Rascasse Audience Intelligence

Pound sterling Audience in United States

A data profile of the people who buy, follow and care about Pound sterling in United States — modelled from more than twelve digital signal sources. Pound sterling has an estimated audience of 3,832,655 people in United States.

#4419among Topic in United States#739in Business & Career

The average Pound sterling fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Online gambling, JD Sports, Bob Ross, with strongest over-indexing on Online gambling (9.73× the country average).

Demographically, the Pound sterling audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pound sterling fan in United States is balanced, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Online gambling.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pound sterling profile in United States.

Audience size
3.8M
in United States
Gender
49.2%♀
50.8% male
Age
40.2
average years
Country rank
#8315
Topic in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pound sterling fans

49.2% are female, 50.8% are male, average age 40.2.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Pound sterling audience in United States
MetricValue
Female49.2%
Male50.8%
Average age40.2
Estimated audience size3,832,655
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Pound sterling audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Pound sterling audience comes from United States.

Worldwide audience distribution share by country for Pound sterling
CountryShare
United Kingdom34.4%
United States13.7%
Egypt9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pound sterling audience in United States is strongest.

Fig. 05

Top regions by affinity

Pound sterling fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.43×
02Washington, District of Columbia~20K1.31×
03California~500K1.28×
04Washington~100K1.26×
05New Jersey~100K1.24×
06Massachusetts~90K1.23×
07Oregon~50K1.19×
08Virginia~100K1.17×
09Maine~20K1.17×
10Connecticut~40K1.14×
11Illinois~100K1.13×
12Hawaii~20K1.11×
13Maryland~70K1.08×
14Texas~300K1.06×
15Florida~300K1.06×
16New Hampshire~20K1.06×
17Nevada~40K1.04×
18Pennsylvania~100K1.03×
19Rhode Island~10K1.03×
20Vermont~7K1.03×
21Georgia~100K1.00×
22Alaska~8K0.99×
23North Dakota~8K0.98×
24North Carolina~100K0.97×
25Utah~30K0.97×
26Indiana~70K0.96×
27Minnesota~50K0.96×
28Colorado~60K0.95×
29South Dakota~8K0.95×
30Michigan~90K0.94×
31West Virginia~20K0.94×
32Delaware~10K0.94×
33Montana~10K0.94×
34Wisconsin~50K0.93×
35Kentucky~40K0.93×
36Idaho~20K0.93×
37Arkansas~30K0.92×
38Nebraska~20K0.92×
39Arizona~70K0.91×
40Tennessee~70K0.91×
41Missouri~60K0.91×
42Kansas~30K0.91×
43New Mexico~20K0.91×
44Oklahoma~40K0.90×
45Iowa~30K0.90×
46Ohio~100K0.89×
47South Carolina~50K0.89×
48Mississippi~30K0.88×
49Alabama~40K0.84×
50Louisiana~40K0.84×
Fig. 06

Affinity by region

Affinity by region — Pound sterling, United States
0.84×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pound sterling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pound sterling audience
#·InterestCategoryAffinity×
01Wallace and GromitMovies & TV10.48×
02ColumboMovies & TV10.48×
03EraserheadMovies & TV10.48×
04Online gamblingGames9.73×
05Bob RossMovies & TV8.82×
06JD SportsShopping8.00×
07Descendants (2015 film)Movies & TV5.91×
08FedEx OfficeBusiness & Career5.53×
09City BankBusiness & Career2.79×
10Sustainable energyHome & Garden2.18×
11Microwave ovenHome & Garden2.08×
12Real propertyHome & Garden2.05×
13NASDAQBusiness & Career1.88×
14Scooby-DooMovies & TV1.80×
15Renewable energyBusiness & Career1.79×
16BrewingFood & Beverages1.67×
17InnovationBusiness & Career1.64×
18Charitable organizationPolitics & Society1.57×
19GeneticsKids & Family1.56×
20High schoolBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pound sterling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pound sterling audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.96×
PatriotismCONSERVATISM1.49×
Career OrientationPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pound sterling audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
MindfulnessBALANCE0.80×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pound sterling have in United States?

Pound sterling has an estimated audience of 3,832,655 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pound sterling fans?

49.2% of Pound sterling fans are female, 50.8% are male, with an average age of 40.2 years.

03

Which brands do Pound sterling fans like most?

Pound sterling fans show strongest brand affinity for Online gambling (9.73×), JD Sports (8×), and Bob Ross (8.82×) over the country average.

04

Where do Pound sterling fans live in United States?

Pound sterling fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pound sterling fans also like?

Beyond Pound sterling itself, the audience over-indexes on JD Sports (8×), Bob Ross (8.82×), FedEx Office (5.53×), and Wallace and Gromit (10.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Pound sterling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pound sterling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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