.98×Movies & TV
San Diego Padres3.48×Sports
Reggae1.56×Music & Radio
Permanent makeup2.31×Beauty & Wellness
Super Bowl1.53×Sports
Chicago Bulls1.89×Sports
Los Angeles Dodgers1.99×Sports
Nail salon1.89×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Los Panchos audience
TraitClusterScore
Urban LifestyleOPEN1.71
IndulgenceJOY1.36
Price SensitivityPREMIUM1.26
ExtroversionTHRILL1.24
Convenience OrientationPREMIUM1.22
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Los Panchos
CountryShare
United States54.4%
Mexico44.1%
Germany0.7%

See Los Panchos audiences in other countries

More Latin audiences in United States

Frequently asked questions

How many fans does Los Panchos have in United States?

Los Panchos has an estimated audience of 338,875 people in United States, concentrated in California and Virginia.

What is the gender split and age of Los Panchos fans?

61.8% of Los Panchos fans are female, 38.2% are male, with an average age of 40.1 years.

Which brands do Los Panchos fans like most?

Los Panchos fans show strongest brand affinity for Real Madrid C.F. (2.14×), FIFA World Cup (1.63×), and Street food (2.57×) over the country average.

Where do Los Panchos fans live in United States?

Los Panchos fans in United States are most concentrated in California (reach 254,157), Virginia (reach 77,302), and Texas (reach 30,248). These three regions account for the largest share of the active audience.

What other brands do Los Panchos fans also like?

Beyond Los Panchos itself, the audience over-indexes on FIFA World Cup (1.63×), Street food (2.57×), Charlotte Tilbury (4.01×), and FC Barcelona (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Los Panchos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.