A data profile of the people who buy, follow and care about Enedis in France — modelled from more than twelve digital signal sources. Enedis has an estimated audience of 6,926,061 people in France.
The average Enedis fan in France is 44.8 years old, balanced, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (129.74× the country average).
Demographically, the Enedis audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Sustainability, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Enedis fan in France is balanced, around 44.8 years old, with strong Sustainability tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Enedis profile in France.
48.3% are female, 51.7% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 44.8 |
| Estimated audience size | 6,926,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Enedis audience comes from France.
| Country | Share |
|---|---|
| France | 97.3% |
| Switzerland | 0.3% |
| Belgium | 0.3% |
Where the Enedis audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~400K | 1.26× | |
| 02 | Occitanie | ~700K | 1.22× | |
| 03 | Nouvelle-Aquitaine | ~700K | 1.21× | |
| 04 | Auvergne-Rhône-Alpes | ~900K | 1.20× | |
| 05 | Pays de la Loire | ~400K | 1.18× | |
| 06 | Bourgogne-Franche-Comté | ~300K | 1.12× | |
| 07 | Centre-Val de Loire | ~300K | 1.11× | |
| 08 | Normandy | ~400K | 1.09× | |
| 09 | Provence-Alpes-Côte d'Azur | ~500K | 0.99× | |
| 10 | Hauts-de-France | ~500K | 0.87× | |
| 11 | Grand Est | ~500K | 0.84× | |
| 12 | Île-de-France | ~900K | 0.78× | |
| 13 | Corsica | ~9K | 0.28× |
The strongest cross-interests of the Enedis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 129.74× | ||
| 02 | Christmas Gift | Kids & Family | 17.64× | ||
| 03 | Christmas tree | Kids & Family | 14.40× | ||
| 04 | Kitchen garden | Home & Garden | 13.47× | ||
| 05 | Broadcasting of sports events | Movies & TV | 12.60× | ||
| 06 | Dentistry | Business & Career | 11.45× | ||
| 07 | Zoom lens | Technology & Electronics | 10.94× | ||
| 08 | Breast Cancer awareness | Health | 9.31× | ||
| 09 | Girl power | Politics & Society | 9.17× | ||
| 10 | Hormone | Health | 8.07× | ||
| 11 | Solar cell | Home & Garden | 7.93× | ||
| 12 | Sustainable products | Politics & Society | 6.46× | ||
| 13 | Photovoltaics | Home & Garden | 5.90× | ||
| 14 | Sustainable energy | Home & Garden | 5.83× | ||
| 15 | Solar power | Home & Garden | 5.72× | ||
| 16 | Improvisation | Music & Radio | 4.87× | ||
| 17 | Efficient energy use | Technology & Electronics | 4.71× | ||
| 18 | HVAC | Home & Garden | 3.55× | ||
| 19 | Bricomarché | Home & Garden | 2.45× | ||
| 20 | Brico Dépôt | Shopping | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.04× | |
| Mindfulness | BALANCE | 1.99× | |
| Patriotism | CONSERVATISM | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.81× | |
| Design Affinity | PREMIUM | 0.84× | |
| Creativity | OPEN | 0.90× |
Enedis's target market in France covers an estimated 6,926,061 people, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
48.3% of the Enedis audience are female, 51.7% are male, with an average age of 44.8 years.
Enedis fans show strongest brand affinity for Love & Sex (129.74×), Kitchen garden (13.47×), and Christmas Gift (17.64×) over the country average.
Enedis fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~900K), Île-de-France (reach ~900K), and Nouvelle-Aquitaine (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Enedis itself, the audience over-indexes on Kitchen garden (13.47×), Christmas Gift (17.64×), Broadcasting of sports events (12.6×), and Dentistry (11.45×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Enedis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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