Pound sterling Audience in Germany
Pound sterling has an estimated audience of 827,879 people in Germany. 50.7% are female, 49.3% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hawesko, Rossmann, Unique Gifts, Natural rubber, Pro-Ject.
The average Pound sterling fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hawesko, Rossmann, Unique Gifts, with strongest over-indexing on Hawesko (15.61× the country average). Demographically, the Pound sterling audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Tradition, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Pound sterling fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 41.0 |
| Estimated audience size | 827,879 |
Audience persona
The typical Pound sterling fan in Germany is balanced, around 41.0 years old, with strong Tradition tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 202,519 | 1.12× |
| Bayern | 148,564 | 1.12× |
| Baden-Württemberg | 133,655 | 1.18× |
| Niedersachsen | 85,442 | 1.06× |
| Hessen | 69,436 | 1.1× |
| Sachsen | 41,741 | 1.03× |
| Rheinland-Pfalz | 39,366 | 0.95× |
| Berlin | 38,969 | 1.05× |
| Schleswig-Holstein | 30,491 | 1.03× |
| Brandenburg | 23,862 | 0.93× |
| Hamburg | 20,671 | 1.1× |
| Thüringen | 19,679 | 0.93× |
| Sachsen-Anhalt | 18,550 | 0.86× |
| Mecklenburg-Vorpommern | 11,371 | 0.72× |
| Saarland | 8,453 | 0.83× |
| Bremen | 6,945 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 15.61× | Food & Beverages |
| Rossmann | 2× | Shopping |
| Unique Gifts | 1.53× | Shopping |
| Natural rubber | 2.54× | Cars & Mobility |
| Pro-Ject | 6.9× | Music & Radio |
| Stradivarius | 1.62× | Shopping |
| Esra Erol | 5.57× | Movies & TV |
| VfL Wolfsburg | 1.62× | Sports |
| Christmas Gift | 1.61× | Kids & Family |
| Jack White | 1.69× | Movies & TV |
| Este, Veneto | 2.07× | Travel & Leisure |
| Mothercare | 1.51× | Kids & Family |
| Home Delivery | 2.09× | Food & Beverages |
| Howth | 5.66× | Travel & Leisure |
| 7-Eleven | 3.3× | Shopping |
| Medieval fantasy | 7.06× | Literature |
| Jaguar F-Pace | 4.05× | Cars & Mobility |
| Newborn screening | 5.24× | Health |
| ESN | 4.81× | Health |
| Bank account | 1.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.4 |
| Need for Security | CONSERVATISM | 1.22 |
| Pet Ownership | JOY | 1.2 |
| Design Affinity | PREMIUM | 1.13 |
| DIY Mentality | THRILL | 1.12 |
| Family Orientation | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 34.5% |
| United States | 13.7% |
| Egypt | 9.7% |
See Pound sterling audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pound sterling have in Germany?
Pound sterling has an estimated audience of 827,879 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pound sterling fans?
50.7% of Pound sterling fans are female, 49.3% are male, with an average age of 41.0 years.
Which brands do Pound sterling fans like most?
Pound sterling fans show strongest brand affinity for Hawesko (15.61×), Rossmann (2×), and Unique Gifts (1.53×) over the country average.
Where do Pound sterling fans live in Germany?
Pound sterling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 202,519), Bayern (reach 148,564), and Baden-Württemberg (reach 133,655). These three regions account for the largest share of the active audience.
What other brands do Pound sterling fans also like?
Beyond Pound sterling itself, the audience over-indexes on Rossmann (2×), Unique Gifts (1.53×), Natural rubber (2.54×), and Pro-Ject (6.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pound sterling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.