Pound sterling Audience in United Kingdom
Pound sterling has an estimated audience of 9,612,053 people in United Kingdom. 56.1% are female, 43.9% are male, average age 43.7. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: William Hill (bookmaker), Drinking establishment, Diabetes mellitus awareness, Betfair, Tax refund.
The average Pound sterling fan in United Kingdom is 43.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include William Hill (bookmaker), Drinking establishment, Diabetes mellitus awareness, with strongest over-indexing on William Hill (bookmaker) (2.67× the country average). Demographically, the Pound sterling audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Pound sterling fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 43.7 |
| Estimated audience size | 9,612,053 |
Audience persona
The typical Pound sterling fan in United Kingdom is more female, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for William Hill (bookmaker).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,209,040 | 0.83× |
| South East | 1,273,909 | 0.99× |
| Yorkshire and the Humber | 1,043,107 | 1.35× |
| East of England | 987,811 | 1.13× |
| Scotland | 886,273 | 1.02× |
| North West | 630,541 | 0.61× |
| West Midlands | 604,724 | 1.47× |
| South West | 559,205 | 0.71× |
| East Midlands | 487,302 | 0.72× |
| Wales | 481,150 | 0.88× |
| North East | 384,409 | 1.03× |
| Northern Ireland | 375,313 | 1.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| William Hill (bookmaker) | 2.67× | Games |
| Drinking establishment | 4.89× | Food & Beverages |
| Diabetes mellitus awareness | 5.32× | Health |
| Betfair | 3.04× | Games |
| Tax refund | 4.7× | Business & Career |
| Hobby | 1.86× | Home & Garden |
| Sports nutrition | 5.32× | Food & Beverages |
| Destination spa | 5.32× | Health |
| 1.92× | Internet & Social Media | |
| Weddings | 1.72× | Kids & Family |
| Esso | 2.51× | Cars & Mobility |
| Aldi | 1.68× | Shopping |
| Refrigerator | 2.2× | Home & Garden |
| Distilled beverage | 1.67× | Food & Beverages |
| Sapphire | 5.32× | Fashion & Accessoires |
| TripAdvisor | 1.84× | Travel & Leisure |
| Argos (retailer) | 1.59× | Shopping |
| Home Appliances | 1.7× | Home & Garden |
| Gambling | 1.66× | Games |
| National Lottery | 1.62× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.27 |
| Family Orientation | CONSERVATISM | 1.16 |
| Need for Security | CONSERVATISM | 1 |
| Price Sensitivity | PREMIUM | 0.99 |
| Creativity | OPEN | 0.98 |
| Indulgence | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 34.5% |
| United States | 13.7% |
| Egypt | 9.7% |
See Pound sterling audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Pound sterling have in United Kingdom?
Pound sterling has an estimated audience of 9,612,053 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Pound sterling fans?
56.1% of Pound sterling fans are female, 43.9% are male, with an average age of 43.7 years.
Which brands do Pound sterling fans like most?
Pound sterling fans show strongest brand affinity for William Hill (bookmaker) (2.67×), Drinking establishment (4.89×), and Diabetes mellitus awareness (5.32×) over the country average.
Where do Pound sterling fans live in United Kingdom?
Pound sterling fans in United Kingdom are most concentrated in England (reach 7,209,040), South East (reach 1,273,909), and Yorkshire and the Humber (reach 1,043,107). These three regions account for the largest share of the active audience.
What other brands do Pound sterling fans also like?
Beyond Pound sterling itself, the audience over-indexes on Drinking establishment (4.89×), Diabetes mellitus awareness (5.32×), Betfair (3.04×), and Tax refund (4.7×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Pound sterling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.