Pound sterling Audience in United States

Pound sterling logo

Pound sterling has an estimated audience of 3,832,655 people in United States. 49.2% are female, 50.8% are male, average age 40.2. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Throne of Glass, Who Wants to Be a Millionaire?, Historic site, Noodle (Gorillaz).

The average Pound sterling fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Throne of Glass, Who Wants to Be a Millionaire?, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Pound sterling audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Pound sterling fans

Demographic split for Pound sterling audience in United States
MetricValue
Female49.2%
Male50.8%
Average age40.2
Estimated audience size3,832,655

Audience persona

The typical Pound sterling fan in United States is balanced, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Pound sterling in United States
RegionReachAffinity
California585,7251.39×
Texas353,7961.07×
New York323,4921.51×
Florida292,1291.13×
Illinois154,0031.21×
Pennsylvania134,1031.04×
New Jersey125,7841.29×
Georgia116,5670.99×
Virginia116,4871.25×
North Carolina111,0050.96×
Washington107,5091.4×
Ohio105,0650.89×
Massachusetts97,6781.29×
Michigan93,6600.93×
Maryland74,0231.12×
Tennessee67,4150.88×
Arizona67,3470.86×
Indiana66,2930.95×
Colorado58,4970.97×
Oregon56,6711.29×
Missouri53,2410.86×
Minnesota52,7670.96×
Wisconsin49,4220.86×
South Carolina48,1250.83×
Connecticut45,1161.17×
Kentucky42,5950.89×
Alabama39,7680.74×
Nevada39,6691.07×
Louisiana38,0110.77×
Oklahoma34,9930.82×
Utah33,2040.97×
Iowa27,3670.87×
Arkansas27,3070.86×
Kansas25,5940.85×
Mississippi23,3190.74×
Hawaii20,8411.27×
Maine18,0901.32×
Washington, District of Columbia18,0071.56×
New Mexico16,1530.84×
New Hampshire16,1021.07×
Idaho15,6220.81×
Nebraska14,5910.76×
West Virginia14,0000.78×
Rhode Island12,9961.07×
Delaware8,7290.83×
Montana8,3730.79×
North Dakota7,3160.93×
Alaska6,9860.85×
South Dakota6,7620.76×
Vermont6,6190.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pound sterling audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Throne of Glass10.48×Literature
Who Wants to Be a Millionaire?10.48×Movies & TV
Historic site4.68×Arts & Culture
Noodle (Gorillaz)3.59×Music & Radio
Pro-Ject3.83×Music & Radio
Natural rubber1.78×Cars & Mobility
JDSU2.08×Business & Career
Staycation2.03×Home & Garden
3D printing1.55×Technology & Electronics
Monogram2.1×Home & Garden
Goop2.89×Internet & Social Media
Governor of Michigan3.82×Politics & Society
Wok3.25×Food & Beverages
Grinch1.88×Movies & TV
Halsey, Oregon3.78×Travel & Leisure
Vocal harmony1.93×Music & Radio
Corona (band)2.42×Music & Radio
Hibachi3.3×Food & Beverages
Spear Education11.89×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pound sterling audience
TraitClusterScore
Quality AwarenessPREMIUM2.17
SustainabilityBALANCE1.45
Design AffinityPREMIUM1.26
Early Adopter MentalityPOWER1.22
PatriotismCONSERVATISM1.22
Career OrientationPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Pound sterling
CountryShare
United Kingdom34.5%
United States13.7%
Egypt9.7%

See Pound sterling audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Pound sterling have in United States?

Pound sterling has an estimated audience of 3,832,655 people in United States, concentrated in California and Texas.

What is the gender split and age of Pound sterling fans?

49.2% of Pound sterling fans are female, 50.8% are male, with an average age of 40.2 years.

Which brands do Pound sterling fans like most?

Pound sterling fans show strongest brand affinity for Keene, New Hampshire (675×), Throne of Glass (10.48×), and Who Wants to Be a Millionaire? (10.48×) over the country average.

Where do Pound sterling fans live in United States?

Pound sterling fans in United States are most concentrated in California (reach 585,725), Texas (reach 353,796), and New York (reach 323,492). These three regions account for the largest share of the active audience.

What other brands do Pound sterling fans also like?

Beyond Pound sterling itself, the audience over-indexes on Throne of Glass (10.48×), Who Wants to Be a Millionaire? (10.48×), Historic site (4.68×), and Noodle (Gorillaz) (3.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pound sterling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.