Los Panchos Audience in United States

Los Panchos logo

Los Panchos has an estimated audience of 338,875 people in United States. 61.8% are female, 38.2% are male, average age 40.1. Top regions: California, Virginia, Texas. Top brand affinities: Home construction, Panama, JTV (Indonesia), Lebanese cuisine, Tuscany.

The average Los Panchos fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Virginia, Texas. Top brand affinities include Home construction, Panama, JTV (Indonesia), with strongest over-indexing on Home construction (1.83× the country average). Demographically, the Los Panchos audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Latin

Demographics of Los Panchos fans

Demographic split for Los Panchos audience in United States
MetricValue
Female61.8%
Male38.2%
Average age40.1
Estimated audience size338,875

Audience persona

The typical Los Panchos fan in United States is more female, around 40.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Los Panchos in United States
RegionReachAffinity
California254,1577.31×
Virginia77,3029.36×
Texas30,2481.04×
Florida24,7831.08×
New York24,4761.29×
Illinois13,8911.23×
Louisiana12,1902.79×
Idaho8,8685.22×
Michigan8,7250.98×
New Jersey7,0180.81×
Tennessee6,3340.93×
Ohio5,9810.57×
Georgia5,2590.5×
Arizona4,9520.72×
Maryland4,9290.85×
Indiana4,3770.71×
North Carolina4,2460.42×
Colorado3,8280.72×
Washington3,7830.56×
Pennsylvania3,7030.32×
Nevada2,9910.91×
Massachusetts2,5320.38×
Oregon2,2650.58×
Missouri2,1080.39×
Utah2,0910.69×
Minnesota1,7450.36×
Alabama1,7200.36×
Kansas1,7030.64×
Kentucky1,4320.34×
Connecticut1,4230.42×
New Mexico1,3980.82×
Oklahoma1,3470.36×
South Carolina1,2140.24×
Wisconsin1,1930.23×
Wyoming1,0362.06×
Washington, District of Columbia7770.76×
Arkansas7440.27×
Iowa4720.17×
Nebraska4130.24×
Mississippi4030.14×
Hawaii3840.26×
Rhode Island3260.3×
West Virginia3070.19×
Alaska3070.42×
Montana2670.28×
Maine2650.22×
South Dakota2640.34×
North Dakota2570.37×
New Hampshire2530.19×
Vermont2400.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Los Panchos audience
BrandAffinityCategory
Home construction1.83×Home & Garden
Panama2.6×Travel & Leisure
JTV (Indonesia)2.04×
Lebanese cuisine2.1×Food & Beverages
Tuscany1.79×Travel & Leisure
Isabela (province)3.32×
REO Speedwagon1.78×Music & Radio
Mad About You2.61×Movies & TV
Leprechaun1.58×Literature
Sin Embargo MX3.34×News
E-box1.82×Health
Cacique1.53×Food & Beverages
E-box1.75×Health
Assetto Corsa1.51×Games
Ext JS3.48×Technology & Electronics
Isan1.95×Travel & Leisure
Hollister, California1.53×Travel & Leisure
Bus Driver (video game)1.55×Games
Otome game1.53×Games
Ember.js1.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Los Panchos audience
TraitClusterScore
Urban LifestyleOPEN1.71
IndulgenceJOY1.36
Price SensitivityPREMIUM1.26
ExtroversionTHRILL1.24
Convenience OrientationPREMIUM1.22
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Los Panchos
CountryShare
United States54.4%
Mexico44.1%
Germany0.7%

See Los Panchos audiences in other countries

More Latin audiences in United States

Frequently asked questions

How many fans does Los Panchos have in United States?

Los Panchos has an estimated audience of 338,875 people in United States, concentrated in California and Virginia.

What is the gender split and age of Los Panchos fans?

61.8% of Los Panchos fans are female, 38.2% are male, with an average age of 40.1 years.

Which brands do Los Panchos fans like most?

Los Panchos fans show strongest brand affinity for Home construction (1.83×), Panama (2.6×), and JTV (Indonesia) (2.04×) over the country average.

Where do Los Panchos fans live in United States?

Los Panchos fans in United States are most concentrated in California (reach 254,157), Virginia (reach 77,302), and Texas (reach 30,248). These three regions account for the largest share of the active audience.

What other brands do Los Panchos fans also like?

Beyond Los Panchos itself, the audience over-indexes on Panama (2.6×), JTV (Indonesia) (2.04×), Lebanese cuisine (2.1×), and Tuscany (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Los Panchos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.