Rascasse Audience Intelligence

Los Panchos Audience in United States

A data profile of the people who buy, follow and care about Los Panchos in United States — modelled from more than twelve digital signal sources. Los Panchos has an estimated audience of 348,049 people in United States.

#3among Latin in United States#11132among Person in United States#6446in Music & Radio

The average Los Panchos fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Virginia, Texas.

Top brand affinities include Alcoholic beverages, Cooking, Recipes, with strongest over-indexing on Alcoholic beverages (1.86× the country average).

Demographically, the Los Panchos audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Los Panchos fan in United States is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Alcoholic beverages.

Category: Music & Radio · Type: Person · Subtype: Latin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Los Panchos profile in United States.

Audience size
348K
in United States
Gender
61.8%♀
38.2% male
Age
40.1
average years
Country rank
#44754
Person in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Los Panchos fans

61.8% are female, 38.2% are male, average age 40.1.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Los Panchos audience in United States
MetricValue
Female61.8%
Male38.2%
Average age40.1
Estimated audience size348,049
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Los Panchos audience in United States
Age bracketShare%
16-1912%
20-2922%
30-3925%
40-4925%
50+16%
Fig. 04

Worldwide distribution

53.5%

of the worldwide Los Panchos audience comes from United States.

Worldwide audience distribution share by country for Los Panchos
CountryShare
United States53.5%
Mexico45.2%
Germany0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Los Panchos audience in United States is strongest.

Fig. 05

Top regions by affinity

Los Panchos fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~70K8.97×
02California~300K7.00×
03Idaho~8K4.47×
04Louisiana~10K3.00×
05Maryland~10K2.56×
06Wyoming~1K2.32×
07New York~20K1.22×
08Illinois~10K1.16×
09Nevada~4K1.14×
10Michigan~9K1.07×
11Florida~20K1.06×
12Texas~30K0.99×
13New Jersey~9K0.99×
14Tennessee~6K0.95×
15New Mexico~2K0.94×
16Alaska<1K0.94×
17West Virginia~1K0.92×
18Washington, District of Columbia<1K0.92×
19New Hampshire~1K0.91×
20Maine~1K0.91×
21Rhode Island<1K0.91×
22Arizona~6K0.90×
23North Dakota<1K0.89×
24South Dakota<1K0.88×
25Montana<1K0.87×
26Iowa~2K0.86×
27Delaware<1K0.86×
28Oregon~3K0.85×
29Kansas~2K0.85×
30Utah~3K0.84×
31Hawaii~1K0.82×
32Mississippi~2K0.81×
33Washington~5K0.80×
34Indiana~5K0.80×
35Colorado~4K0.80×
36Nebraska~1K0.79×
37Ohio~8K0.76×
38South Carolina~4K0.75×
39Alabama~4K0.75×
40Arkansas~2K0.75×
41Connecticut~2K0.73×
42Missouri~4K0.70×
43Oklahoma~3K0.69×
44Georgia~7K0.67×
45Kentucky~3K0.67×
46Massachusetts~4K0.64×
47Wisconsin~3K0.62×
48North Carolina~6K0.61×
49Minnesota~3K0.61×
50Pennsylvania~6K0.56×
Fig. 06

Affinity by region

Affinity by region — Los Panchos, United States
0.56×1.00×8.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Los Panchos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Los Panchos audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages4.11×
02Solar energyHome & Garden2.99×
03BakeryFood & Beverages2.69×
04United Parcel ServiceBusiness & Career2.54×
05CocktailFood & Beverages2.46×
06GrillingFood & Beverages2.36×
07Burger KingFood & Beverages2.23×
08WineFood & Beverages2.07×
09Beauty salonsBeauty & Wellness2.07×
10BarbecueFood & Beverages1.99×
11FIFA World CupSports1.91×
12Alcoholic beveragesFood & Beverages1.86×
13RecipesFood & Beverages1.85×
14PinterestInternet & Social Media1.85×
15CoffeeFood & Beverages1.79×
16WalmartShopping1.73×
17CookingFood & Beverages1.67×
18Home improvementHome & Garden1.62×
19MedicineBusiness & Career1.62×
20FurnitureHome & Garden1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Los Panchos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Los Panchos audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.44×
Urban LifestyleOPEN1.77×
Need for SecurityCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Los Panchos audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.47×
MindfulnessBALANCE0.61×
Early Adopter MentalityPOWER0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Los Panchos have in United States?

Los Panchos has an estimated audience of 348,049 people in United States, concentrated in California and Virginia.

02

What is the gender split and age of Los Panchos fans?

61.8% of Los Panchos fans are female, 38.2% are male, with an average age of 40.1 years.

03

Which brands do Los Panchos fans like most?

Los Panchos fans show strongest brand affinity for Alcoholic beverages (1.86×), Cooking (1.67×), and Recipes (1.85×) over the country average.

04

Where do Los Panchos fans live in United States?

Los Panchos fans in United States are most concentrated in California (reach ~300K), Virginia (reach ~70K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Los Panchos fans also like?

Beyond Los Panchos itself, the audience over-indexes on Cooking (1.67×), Recipes (1.85×), Wine (2.07×), and Grilling (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Latin audiences in United States

See Los Panchos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Los Panchos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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