Enedis Target Market in France
Enedis has an estimated audience of 6,650,532 people in France. 48.3% are female, 51.7% are male, average age 44.8. Top regions: Auvergne-Rhône-Alpes, Île-de-France, Nouvelle-Aquitaine. Top brand affinities: Love & Sex, Kitchen garden, Christmas Gift, Broadcasting of sports events, Dentistry.
The average Enedis fan in France is 44.8 years old, balanced, and lives primarily in Auvergne-Rhône-Alpes. The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Nouvelle-Aquitaine. Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (129.74× the country average). Demographically, the Enedis audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Energy
Customer demographics of Enedis
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 44.8 |
| Estimated audience size | 6,650,532 |
Audience persona
The typical Enedis fan in France is balanced, around 44.8 years old, with strong Sustainability tendencies and a notable affinity for Love & Sex.
Enedis customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Auvergne-Rhône-Alpes | ~900K | 1.2× |
| Île-de-France | ~900K | 0.78× |
| Nouvelle-Aquitaine | ~700K | 1.21× |
| Occitanie | ~700K | 1.22× |
| Hauts-de-France | ~500K | 0.87× |
| Provence-Alpes-Côte d'Azur | ~500K | 0.99× |
| Grand Est | ~500K | 0.84× |
| Pays de la Loire | ~400K | 1.18× |
| Brittany | ~400K | 1.26× |
| Normandy | ~400K | 1.09× |
| Bourgogne-Franche-Comté | ~300K | 1.12× |
| Centre-Val de Loire | ~300K | 1.11× |
| Corsica | ~9K | 0.28× |
Top brand affinities of the Enedis audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 129.74× | Kids & Family |
| Kitchen garden | 13.47× | Home & Garden |
| Christmas Gift | 17.64× | Kids & Family |
| Broadcasting of sports events | 12.6× | Movies & TV |
| Dentistry | 11.45× | Business & Career |
| Zoom lens | 10.94× | Technology & Electronics |
| Christmas tree | 14.4× | Kids & Family |
| Sustainable energy | 5.83× | Home & Garden |
| Hormone | 8.07× | Health |
| Efficient energy use | 4.71× | Technology & Electronics |
| Photovoltaics | 5.9× | Home & Garden |
| Breast Cancer awareness | 9.31× | Health |
| Brico Dépôt | 1.97× | Shopping |
| Solar cell | 7.93× | Home & Garden |
| Girl power | 9.17× | Politics & Society |
| Sustainable products | 6.46× | Politics & Society |
| Solar power | 5.72× | Home & Garden |
| Bricomarché | 2.45× | Home & Garden |
| Improvisation | 4.87× | Music & Radio |
| HVAC | 3.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.04 |
| Mindfulness | BALANCE | 1.99 |
| Patriotism | CONSERVATISM | 1.92 |
| Quality Awareness | PREMIUM | 1.7 |
| Individualism | JOY | 1.52 |
| Convenience Orientation | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 97.2% |
| Switzerland | 0.3% |
| Belgium | 0.3% |
See Enedis audiences in other countries
More Energy audiences in France
- Engie (19,184,022)
- Électricité de France (995,941)
- Octopus Energy (898,258)
- Vattenfall (325,426)
- GDF Suez (244,651)
Frequently asked questions
Who is Enedis's target market in France?
Enedis's target market in France covers an estimated 6,650,532 people, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
What is the gender split and age of Enedis customers?
48.3% of the Enedis audience are female, 51.7% are male, with an average age of 44.8 years.
Which brands do Enedis fans like most?
Enedis fans show strongest brand affinity for Love & Sex (129.74×), Kitchen garden (13.47×), and Christmas Gift (17.64×) over the country average.
Where do Enedis fans live in France?
Enedis fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~900K), Île-de-France (reach ~900K), and Nouvelle-Aquitaine (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Enedis fans also like?
Beyond Enedis itself, the audience over-indexes on Kitchen garden (13.47×), Christmas Gift (17.64×), Broadcasting of sports events (12.6×), and Dentistry (11.45×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Enedis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.